A home page that remembers what they browsed.
Shoppers who look at a category and come back to the home page find a banner written for that category — in a slot picked right above the shop’s own category tiles. One audience rule, one banner, one slot. Switch the shopper below to see the same home page four ways.
Three things, made properly
We keep the range deliberately short. Everything here is made to be worn hard, washed often and kept for years.
Watch this exact campaign being built
The audience, the banner and the slot, set up in the real panel — then the home page before and after, as a shopper browses outerwear. Then build your own.
One rule, one banner, one slot on your own page.
Target what they browsed
Pages visited, with the address containing the category — and “during the session”, so anyone who looked at it this visit counts, not only someone standing on it.
Write a banner for them
An image banner that sits inside the page, not a popup over it: a headline, one line under it, and a button that goes straight back to the category.
Pick the slot on your own page
Open the live home page, click the category block, and put the banner before it. Personyze writes the selector, and the slot is there for every campaign after this one.
How Personyze builds a category banner.
The rule reads the session, not the page
A condition on pages visited during the session matches anyone who opened the category at any point in this visit. That is why the banner appears on the home page, where the category itself is nowhere in sight.
The audience story says it back in words
Under the rule, Personyze writes the audience out in a plain sentence, so the person approving the campaign reads what it does instead of decoding conditions.
The banner is part of the page
It renders inline, in the flow of the content, and pushes what is below it down — the way any other block on the page would. Nothing floats over the shop.
The slot is picked, not coded
The placeholder is chosen on the live page by clicking the element to put it before, after, inside or instead of. It is saved once and reused by any later campaign that wants the same spot.
One campaign per category, or one for all
Each category can have its own banner and its own words, or one campaign can carry a variation per category. Where two campaigns aim at the same slot, the slot’s priority decides which one shows.
Measured against the page without it
A share of matching shoppers keeps the plain home page, so the banner’s effect on clicks back into the category and on orders is measured rather than assumed.
Build your own category banner.
Pick the category, write the banner, click the spot on your own home page — and publish. Every shopper who browsed it finds it waiting.