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TikTok Events API integration

Send the people who convert to TikTok

Personyze sends campaign matches to TikTok’s Events API from its own servers — as events, not as a customer list — matched on the click id from the ad or the cookie TikTok recognises. TikTok builds a custom audience from them, and a lookalike from that.

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TikTok+Personyze

Push to ad platforms · sending as people match

Country is USProducts viewed at least 6No interest in pen kits
1
Dana R. matched9 products · 3 visits · matched on a browser id, no email needed
sent
2
Jon L. matched14 products · email on file · hashed before it leaves
sent
3
Priya W. matched6 products · matched on a click id from the ad
sent
Event PZ_Audience_41value 84.00 USD · within about a minute
→
TikTokcustom audience → lookalike
Events, not a list upload. No App Review, no customer file leaves the account, nothing to remove later.

Trusted by teams at

CemexBench AccountingKaplanX-Cite

Why it matters

TikTok sees the click. Personyze sees what happened next.

A click from a TikTok ad tells TikTok almost nothing about the visit that followed. Personyze records it — the products viewed, the searches, the cart, the return a week later — and Audience Discovery finds which of those visitors convert far above average.

Push to ad platforms sends the people in that audience to TikTok continuously, as they match. TikTok keys a custom audience on the event; you build the lookalike from it. Under-performers go over as a suppression audience, the group to exclude from spend.

What you can do

What TikTok + Personyze unlocks

01

Custom audiences from website activity

Any campaign audience becomes a TikTok custom audience keyed on the event name you chose — discovered audiences included.

02

Lookalikes from converters

Seed the lookalike with the people who bought, booked or signed up on your site, not everyone who arrived from an ad.

03

Suppression audiences

The groups that convert far below average are pushed as an audience to exclude. Often the faster win: it saves spend immediately.

04

Matching on ttclid and _ttp

Ad platform matching is one switch on the TikTok card. It captures the click id and the cookie TikTok matches people by, so the audience is not limited to visitors with an email.

How it works

How it works

Connect TikTokSettings → Integrations → TikTok. Paste the access token from Events Manager and the pixel code. No reviewed app needed.
Switch on Ad platform matchingOne switch on the same card. Visitors carry ttclid and _ttp from their next page view; coverage grows as people return.
Send an audiencePush to ad platforms on a discovered audience with TikTok ticked, or add the Send Event action to any campaign and choose a TikTok event name. Add a value and currency for value-based optimisation.
Build the audience in TikTokThe event appears in Events Manager within minutes of publishing. Create a custom audience from website activity on it, then a lookalike.

Explore related capabilities

Audience DiscoveryMeta Conversions APIBehavioral targetingAll integrationsSetup guide (docs)

FAQ

Common questions

Does Personyze upload a customer list to TikTok?
No. It sends events through the Events API and TikTok builds the audience. No Marketing API app review, no customer file leaving the account, nothing to remove later.
Do I need the TikTok pixel on my site?
No. Events go from Personyze’s servers. Ad platform matching captures the identifiers on pages with the Personyze tag.
Which event names should I use?
TikTok optimises for its own standard names, so choose the matching one in the TikTok event name field. Your own name still goes to every other destination.
How soon does an event arrive?
Within about a minute of a match on real-time campaigns — targeting, A/B tests, CRM lists and landing pages. Scheduled campaigns send on their own pass.

Find who converts. Let TikTok find more of them.

Connect TikTok in a minute, switch on matching, and push the first discovered audience. Or book a demo and see it on your own account.

Start Free →Or book a demo