Leveraging Generative AI to accelerate targeting configuration and content customization.
In the landscape of digital personalization, the sophistication of a campaign is often limited by the time required to configure it. Utilizing the full depth of Personyze’s data layer—which includes over 70 distinct visitor attributes—traditionally required manual navigation through complex logic trees and segment builders.
We are pleased to introduce the integration of Generative AI capabilities directly into the Personyze interface. This update allows users to utilize natural language prompts to execute complex targeting logic and modify content assets, significantly reducing the time between strategy formulation and deployment.
Here is an overview of how these new capabilities function.
1. Automated Audience Targeting via Natural Language
The Personyze platform monitors over 70 visitor attributes, ranging from geolocation and weather data to CRM integration and real-time behavioral metrics. Previously, targeting a specific cross-section of these attributes required manually selecting variables and configuring “AND/OR” logic.
With the new AI-driven workflow, users can now construct these segments simply by describing the desired audience. The AI interprets the prompt, identifies the relevant attributes within our data ecosystem, and automatically builds the targeting rules.
Operational Use Case:
Instead of manually filtering through attribute lists, a user can input:
“Target visitors from New York who have visited the pricing page more than twice but have no recorded purchase history.”
The system instantly translates this into a structured segment:
- Geolocation: City is “New York”
- Behavior: Page URL contains “pricing” (Count > 2)
- CRM/Status: “Purchase” is false
This capability ensures that complex segmentation is accessible and error-free, minimizing the manual setup typically associated with granular targeting.
2. Prompt-Based UI and Content Customization
Beyond targeting, the new AI capabilities extend to the visual configuration of actions, including pop-up panels, recommendation widgets, and content banners. Users can now edit the structure, layout, and fields of these elements using text commands, bypassing the need for manual CSS or HTML adjustments.
This functionality allows for rapid iteration of campaign creatives.
Key capabilities include:
- Form Field Management: Users can modify lead capture forms instantly. For example, prompting “Add a ‘Last Name’ field” or “Change the ‘Industry’ text input to a drop-down menu” will automatically update the component structure.
- Layout Transformation: The AI can restructure how content is presented. A command such as “Change product tiles to a slider view” or “Chnage the recommendation widget layout to light background” triggers an immediate layout reconfiguration.
- Styling Adjustments: Visual hierarchies can be refined quickly by instructing the system to modify button styles, color schemes, or font alignment without accessing the raw code editor.
The Value for Operations Teams
The integration of AI prompts is designed to remove friction from the personalization workflow. For marketing operations and technical teams, this update offers specific practical benefits:
- Reduced Configuration Time: Complex logic and design changes that previously took distinct manual steps can now be executed in seconds.
- Minimizing Human Error: By automating the selection of logic operators and attribute mapping, the risk of misconfigured segments is reduced.
- Rapid Prototyping: Teams can test different layouts and data capture strategies (e.g., swapping input types or recommendation styles) immediately, facilitating faster A/B testing cycles.
Conclusion
Personyze remains committed to providing a robust, data-rich platform for 1:1 visitor experiences. By adding a natural language interface to our existing infrastructure, we are making our 70+ visitor attributes and flexible design tools more accessible and efficient for all users.
These features are now live in the dashboard. Log in to explore the new capabilities.
