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The personalization platform. Every play, one engine.
Audiences, content, recommendations, A/B testing, and orchestration — across web, email, and push. One visitor profile, one personalization engine deciding every play, one platform you stop building campaigns around.
Same page. Personalized in real time — per visitor, from one profile.
What you can personalize
Comprehensive personalization. In one platform.
Eight capabilities, one platform — every one built on the same visitor profile, edited in the same place, measured in the same dashboard. Here’s what’s inside.
Stop maintaining four definitions of the same user. Personyze unifies real-time behavior, geo and weather, CRM fields, CDP events, ABM enrichment, and on-page DOM values into a single profile — live, per visitor, across the entire session.
Drag attributes into a visual builder. Combine signals with AND/OR rules. Save segments, reuse them across campaigns, channels, and analytics. Or skip the builder entirely and ask the AI Copilot — in plain English — for the audience you want.
AI Audience Copilot — “Target Finance-industry visitors who saw pricing twice” → rules built automatically
Live forecast — see segment size and match rate before you launch
Priority + mutual exclusion — resolve conflicts when audiences overlap
One definition, every channel — same segment powers web, email, and push
03Content & Visual Editor
WYSIWYG editor. No code required.
Edit text, images, and CTAs on any element of your live site — visually. Drop in dynamic variables (first name, company, last viewed product). Inherit your site's CSS for instant brand consistency, or drop into raw HTML/CSS when you need full control.
AI Content Copilot — “make this CTA fun for a summer sale” → HTML/CSS generated
Dynamic content injection — pipe any visitor attribute into copy and creatives
Conditional logic per asset — one popup, ten greetings, swapped by context
AI recommendations ranked by behavior, similarity, recency, popularity, or any signal you want. Self-tuning per visitor, per surface. One engine, two algorithm libraries — products for retail, content for publishers and SaaS.
15+ algorithms — collaborative, similarity, trending, “customers also bought,” bestsellers
Content sites — related articles, continue reading, topic affinity
JSON feed for headless or fully custom rendering
05Popups, banners & widgets
20+ widget types. Ready to ship.
Pre-built templates for every standard play — exit-intent popups, sticky promo bars, lead-capture forms, countdown timers, slide-in banners, hero swaps, inline blocks. Each one drops into the visual editor and inherits your site's look automatically.
Behavioral triggers — exit intent, scroll depth, idle time, time on site, cart events
Frequency capping — throttle by view, click, close, session, or custom rule
Mobile-first responsive — every template ships in mobile, tablet, desktop layouts
Custom HTML/CSS for full design freedom when you need it
06A/B testing & optimization
Test the segment. Not just the page.
Run audience-aware splits on any content the platform produces. Hold out cohorts, measure per-segment lift, configure traffic percentages, and let auto-promotion ship the winner the moment statistical significance lands. No separate testing tool, no extra integration.
Per-segment lift reports — see which audiences moved, not just averages
Holdout cohorts — quantify true incremental lift vs. baseline
Auto-promotion — winning variant rolls to 100% at significance threshold
Multi-variate — test multiple elements, find the winning combination
07Analytics & reporting
Every metric. By segment.
Views, impressions, clicks, conversions, purchases — tracked by default. Custom KPIs, behavioral sequences, revenue attribution — configured in clicks. Push events to GA4, Mixpanel, Amplitude, or any third-party via pixels and webhooks for unified reporting.
Revenue attribution — tie purchases directly to Personyze-touched sessions
Custom KPI tracking — any click, scroll, form, video, or behavioral sequence
Filter by anything — location, device, segment, day-of-week, source
<scriptsrc="https://app.personyze.com/snippet/YOUR_ID.js"async></script><!-- That's it. One line. --><!-- Targeting, content, recs, A/B, push, --><!-- analytics — all ride on this. -->
Drop one JavaScript snippet on every page — that's the one engineering ask. After that, every capability above ships without a ticket. For headless setups, server-side, or custom architectures, REST and JSON APIs let developers fetch personalized content programmatically.
One snippet, every capability — no per-feature setup, no per-page tags
Turnkey CRM/CDP/ABM connectors — auth and sync in clicks, not sprints
REST + JSON APIs for headless, server-side, and custom architectures
GDPR, CCPA — tracking can wait for consent, retention you set, and one person’s data found, exported or deleted in a few clicks
Afterwards
The numbers, and what they actually mean.
