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Personalization Example

One BigCommerce store, tailored to every shopper.

See how a BigCommerce store adapts its homepage, product grid, offers, and blog to each shopper’s behavior — from new visitor, to outdoor enthusiast, to home-and-kitchen shopper — all powered by Personyze. Switch the persona below to watch the storefront transform.

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⚡ Interactive demo — try switching personas below
hearthandtrail.com
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A BigCommerce Store for Home & Outdoors

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How it works

Built with Personyze — in three steps.

Built with PersonyzeBigCommerce integrationBehavioral TargetingProduct RecommendationsDynamic ContentA/B Testing
01

Detect

Personyze identifies each shopper by CRM profile, past behavior, and browsing signals in real time.

02

Decide

Rules and the recommendation engine pick the right categories, products, and offers for that shopper.

03

Render

The homepage, offers, and blog update live — no page reload, no developer.

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Under the hood

How Personyze personalizes this BigCommerce store.

Every element in the demo is driven by a real Personyze capability. Here’s what powers each part.

01

First-Time Visitor (Anonymous)

When a new user lands on the site, we lack specific history. To maximize relevance, the personalization engine defaults to a "Best Sellers" strategy combined with IP Geolocation. The hero banner introduces the whole home and outdoors range, and the product grid shows trending best sellers from different departments — a camping tent, a cast iron cookware set and a cordless drill — next to a 15%-off first-order offer. Learn about Website Personalization

02

Behavioral (Outdoor Shopper)

For a recognized shopper, Personyze reorders the BigCommerce store by on-site behavior. An outdoor browser sees camping gear up front; a home-and-kitchen browser sees cookware and decor — automatically. Explore Recommendation Engine

  • Hero Banner: Changes to "Built for Your Next Trip" with camping, hiking and trail gear.
  • Product Grid: Leads with outdoor gear such as an insulated trail bottle and a headlamp.
  • Offer: Free shipping on outdoor orders over $75.
03

Behavioral Targeting (Home Shopper)

This visitor hasn't bought anything yet, but their Browsing History shows they keep viewing the kitchen and decor categories. This triggers a behavioral rule. See Behavioral Targeting

  • Action: The homepage leads with cookware, dinnerware and decor, plus 20% off kitchen sets.
  • Goal: Reduce bounce rate by leading with the categories the visitor keeps coming back to.
04

Content Personalization

Personalization isn't just for products. To build authority and trust, we dynamically inject relevant blog posts. The outdoor shopper sees packing lists and tent guides, while the home shopper sees cookware and decor articles. This keeps users engaged longer.

Technical Summary:
This demo utilizes real-time user segmentation. The content (hero images, product grids, and coupon codes) is swapped dynamically using the Personyze WYSIWYG Page Editor, Promotion Manager, and Recommendation Widgets, based on the detected "Persona ID". In a live environment, this is handled by Personyze's server-side or client-side injection logic.

Questions

Questions about this example

How does the BigCommerce example decide what each shopper sees?

Personyze watches on-site browsing: a visitor who keeps viewing camping gear gets an outdoor-first homepage, one who browses kitchen and decor gets a home-first homepage, and a first-time visitor sees a best-seller mix.

What parts of the store change?

The hero banner, the recommended products, the featured categories, the offer (15% off, free shipping or 20% off kitchen sets) and the journal articles.

Do I have to edit my BigCommerce theme?

No. The changes are built in Personyze and rendered live on the store, with no code required.

Build your own

Personalize your store like this.

This BigCommerce example runs entirely on Personyze — behavioral targeting, product recommendations, and dynamic offers. Build the same for your store, no code required.

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