The Best Reviews and Testimonials Software
What other customers say is often the last thing a visitor reads before buying. This guide compares the tools that collect reviews and testimonials and put them on your site — and what Google and the FTC say about how you do it.
Product reviews and testimonials are not the same
The tools in this guide collect one or the other first, and Google treats them differently.
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Reviews, and Google stars
Google’s review-snippet rules make product pages eligible for star ratings, but not reviews a business controls about itself: LocalBusiness and Organization markup is “only for sites that capture reviews about other local businesses/organizations”. Seller ratings in Google Ads come from Google Customer Reviews and review partners; Google names Trustpilot, Yotpo, Feefo and Trusted Shops as examples.
Testimonials, and the FTC
Testimonials persuade on your own pages and in sales. The US FTC rule on reviews and testimonials, in effect since October 21, 2024, bans fake ones — including AI-generated ones — and incentives conditioned on a positive sentiment. Personyze asks every customer the same way, whatever they would rate.
How to choose reviews and testimonials software
Decide first what you need people to read — product reviews, a company score, or client stories — then compare on these:
How it collects
Review requests after an order, a form on your site, video, or imports from other sites.
Your platform
Shopify-first apps, ecommerce platforms in general, or any site by snippet.
Google and marketplaces
Seller ratings, Shopping product ratings, rich snippets, and syndication to retailers.
Which reviews each visitor sees
The same wall for everyone, or the ones about this product, this industry, this city.
Fair collection
Asking everyone the same way, no rewards for a positive review, no hiding bad ones.
Where the reviews live
On a public profile you do not control, or in your own library and on your site.
The best reviews and testimonials software
Grouped by what they collect, and ordered within each group by fit for a mid-size business. Facts are from each vendor’s own pages in November 2026; prices change, so the tiers here are coarse.
Product reviews for online stores
Review requests after an order, star ratings on product pages, Google Shopping.
Yotpo Reviews
Yotpo collects product and site reviews, photos, videos and Q&A, shows them in six on-brand widgets with AI summaries, and syndicates reviews across Google, Meta, TikTok Shop, the Shop app and major retail partners.
Strengths
- Seller ratings, rich snippets and Shopping stars
- Product and site reviews, photo and video
- Several commerce platforms
- A limited free plan
Limitations
- Built around orders; plans are capped by monthly orders
- Seller ratings start on the Pro plan
Okendo
Okendo collects product reviews, photos, videos and Q&A, shows them in carousels, grids and tabs, and says it is an official Google partner for Google Shopping and Google Seller Ratings.
Strengths
- Official Google partner for Shopping and seller ratings
- Shopify Plus certified app
- Photo, video and Q&A
- Klaviyo, Attentive and Gorgias integrations
Limitations
- Shopify-focused
- No prices published; Google features are add-ons
Judge.me
Judge.me’s free plan includes unlimited review requests, the review widget and a star rating badge; the Awesome plan adds syncing product reviews to Google Shopping, as an approved Google review partner. It has sunset every platform but Shopify.
Strengths
- A free plan with unlimited review requests
- Photo and video reviews on the free plan
- One flat paid plan
- Google Shopping product ratings
Limitations
- Shopify only now
- No Google seller ratings
REVIEWS.io
REVIEWS.io collects company and product reviews, photos, video and UGC, shows them in widgets, review nuggets near the buy button and shoppable galleries, and calls itself a Google Licensed Partner. Plans are billed by review invitations.
Strengths
- Company and product reviews in one tool
- Google seller ratings and rich snippets
- Photo and video from the entry plan
- 14-day free trial
Limitations
- Seller ratings start on the Start-Up plan
- Price rises with invitation volume
Bazaarvoice
Bazaarvoice collects reviews, shows them on your site, and syndicates them across its network of retailers, with product sampling through its Influenster community in exchange for honest reviews.
Strengths
- A retail syndication network
- Sampling for new products
- Reviews as rich snippets through Google
- APIs and a mobile SDK
Limitations
- Contact sales only: no prices, free plan or trial
- Built for enterprise brands
Company reviews on a public profile
An independent profile shoppers already know.
Trustpilot
Businesses invite customers to review them on a public Trustpilot profile with a TrustScore, and show the reviews on their own site with TrustBox widgets. Product reviews are an add-on, and Trustpilot says it is an official Google Review Partner.
