AI Website Personalization.
A version for every visitor.

Website personalization is the practice of changing what each visitor sees — content, offers, product recommendations and calls to action — based on who they are and how they behave, instead of showing everyone the same page. Done well, every change runs against a control group, so you know which ones actually lift conversions.

Personal pages is a Personyze campaign that turns one website into a version for each kind of visitor. Personyze reads your site, proposes the segments who visit it, and writes each page’s key parts for each segment: the hero, the header button, pricing, lists, forms, the meeting booker, customer logos and reviews. You approve the versions, publish to staging and then live, and every version is measured against your original page.

From the sources you put in order: the page they landed on, the ad they clicked (its UTM campaign or keyword), the referrer, your targeting rules and discovered audiences, the visitor’s own answer to one question, a segment remembered from an earlier visit (30 days by default), and the identified company, by industry or size, when nothing else answers. A visitor’s pick in your header’s “Viewing as” switch comes first. When no source answers, the visitor sees the original page.

No. Personyze reads the site you have and changes its key parts in place, and nothing reaches visitors until you publish, first to staging and then live. Two things to know: the “Viewing as” switch needs a button in your header, and if your site redesigns a part that has versions, those versions stop until Personyze reads that part again.

The original stays in the test — you choose its share, from 5% to 50% — so every result is measured against it. The By segment view shows sessions and conversions for each version, segment by segment, next to the original. Split visitors evenly with an A/B test, or let Auto-optimize send more of them to the best version while it keeps testing the others.

It approves versions that do better, retires the ones that lose, writes new versions to try, and pauses a segment where your original wins. Its own approvals go out by themselves; changes you make by hand wait until you publish.

The best website personalization software depends on your stack and team: enterprise suites suit large data teams, while all-in-one platforms like Personyze combine recommendations, targeting, popups, email, and A/B testing in one tag — rated 4.8/5 on G2 and 4.6/5 on Capterra, with a free plan to evaluate on your own site.

Website personalization tools adapt what each visitor sees — content, product recommendations, offers, and CTAs — based on behavior, source, geography, and profile data. They range from single-purpose widgets to complete platforms covering on-site, email, and push channels.

No — Personyze works with one tag and a visual editor, so marketers build and launch campaigns without a dev queue, and Personal pages writes the versions for you. Developers are only needed for advanced custom integrations.

Minutes for the first campaign. Install the tag, define an audience, edit the page visually, preview it in the sandbox as any segment, and publish. With Personal pages, Personyze reads your site and writes the versions, and you approve them before anything goes live.

The tag loads asynchronously, and changes can be published to staging and checked before any real visitor sees them.

The same visitor profile drives on-site content, product and content recommendations, popups and bars, open-time email blocks, and mobile push — built and measured in one platform rather than stitched across several. See the platform for the full picture.

Pricing typically scales with traffic. Personyze plans run from a free tier (5K page views) to Enterprise — see transparent pricing.