Reporting is where personalization platforms quietly flatter themselves. Two
decisions here go the other way, and they are the ones worth knowing about before you rely on
a number in a board deck.
What we ran, and what was seen, are different columns
Impressions counts what the platform executed. Delivered counts what was
confirmed on screen. They are never added together and never used interchangeably.
ON THE SITEImpressions → Delivered
IN EMAILSent → Opened
And it will tell you when it does not know
Every rate carries a minimum denominator. Click-through needs a hundred impressions
behind it, an open rate needs fifty sends. Below that the report says not enough
data rather than printing a confident number built on eleven visits.
CTR · 100 IMPRESSIONS · OPEN RATE · 50 SENDS
Every report splits six waysDevicesBrowsersOperating systemsCountriesPagesAction groups
Defined once, centrally, so two reports can never disagree about the same
number — and so “it worked” can always be followed by “for whom, on
what, and where”.
Live visits
Sessions in progress right now — who is on the site, what they matched, and what fired for them. Useful on launch day, and quietly reassuring after.
Campaign audience
Who matches a campaign at this moment, not who matched last night. The answer to “is anyone actually in this segment?” before you write for them.
The relationship tables
The recommendation engine’s own working — what it learned about which items go with which — readable per item. You can check why it paired those two things.
Where it shines
Different industries. Different plays.
Every industry uses the same platform — and ships different plays. Six common patterns, drawn from the way real teams actually run campaigns.
E-commerce · Fashion
Recognize VIPs. Recover carts. Beat generic.
One-time deal-hunters and 7-visit VIPs both add to cart — but they shouldn't see the same banner. Tier-aware messaging means no discount given when full price would convert anyway.
VIP recognition via CRM tier + LTV — no discount popups for repeat customers
Cart-value-aware exit intent: $30 cart sees free ship, $300 sees concierge support
Cross-sell on PDPs based on category history + complete-the-look algorithms
Geo + weather variants for seasonal product surfacing (raincoat in Seattle, sun-hat in Miami)
SaaS · Product-led growth
Convert trials. Expand accounts. Cut churn.
The trial visitor on day 3 needs a feature tour. The day-12 trial needs an upgrade nudge. Same site, different in-app messaging, different outcome.
Trial-day-aware in-app messaging — feature tours early, upgrade nudges late
Account-based variants for ABM landing pages (firmographic match via Clearbit / 6sense)
Churn-risk surfacing: low-usage accounts see help-center prompts, not feature ads
Plan-aware pricing-page personalization (current plan dimmed, upgrade tier highlighted)
Newsletter prompts triggered by scroll depth + time-on-site, not pageview count
Subscriber win-back flows for lapsed readers (segmented by topic interests)
Travel · Hospitality
Match the moment of intent. Capture before they comparison-shop.
Origin-destination context, traveler type, search history, dwell time — the inputs are all there. The right offer at the right moment is the difference between a booking and a refresh of Kayak.
Origin-destination targeting (Miami→Cancun shopper sees direct flights, not connections)
Traveler-type segmentation: business, family, luxury — each sees its own room class
Abandoned-search recovery via push + email with the exact dates they were checking
Financial · Wealth & banking
Cross-sell with context. Onboard with relevance. Stay compliant.
A first-time visitor to a credit card page is not the same as a returning customer with a checking account. Personalize the next-best-product suggestion without violating account-data boundaries.
Next-best-product recommendations based on existing account mix and life-stage signals
Onboarding paths that adapt to product type (checking vs. wealth vs. business loan)
Geo + branch-affinity routing for in-person services and co-branded promotions
Recognize the company before the form. Personalize the pitch.
IP-to-company match plus firmographic enrichment turns anonymous traffic into named accounts. Swap headlines, social proof, and CTAs to match their industry — before they fill anything.
IP+firmographic enrichment: Clearbit, ZoomInfo, 6sense integrations out of the box
Industry-tuned hero copy + logo carousel (logistics co. sees logistics customers, not retailers)
Account-tier-aware demo CTAs (Fortune 500 visitors get a different form than SMB)
Per-account journey tracking pushed to Salesforce + Slack alerts to AEs
By the numbers
Proven at scale. Fast to launch.
+24%
Avg lift on targeted segments
70+
Visitor attributes & data points
20+
Content & targeting widgets
1,500+
Brands using Personyze
Everywhere a visitor shows up
One audience model. Every channel.
