Customers Who Viewed
This Item Also Viewed
Recommendation Algorithm
The People Also Viewed e-commerce recommendation algorithm shows items that were frequently viewed by customers who also viewed the current item, on the product page. Sometimes referred to as "Customers also viewed" this algorithm harnesses crowd wisdom to drastically increase your sales and overall revenue. Works on Shopify, Magento, WordPress, WooCommerce, and any other website platform.
Start Free TrialFrequently Viewed Together — Industry Examples
In Electronics:
A customer viewing a tablet may see frequently viewed together recommendations for other tablets and related devices that customers who viewed this one also viewed. Filter by category, to show only the same type of device.
In Toys:
The toy currently being viewed will have a recommendation of similar toys that those who viewed this toy also looked at while shopping. Filter based on price, such as only show products more or less expensive.
In Fashion:
When a customer is viewing a pair of pants, the recommendation will show other similar pants and items that users who viewed these pants also viewed. You can also filter so that it only shows the same color, brand, etc.
In Travel:
When a customer is viewing a flight, the algorithm can show them similar flights which were viewed by others who viewed this same flight they're looking at now. Use the shopper's search settings to filter the recommendations.
How “People Also Viewed” works across your store.
This algorithm surfaces items frequently viewed together by customers who also viewed the current item — powering product discovery on product pages, listing pages, and follow-up emails.
Customers Who Viewed This Item Also Viewed — Recommendation Algorithm
The People Also Viewed e-commerce recommendation algorithm shows items that were frequently viewed by customers who also viewed the current item, on the product page. Sometimes referred to as “Customers also viewed,” this algorithm harnesses crowd wisdom to increase sales and overall revenue. Works on Shopify, Magento, WordPress, WooCommerce, and any other website platform.
Examples by Vertical
Electronics
A customer viewing a tablet may see frequently viewed-together recommendations for other tablets and related devices that customers who viewed this one also viewed. Filter by category to show only the same type of device.
Fashion
When a customer is viewing a pair of pants, the recommendation will show other similar pants and items that users who viewed these pants also viewed. You can also filter so that it only shows the same color, brand, etc.
Toys
The toy currently being viewed will have a recommendation of similar toys that those who viewed this toy also looked at while shopping. Filter based on price (e.g., show products that are more or less expensive).
Travel
When a customer is viewing a flight, the algorithm can show similar flights which were viewed by others who viewed this same flight. Use the shopper’s search settings to filter the recommendations.
Product Discovery on Listing Pages
Use People Also Viewed on category and search pages for discovery. If the customer or product is new and doesn’t have enough data, configure sensible fallbacks.
“Customers Who Viewed This Item Also Viewed” discovery rail on a listing/product page.
Free AI tool · Inspire me
See recommendation ideas for your site.
Give Inspire me your address. It reads your pages the way a first-time visitor sees them and writes the recommendations worth running: which page, for whom, which algorithm, and how to measure it.
Like an idea? Describe it to our AI personalization agent and it builds the campaign for you.
1What kind of ideas?
2Your website
Free · nothing to install · it reads your public pages
Reading yourstore.com
As a new visitor would see it · about 4 minutes
- Home page
- Outerwear
- Alpine Parka
- Sale
- Bag
Waypoint & Co. Done
Only: Recommendations · your plan
1‘You might also like’: picks from what they viewed
Drawn on your own page — for a returning visitor who viewed the Alpine Parka.
Email Recommendations
When a visitor recently shopped or added items to cart without checking out, a follow-up email can showcase items that were also viewed with their most popular or added-to-cart item(s).
Email with automatically generated “also viewed” product recommendations.
Demo — “Customers Who Viewed This Item Also Viewed” recommendations for product pages, discovery, and email.
An AI-powered recommendation & personalization engine.
Harness AI to show each visitor what they’re most likely to be interested in. Choose from algorithms for anonymous visitors on the homepage, “buy-it-together” on product pages, algorithms specifically for emails, items on sale from the visitor’s wishlist, or “Buy It Again” for repeat purchases. Build strategies that perform best for your store.