Skip to content
Personyze
Book a demoStart free

You May Also Like — Industry Examples

In Fashion:

When a shopper views a pair of pants, “You May Also Like” surfaces similar styles, cuts, and colors—other pants and complementary pieces that match their taste, keeping them exploring your catalog.

In Toys:

A shopper viewing one toy sees similar toys—same age range, franchise, or play category—so they can compare alternatives and find the perfect match without leaving the page.

In Electronics:

A customer viewing a tablet sees similar models and comparable devices at different price points, helping them weigh options and find the right fit faster.

In Travel:

When a traveler views one destination or hotel, “You May Also Like” surfaces comparable stays and trips that match their budget and style, keeping them inspired.

In this story

How “You May Also Like” recommendations work across your store.

This algorithm surfaces products similar to the one a visitor is viewing — based on attributes, behavior, and what similar shoppers explored — across product pages, listing pages, follow-up emails, and on-site sliders.

01

You May Also Like…

This e-commerce recommendation algorithm surfaces products similar to the item being viewed — by attributes, category, and the behavior of similar shoppers — deepening product discovery and time on site.

02

Product Listing Page “You May Also Like” Recommendations

Use this algorithm to display similar-product recommendations with Product Bundling on category or listing pages for each visitor. Learn more about Personyze’s recommendation engine algorithms for e-commerce.

03

“You May Also Like” on Product Pages

ElectronicsWebsite example

Cross-sale recommendations on an electronics product page
Cross-sale recommendation widgets on electronics website

FashionWebsite example

Fashion site product page showing cross-sale recommendations
Fashion e-commerce cart page with cross-sale items
04

“You May Also Like” in Follow-Up Emails

When a visitor has recently purchased an item, you can follow up with an email containing cross-sale recommendations — items that other customers frequently bought together with that product. This encourages return visits and repeat purchases.

Example: an email sent two hours after purchase shows complementary products. Learn more about automated, personalized, and targeted emails.

Personalized cross-sale recommendation email

Free AI tool · Inspire me

See recommendation ideas for your site.

Give Inspire me your address. It reads your pages the way a first-time visitor sees them and writes the recommendations worth running: which page, for whom, which algorithm, and how to measure it.

Like an idea? Describe it to our AI personalization agent and it builds the campaign for you.

Free · about 4 minutes · no email needed · see an example plan

1What kind of ideas?

OnlyRecommendationsA/B testsBanners & pop-upsSocial proof

2Your website

Scan my site

Free · nothing to install · it reads your public pages

Reading yourstore.com

As a new visitor would see it · about 4 minutes

  • Home page
  • Outerwear
  • Alpine Parka
  • Sale
  • Bag

Waypoint & Co. Done

Only: Recommendations · your plan

1
‘You might also like’: picks from what they viewed
For: returning visitorsProduct page
Measure: revenue per visitor
2
Recently viewed on the home page
For: second visitsHome page
Measure: product views per visit
3
Complete the look in the cart
For: shoppers with a parka in the cartCart
Measure: average order value

1‘You might also like’: picks from what they viewed

TodayWith Personyze

Drawn on your own page — for a returning visitor who viewed the Alpine Parka.

05

Similar Items in Transactional Emails

Cross-sale recommendations can be added to any transactional message such as purchase confirmations, verification emails, or existing templates — without coding or IT integration. Learn more about adding email recommendations to transactional campaigns.

Transactional order confirmation with cross-sale block
Invoice email with product recommendations
06

Cross-Sale Slider on Mobile & Desktop

A responsive cross-sale slider showcases items that were frequently bought by customers who also bought the current item.

MobileScreen

Cross-sale slider on mobile view

DesktopScreen

Cross-sale slider on desktop view

Related examples

AI Recommendation Engine — the algorithms behind product, content, and email recommendations.

Email Personalization — trigger personalized follow-ups and add recommendations to transactional templates.

Website Personalization — adapt headlines, layouts, and offers to each visitor.

See Pricing Plans — transparent pricing — start small, scale as you grow.

Demo — “Customers Who Bought This Item Also Bought” cross-sale algorithm examples across product pages and emails.

Leverage the power of

An AI-powered recommendation & personalization engine.

Harness AI to show each visitor exactly what they are most likely to be interested in. Choose from algorithms for anonymous visitors on the homepage, “buy-it-together” on product pages, algorithms specifically for emails, items on sale from the visitor’s wishlist, or “Buy It Again” for repeat purchases. Build strategies that perform best for your store.

Start a 7-Day Free Trial → Or Schedule a Free Demo
Free to start · No credit card · Setup in minutes
Explore more

Related Personyze features.

Product & Content Recommendation Engine
AI-driven recs across every page, email, and surface.
Customers Who Viewed This Also Viewed
Complementary algorithm — surface products viewed together.
Website Personalization
Adapt headlines, layouts, and offers to each visitor.
See Pricing Plans
Transparent pricing — start small, scale as you grow.