Build a segment once, target across web, email, push, in-app, and API — without re-creating it in five different tools.
Web
Banners, popups, hero swaps, in-line replacements, sticky bars — rendered on any page, any visitor.
20+ widget types
Email
Triggered drips and open-time personalization — same segment logic in your existing ESP.
HubSpot, SendGrid, Mandrill
Push
Web push and native iOS/Android with the same audience and trigger logic. Cross-channel orchestration built in.
SDK + REST API
In-app
Modal, slide-in, and rich content surfaces inside your iOS/Android apps — same segment, same data.
Mobile SDK
Server-side API
Query the segment engine from your backend. Render content server-side. Sync segments to any system.
REST + JSON
Webhooks
Fire events to any external system the moment a visitor crosses a segment boundary or hits a goal.
Real-time JSON
Ads & CDP
Sync segments to Tealium, Segment, and ad platforms for retargeting and lookalike audiences.
Tealium, Segment, Ads
Forms & CRM sync
Behavioral signals push back into your CRM. Lead-scoring, account stage updates, and sales-team alerts.
Salesforce, HubSpot
Direct answers
Platform questions, answered.
The real-world questions teams ask before consolidating onto one personalization platform — coverage, integration, deployment, and the hard parts.
What is a personalization platform?
One system that collects visitor data into a single profile and uses it to change what each visitor sees — on the site, in email, in popups and recommendations — instead of four or five disconnected tools each holding a fragment. Personyze covers the whole loop: the data, the decisions, the delivery, and the measurement.
What does the personalization engine actually decide?
On every pageview the engine reads the visitor’s profile — behavior, purchases, traffic source, geography, catalog and CRM data — and decides which audience they belong to, which campaign applies, and which content, products or offers to render. The same engine ranks the recommendations and allocates the A/B tests.
What does the platform cover — and what doesn't it?
Personyze covers audience targeting, content personalization, recommendations, popups/banners/widgets, dynamic landing pages, A/B and multivariate testing, performance analytics, and orchestration across web, email, and push. We don't do SMS, programmatic advertising, or be your data warehouse — we ingest from those and act on them.
How is this different from running 4–5 separate tools?
One audience definition works everywhere — the segment you build for a popup also powers your A/B test, your email block, and your push targeting. One identity, one editor, one performance dashboard. No re-creating logic in five tools, no duplicated tracking, no “why does the dashboard say different things” meetings.
Do I need to use every feature?
No. Most teams start with one play — a popup, a landing page variant, an email block — and expand. Pricing scales with traffic, not features, so you don't pay extra to leave A/B testing or recommendations turned off.
How does deployment work? Engineering or no engineering?
Drop a single JavaScript snippet on every page — that's the one engineering ask. Everything after is no-code in the visual editor and wizards. For headless setups, server-side, or custom architectures, our REST/JSON APIs let developers fetch personalized content programmatically.
Which tools does it integrate with?
CRMs: HubSpot, Salesforce, Zoho. CDPs: Segment, Tealium. Enrichment: Clearbit, ZoomInfo, 6sense, Leadfeeder. Analytics: GA4, Mixpanel, Amplitude (push events anywhere via webhooks). E-commerce: Shopify, Magento, BigCommerce, WooCommerce. Plus SFTP feeds, REST API, and JSON webhooks for anything else.
How fast can a team go live on the full platform?
Snippet installed in a day. First campaign live the same week. Most teams have audience targeting, content variants, and A/B testing running together inside the first month. White-glove onboarding is included — we'll wire up your CRM and your first 3 audiences with you.
What about GDPR, CCPA, and consent management?
Personyze helps you meet GDPR and CCPA requests. Tracking can wait for consent from your cookie banner, with ready-made instructions for Cookiebot, OneTrust, Usercentrics, IAB TCF and Google Consent Mode, and it can honor the Global Privacy Control signal. You set how long each kind of visitor data is kept, and you can find, export and delete a person’s data across Personyze, with an audit log of every request. We don't collect personal data unless you tell us to and we don't sell data; visitor IP addresses are used to find location and are not stored in visitor profiles. All Personyze data is hosted on AWS infrastructure. See Security at Personyze.
Get started
Try the platform. Build your first campaign.
One snippet, one editor, every play. Targeting, content, recommendations, A/B testing, email, push — all from one workspace. Sign up free and explore the whole platform at your own pace.