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Personyze
On your site
Website PersonalizationOne profile across every page and every session.Recommendation EngineWhat each visitor wants next, ranked by the algorithm you pick or one you write.A/B TestingA winner per audience, promoted mid-campaign rather than after it.Dynamic Landing PagesThe headline matches the ad they clicked.AI Search & Chat AgentAnswers from your own pages and catalogue, and a search box that replies in a sentence.Banners & Pop-UpsRight message, right moment, right page — without a developer.Social ProofLive scarcity, ratings and what other people just did.Meeting SchedulerVisitors book time on your own page — the meeting type, host and times picked by who they are.
Off your site
Email PersonalizationSend it from Personyze, or paste one block into the ESP you already use.Push, SMS & WhatsAppFired by what they just did rather than by a schedule.Hosted Landing PagesWe serve the whole page, on your domain or ours. No site to deploy to.
Know who they are
Behavioral TargetingSegments that update themselves from what people actually do.ABM MarketingThe company behind an anonymous visit, joined to your CRM.Website AnalyticsSessions, bounce and revenue — then click a row and there is a person.
Build & connect
MCP ServerRun your account from Claude, ChatGPT or any MCP client.IntegrationsHubSpot, Salesforce, Twilio Segment, Tealium, GTM and the REST API.APIs, SDKs & AutomationOne REST endpoint over every object, server and mobile SDKs, rules and reports that run on their own.
Pricing
ABM ROI calculator

Account-based marketing ROI calculator

Your target accounts already visit your site — and see the same generic page as everyone else. Show them an experience built for their company, and more of them turn into pipeline. See what that's worth.

What is account personalization worth?

Estimate the extra pipeline when your target accounts get a site experience tailored to their company instead of a one-size-fits-all page. Adjust the inputs to match your program.

The size of your named-account or ideal-customer list you are running ABM against.1,000
Of your target accounts, the share that actually visit and are identified on your site over the period (via firmographic / reverse-IP identification). Only these can be personalized to.40%
Of the target accounts you reach, the share that currently become a sales opportunity. Personalizing the experience lifts this.8%
Average value of a closed deal (or pipeline value per opportunity, if you prefer to frame it that way). ABM accounts often close 11–50% larger.$25,000
Share of opportunities that close. Used to translate extra pipeline into won revenue. Leave at 100% to read the headline as raw pipeline.25%
How personalized is the account experience?How far you tailor the site. Segment = by industry or company size. Firmographic = the account’s name, logo, and use case. 1-to-1 = a bespoke page per tier-1 account. Deeper personalization lifts the opportunity rate more.
e.g. the account’s name, logo, and matched use case.
How much account personalization lifts the reach-to-opportunity rate. Website personalization for target accounts commonly adds ~18%, with 1-to-1 tier-1 experiences far more (ABM benchmarks, 2026). The depth setting seeds this; adjust to your data.25%
With account personalization
Accounts reached400
Opportunities32 → 40
$200,000
added pipeline per year
$50,000
added won revenue per year
+8 opportunities × $25,000 → more pipeline from the accounts you already reach

Estimates only — built to show the value of account personalization, not a performance guarantee. Lift ranges are grounded in published ABM web-personalization benchmarks.

How the math works

A generic page for everyone vs. one built for their company

Your best-fit accounts land on the same homepage as a random visitor. Show them their own logo, industry, and use case — and the experience feels made for them, so more of them engage and convert into pipeline.

1Reach the accounts you already have

Firmographic identification recognizes target accounts as they arrive, so you can personalize without them filling in a form.

2Relevance lifts the opp rate

An experience that names the account's company, industry, and use case converts far better than a generic page.

3Bigger accounts, bigger deals

The accounts you target this way are your best-fit, highest-value ones, so each extra opportunity is worth more.

In Personyze

Personalize the site by account, no dev team

Personyze identifies visitors by company using firmographic data and tailors the page — headline, content, logos, case studies, CTAs — to each target account or segment. Built in a visual editor, on unified visitor data, with testing built in.

  • Firmographic identification — recognize accounts by company, industry, and size.
  • Tailor headlines, content, logos, and CTAs per account or segment.
  • Built on unified visitor data, so personalization spans the whole journey.
  • A/B test account experiences so the lift is measured, not assumed.

Frequently asked questions

How is ABM ROI calculated?

We take your target accounts, the share you actually reach on-site, and your current reach-to-opportunity rate, then apply the lift that account personalization adds to that rate. The extra opportunities are valued at your deal size for added pipeline, and at your win rate for added won revenue, per year.

How do you reach target accounts without a form?

Firmographic identification recognizes the company behind a visit using company and reverse-IP data, so you can tailor the experience to a known account before they ever fill anything in. The calculator's reach input is the share of your list you identify this way.

How much does account personalization lift conversion?

Published ABM benchmarks put website personalization for target accounts at around an 18% conversion lift program-wide, with 1-to-1 experiences for tier-1 accounts delivering substantially more. The calculator seeds a benchmark from your chosen depth and lets you adjust it.

Do I need developers to personalize by account?

No. Personyze tailors the site by company through a visual editor on top of firmographic and unified visitor data, so marketing can launch account experiences without engineering work.

Built for their company

Your best accounts deserve more than the homepage.

They're already on your site. Show them an experience made for their company and more of them become pipeline — no extra traffic, no forms, no dev team.

No code · Firmographic data · Significance built in