Mixpanel integration

Personalization events, in Mixpanel

Every campaign a person matches, clicks or converts on can be a Mixpanel event — named by you, carrying value and currency — sent from Personyze’s servers over the track endpoint, with no SDK on the page.

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+Personyze

Send Event to Analytics · from Personyze’s servers

✓

Returned after 7+ days · viewed pricingcampaign matched · 12s ago

high_intent_return

✓

Cart abandoners · over $150campaign matched · 40s ago

cart_over_150

✓

Exit pop-up clickedcampaign clicked · 1m ago

exit_offer_click

✓

Reached the demo goalgoal · value 250.00 USD

demo_booked

Sent server-sideno SDK on the page · works with the visitor gone

→

Mixpanelproject token · region us / eu / in

The event name is the one you type. Value and currency ride along, so the tool can chart what a match was worth.

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Why it matters

Personalization is a variable. Put it in the analysis.

Mixpanel knows what users do; it does not know which experience Personyze showed them. Sending the match as an event closes that gap: a cohort of people who saw the offer, a funnel that starts at a matched audience, retention by campaign.

The events go server-side, so they arrive whether or not Mixpanel’s script loaded on the page, and whether or not the visitor is still on the site — scheduled email campaigns included.

What you can do

What Mixpanel + Personyze unlocks

Cohorts by campaign

The people who matched an audience or clicked an action become a Mixpanel cohort, ready for retention and behavioural comparison.

Funnels that start at a match

Chart what happens after the personalization: from matched, to clicked, to the goal your campaign was aimed at.

Value on the event

A match can carry a value and currency — a number or any visitor column — so revenue-weighted reports work out of the box.

Server-side, no SDK

Sent from Personyze’s servers with your project token over the track endpoint. Nothing to add to the page.

How it works

Connect MixpanelSettings → Integrations → Mixpanel. Paste the project token from Mixpanel → Settings → Project Settings. Set the region to eu or in if the project is not in the US.

Add the event sender to a campaignAdd Send Event to Analytics (Automation) to any campaign and tick Mixpanel. It works on scheduled campaigns and on real-time ones.

Name the eventThe event name you type is the one Mixpanel receives. Add a value and currency if the match is worth something.

AnalyseBuild a cohort, a funnel or a retention report on the event in Mixpanel like any other.

FAQ

Common questions

Do I need the Mixpanel SDK on my site?

No. Events are sent from Personyze’s servers with your project token, so they arrive when a script blocker stops the SDK, or when the campaign was an email sent while the visitor was not on the site.

Nothing is arriving and there is no error. Why?

Almost always the project is in the EU or India and the region is left blank. A token from an EU project sent to the US host returns success and stores nothing. Set the region on the Mixpanel card.

Which campaigns can send?

Email & SMS Personalization and Cart Abandonment Emails on their scheduled pass, and Targeting and Personalization, A/B Testing, CRM / User-List Targeting and Landing Page campaigns within about a minute of a match.

Is anything read back from Mixpanel?

No. The integration is outbound only.

See what personalization did, in Mixpanel.

Paste one project token, tick Mixpanel on a campaign, and the first events arrive within the minute. Or book a demo.