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For publishers & media

Every reader gets their own front page.

Your homepage, article pages, newsletters, and push — AI-personalized to each reader’s interests and engagement. More pages per session, more signups, more subscribers. No dev queue.

Works with your stack — WordPress, any CMS, your ESP & paywall

G24.8 / 5 on G2 Capterra4.6 / 5 on Capterra
KaplanNARiCruiseCemexBenchX-CitePalmBeach JewelryDKVRefrigiWearKaplanNARiCruiseCemexBenchX-CitePalmBeach JewelryDKVRefrigiWear
1 front pageper-reader

Every visitor used to see the same edition. Now each reader’s homepage reorders around what they actually read.

newsletter blasts1:1 sends

One email to the whole list becomes a send that picks each reader’s stories at the moment they open it.

1-size-fits-none1:1 personalization

Readers who see relevant next stories read multiples more per session. Most sites still show everyone the same front page.

Use cases

What personalization looks like across your site.

Every capability below runs on one AI-powered reader profile — topics, reading depth, recency, device, and source — from first click to loyal subscriber.

Returning reader — front page reordered: her topics rise, read stories drop

Per-reader homepage & section fronts

AI reorders your front page and section fronts around each reader’s interests — read stories drop, followed topics rise, engagement climbs.

Picked from your reading

AI content recommendations

Related, trending, and “next read” widgets learn from every scroll — on articles, section pages, and infinite feeds.

8 articles this week SUBSCRIBE · 30% OFF

Subscription prompts that pick their moment

Meter-aware offers triggered by engagement depth — the subscribe ask lands when a reader is hooked, not on their first paragraph.

STORIES PICKED AT THE MOMENT OF OPEN

Newsletters that render at open

Every send fills with stories picked for that reader at the moment they open — in your existing ESP, always fresh.

NEW IN: AI POLICY
🔔 Push sent to topic followers

Push for followed topics

Breaking stories reach the readers who follow that topic — one tap back to your site instead of theirs.

INACTIVE · 21 DAYS
✉ “What you missed” — sent

Reader win-back journeys

Lapsing readers get a “what you missed” digest built from their own interests — triggered by recency, sent automatically.

Exit intent · Tech readersGet the Tech briefing — every morning
Sign up

Newsletter signups that convert

Exit-intent and scroll-triggered capture, matched to what each visitor reads — a Tech reader gets the Tech briefing pitch.

HEADLINE A — CTR / READER
Winner
HEADLINE B — CTR / READER

Test headlines, layouts, and offers per audience

A/B test front-page layouts, subscription offers, and newsletter hooks — measured in engaged readers and subscriptions, not raw clicks.

The journey

One reader’s path, orchestrated.

This is publisher personalization in practice: every touch below is a campaign from this page — same reader profile, right channel, right moment.

Noah

Casual scroller → daily habit in a week

Journey running live
Day 0

Arrives from social

The story his feed was arguing about

The article page already suggests where to go next.

Day 1

Recs learn his taste

Picked from his reading

Every scroll refines his profile — Tech rises to the top.

Day 3

Newsletter capture

Exit intentGet the Tech briefing — every morning

The signup ask matches exactly what he reads.

Day 5

Push: followed topic

New in TechThe chip story just broke — 2-min read

Breaking news in his topic brings him back in one tap.

Day 7

Daily habit formed

Direct visits daily — loyal reader

From one social click to a front page that’s his.

Emma

First visit → paid subscriber in 10 days

Journey running live
Day 0

First visit

Her topics rise to the top

Interests tracked from the first scroll — no login needed.

Day 2

Weekend digest

Your weekend reads
Picked at open

Her newsletter chooses stories the moment she opens it.

Day 5

Engagement climbs

Reader signal12 articles · 3 topics followed

The profile knows she’s hooked before she does.

Day 8

The right ask

ANNUAL

A meter-aware subscribe offer — annual highlighted — at peak engagement.

Day 10

Subscribes

Subscriber — welcome series starts

The site flips to member mode: no more nags, better picks.

