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Trending & Popular Right Now — Industry Examples

In Fashion:

Surface the styles trending this week—pieces with rising views and sales velocity—so shoppers always land on what’s popular and in-season right now.

In Toys:

Show the toys gaining momentum this season—top-selling and most-viewed items—helping shoppers discover what’s popular before they even search.

In Electronics:

Highlight the devices and accessories spiking in demand right now, guiding shoppers toward the most popular, fast-moving products in your catalog.

In Travel:

Feature the destinations and stays trending this month—rising in bookings and searches—to inspire travelers with what everyone’s booking now.

In this story

How “Trending Now” recommendations work across your store.

This algorithm surfaces products gaining momentum in real time — by recent views, sales velocity, and rising demand — across the homepage, listing pages, follow-up emails, and on-site sliders.

01

Trending & Popular Right Now…

This e-commerce recommendation algorithm surfaces the products gaining momentum right now — by recent views, sales velocity, and rising demand — so every shopper sees what’s hot.

02

Trending Products on Listing & Category Pages

Use this algorithm to display trending and most-popular products with Product Bundling on category or listing pages for each visitor. Learn more about Personyze’s recommendation engine algorithms for e-commerce.

03

Trending Now on Product Pages

ElectronicsWebsite example

Cross-sale recommendations on an electronics product page
Cross-sale recommendation widgets on electronics website

FashionWebsite example

Fashion site product page showing cross-sale recommendations
Fashion e-commerce cart page with cross-sale items
04

Trending Products in Follow-Up Emails

When a visitor has recently purchased an item, you can follow up with an email containing cross-sale recommendations — items that other customers frequently bought together with that product. This encourages return visits and repeat purchases.

Example: an email sent two hours after purchase shows complementary products. Learn more about automated, personalized, and targeted emails.

Personalized cross-sale recommendation email

Free AI tool · Inspire me

See recommendation ideas for your site.

Give Inspire me your address. It reads your pages the way a first-time visitor sees them and writes the recommendations worth running: which page, for whom, which algorithm, and how to measure it.

Like an idea? Describe it to our AI personalization agent and it builds the campaign for you.

Free · about 4 minutes · no email needed · see an example plan

1What kind of ideas?

OnlyRecommendationsA/B testsBanners & pop-upsSocial proof

2Your website

Scan my site

Free · nothing to install · it reads your public pages

Reading yourstore.com

As a new visitor would see it · about 4 minutes

  • Home page
  • Outerwear
  • Alpine Parka
  • Sale
  • Bag

Waypoint & Co. Done

Only: Recommendations · your plan

1
‘You might also like’: picks from what they viewed
For: returning visitorsProduct page
Measure: revenue per visitor
2
Recently viewed on the home page
For: second visitsHome page
Measure: product views per visit
3
Complete the look in the cart
For: shoppers with a parka in the cartCart
Measure: average order value

1‘You might also like’: picks from what they viewed

TodayWith Personyze

Drawn on your own page — for a returning visitor who viewed the Alpine Parka.

05

Popular Items in Transactional Emails

Cross-sale recommendations can be added to any transactional message such as purchase confirmations, verification emails, or existing templates — without coding or IT integration. Learn more about adding email recommendations to transactional campaigns.

Transactional order confirmation with cross-sale block
Invoice email with product recommendations
06

Cross-Sale Slider on Mobile & Desktop

A responsive cross-sale slider showcases items that were frequently bought by customers who also bought the current item.

MobileScreen

Cross-sale slider on mobile view

DesktopScreen

Cross-sale slider on desktop view

Demo — “Customers Who Bought This Item Also Bought” cross-sale algorithm examples across product pages and emails.

Leverage the power of

An AI-powered recommendation & personalization engine.

Harness AI to show each visitor exactly what they are most likely to be interested in. Choose from algorithms for anonymous visitors on the homepage, “buy-it-together” on product pages, algorithms specifically for emails, items on sale from the visitor’s wishlist, or “Buy It Again” for repeat purchases. Build strategies that perform best for your store.

Free to start · No credit card · Setup in minutes