Strengths
- A free plan with 50 invitations a month
- Official Google Review Partner
- A wide range of widgets
- Integrations with Shopify, Salesforce and HubSpot
Limitations
- Reviews live on Trustpilot’s public site
- Paid plans are a 12-month prepaid contract
Testimonials for service and B2B sites
Text and video testimonials, walls of love and case studies.
Senja
Senja collects text and video testimonials through forms, imports them from other sites, and shows them on any site through 20+ widget templates and walls of love.
Strengths
- A free forever plan
- Video testimonials
- Imports from social and review sites
- A verified-purchase badge through Stripe
Limitations
- The free plan holds 15 testimonials
- Rich snippets only on Pro
Testimonial.to
A branded page collects text and video testimonials; a one-line snippet puts a wall of love on your site, and existing praise can be imported from X, LinkedIn, G2, Google and more.
Strengths
- A forever free plan
- Video testimonials with analytics
- No-code embeds
- 7-day trial on every paid plan
Limitations
- Free and Starter hold 2 video testimonials
- Google rich snippets only on Ultimate
Trustmary
Trustmary collects feedback and reviews in one branded survey with NPS and CSAT, imports reviews from Google, Facebook, G2, Capterra, TripAdvisor and Yelp, and publishes them in widgets and on a public profile page.
Strengths
- Surveys and review requests in one flow
- Imports from Google, G2 and others
- A public profile page
- HubSpot and Pipedrive integrations
Limitations
- Website widgets start on Starter, billed yearly in euros
- Built for service companies, not product reviews
Matching reviews to each visitor
Your reviews, from wherever they are collected, chosen per visitor.
Personyze brings reviews, testimonials and case studies into one library — from 17 review platforms such as Judge.me, Trustpilot, Yotpo, Okendo and Senja, a file, a Review Form on your own site, or by hand — and shows each visitor the ones that fit: the product on the page, their industry and company size, their country or city, the article they are on. New reviews from its form wait for your approval, and set up with AI it puts your strongest real reviews beside your buy button or form.
Strengths
- Works on top of the review platform you have
- Each visitor sees reviews like theirs
- Everyone is asked the same way; nothing is sent or hidden by score
- Reviews on the free plan
Limitations
- It does not post reviews to Google or Trustpilot; those take reviews written there
- Google seller and Shopping ratings come from your review platform
What you get inside Personyze
Reviews and testimonials
One library from 17 platforms, a file or your own form, with each visitor shown the ones that match.
See reviews →Set up with AI
Your strongest real reviews, placed beside your buy button or form, for you to approve.
Read the guide →Reviews and testimonials software compared
What each one collects, how it shows on your site and in Google, and what it costs to start.
| Tool | Collects | On your site | Google ratings | Platforms | Pricing tier |
|---|---|---|---|---|---|
| Yotpo | Product and site reviews, photo, video | Widgets, carousels, stars | Seller and Shopping ratings | Major ecommerce platforms | Free–$$ |
| Okendo | Product reviews, photo, video, Q&A | Carousels, grids, tabs | Official partner (add-ons) | Shopify-first | Not published |
| Judge.me | Product reviews, photo, video | Widget, star badge | Shopping product ratings | Shopify only | Free–$ |
| REVIEWS.io | Company and product reviews | Widgets, nuggets, galleries | Licensed partner | Major ecommerce platforms | $–$$$ |
| Bazaarvoice | Product reviews, sampling | Display on your site | Rich snippets | Any site | Contact sales |
| Trustpilot | Company reviews; products add-on | TrustBox widgets | Review partner | Any site | Free–$$$ |
| Senja | Text and video testimonials | Widgets, walls of love | Rich snippets on Pro | Any site | Free–$$ |
| Testimonial.to | Text and video testimonials | Wall of love, widgets | Rich snippets on Ultimate | Any site | Free–$$ |
| Trustmary | Reviews, testimonials, surveys | Widgets, profile page | Not claimed | Any site | $$–$$$ |
| Personyze | Imports from 17 platforms; its own form | Matched to each visitor | From your review platform | Any site | Free–$$ |
Frequently asked questions
What is reviews and testimonials software?
Can testimonials on my own site get star ratings in Google?
How do I get seller ratings in Google?
Is it legal to ask only happy customers for reviews?
Can I choose which reviews to show?
Can I bring reviews I already have into a new tool?
Show each visitor the reviews that sound like them
Connect the review platform you use, put product reviews on one page, and read how many qualify before it goes live.