Why it matters
Pardot scores the lead. Personyze acts on it.
Pardot knows who your prospects are — their score, grade, account, and every field your marketing team maintains. But that intelligence usually stays inside Pardot and email, while your website treats a hot, sales-ready prospect exactly like an anonymous first-timer.
Personyze connects to Salesforce Pardot with a dedicated API user key, then uses your prospect data to target and personalize the page in real time — turning Pardot prospect intelligence into on-site account-based marketing, with no replatforming.