People Also Viewed — Recommendation Algorithm

In Electronics:

A customer viewing a tablet may see frequently viewed together recommendations for other tablets and related devices that customers who viewed this one also viewed. Filter by category, to show only the same type of device.

In Toys:

The toy currently being viewed will have a recommendation of similar toys that those who viewed this toy also looked at while shopping. Filter based on price, such as only show products more or less expensive.

In Fashion:

When a customer is viewing a pair of pants, the recommendation will show other similar pants and items that users who viewed these pants also viewed. You can also filter so that it only shows the same color, brand, etc.

In Travel:

When a customer is viewing a flight, the algorithm can show them similar flights which were viewed by others who viewed this same flight they're looking at now. Use the shopper's search settings to filter the recommendations.

In this story

How “People Also Viewed” works across your store.

This algorithm surfaces items frequently viewed together by customers who also viewed the current item — powering product discovery on product pages, listing pages, and follow-up emails.

Customers Who Viewed This Item Also Viewed — Recommendation Algorithm

The People Also Viewed e-commerce recommendation algorithm shows items that were frequently viewed by customers who also viewed the current item, on the product page. Sometimes referred to as “Customers also viewed,” this algorithm harnesses crowd wisdom to increase sales and overall revenue. Works on Shopify, Magento, WordPress, WooCommerce, and any other website platform.

Examples by Vertical

Electronics

A customer viewing a tablet may see frequently viewed-together recommendations for other tablets and related devices that customers who viewed this one also viewed. Filter by category to show only the same type of device.

Fashion

Toys

The toy currently being viewed will have a recommendation of similar toys that those who viewed this toy also looked at while shopping. Filter based on price (e.g., show products that are more or less expensive).

Travel

When a customer is viewing a flight, the algorithm can show similar flights which were viewed by others who viewed this same flight. Use the shopper’s search settings to filter the recommendations.

Product Discovery on Listing Pages

Use People Also Viewed on category and search pages for discovery. If the customer or product is new and doesn’t have enough data, configure sensible fallbacks.

Listing page with a Customers Who Viewed This Item Also Viewed carousel

“Customers Who Viewed This Item Also Viewed” discovery rail on a listing/product page.

Email Recommendations

When a visitor recently shopped or added items to cart without checking out, a follow-up email can showcase items that were also viewed with their most popular or added-to-cart item(s).

Email with product recommendations driven by also viewed logic

Email with automatically generated “also viewed” product recommendations.

Demo — “Customers Who Viewed This Item Also Viewed” recommendations for product pages, discovery, and email.

Leverage the power of

An AI-powered recommendation & personalization engine.

Harness AI to show each visitor what they’re most likely to be interested in. Choose from algorithms for anonymous visitors on the homepage, “buy-it-together” on product pages, algorithms specifically for emails, items on sale from the visitor’s wishlist, or “Buy It Again” for repeat purchases. Build strategies that perform best for your store.

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Frequently Viewed Together — Industry Examples