How it works

Live on your site before tomorrow’s edition.

No re-platforming, no dev queue. One tag and your first personalized surface can ship the same day.

1

Add one tag

A single script starts profiling every reader — topics, reading depth, recency, device, and traffic source.

2

Connect your content

Sync via RSS, sitemap, or API — or let Personyze’s crawler pick up your articles automatically. AI analyzes each piece and assigns topics and interests, so new stories join the recommendation pool the moment they publish.

3

Personalize every surface

Visual editor, campaign builder, and an AI copilot that drafts campaigns and copy with you. Editors and marketers ship; developers stay on the product.

Free plan · 5K page views · no credit card

Under the hood

One platform doing the heavy lifting.

Every campaign on this page runs on the same engine — nothing to stitch together, everything reporting to one place.

TOPICSREADINGRECENCYGEOSOURCEDEVICE
The engine

One tag, one reader profile

Topics, reading depth, recency, device, and source unified per reader — the profile Personyze’s AI reads on every pageview to decide what each person sees.

Recommendation analytics
Proof

Engagement & revenue reporting

Every campaign measured against engagement, signups, and subscriptions — per segment, per variant — in dashboards built for editors and marketers.

Personyze managed service team
Backup

Managed service, when you want it

Our team can design, build, and optimize campaigns with you — from your first recommendation widget to full reader-lifecycle journeys.

Plugs into the stack you already run

CMS-agnostic by design — WordPress, Drupal, headless, or custom. Content flows in via RSS, sitemap, or API; behavior flows back to your ESP and analytics.

MailchimpMailchimp
KlaviyoKlaviyo
SegmentSegment
HubSpotHubSpot
WordPress
Drupal
Google Analytics
Braze
Any CMS
MailchimpMailchimp
KlaviyoKlaviyo
SegmentSegment
HubSpotHubSpot
WordPress
Drupal
Google Analytics
Braze
Any CMS
See all integrations →
In production
Content-heavy sites run on Personyze — and say so.
★★★★★

“We use Personyze for product recommendation emails and get really good conversion rates. Users love the personalized experience.”

Jackie HellerPalmBeach JewelryPalmBeach Jewelry
★★★★★

“Dynamic recommendations delivered a measurable uplift in conversion.”

Kaan SaraçDugun.comDugun
★★★★★

“With Personyze, our teams around the globe can deliver new targeted promotions and messages within hours instead of weeks.”

TOTrey OgierVrbo.comVrbo

G2 ★ 4.8 / 5·Capterra 4.6 / 5·trusted by 1,500+ marketing teams

Common questions

Publisher personalization, answered.

What is website personalization for publishers?

Publisher personalization is the practice of adapting a media site to each reader — reordering homepages and section fronts around their interests, recommending the next story, and timing newsletter and subscription prompts to their engagement. Instead of one front page for everyone, each reader gets the edition most likely to keep them reading.

How do the content recommendations work?

Personyze syncs your articles via RSS, sitemap, or API, tags them automatically, and blends AI algorithms — reading history, similarity, trending — per reader. See content recommendations.

Can it run my paywall?

Personyze powers the prompts and offers around your paywall — meter-aware messaging, engagement-timed subscription asks, member-only targeting. It complements paywall and subscription systems rather than replacing them.

Does it work with WordPress and other CMSs?

Yes — one tag works on WordPress, Drupal, headless, or fully custom stacks. Content syncs via RSS, sitemap, or API, so no CMS plugin is required.

Will it slow my site down or hurt ad revenue?

The tag loads asynchronously and campaigns render without blocking content or ad slots. Personalization typically increases pages per session — which means more ad impressions, not fewer.

Does it personalize our newsletters too?

Yes — open-time email fills each send with stories picked for that reader at the moment of open, inside your existing ESP. See open-time email.

Is it compliant with GDPR?

Yes — consent-aware tracking, EU data options, and full control over what is collected and stored.

Ready when you are

More engaged readers. More subscribers.

Start free, connect your content, and stop showing every reader the same front page.