Mixpanel integration

Personalization events in Mixpanel, Mixpanel cohorts in Personyze

Name: Mixpanel cohorts as audiences: personalize for a cohort
Uploaded: 2026-09-26
Duration: 1 min 49 s
Description: Set up in the panel — a cohort synced from Mixpanel, the audience list it becomes, and a home-page headline rewritten for the customers in it. Then do it with your own cohorts.

Every campaign a person matches, clicks or converts on can be a Mixpanel event — named by you, carrying value and currency — sent from Personyze’s servers over the track endpoint, with no SDK on the page — and your Mixpanel cohorts come back as audiences any campaign can target.

Start Free →Or book a demo

+Personyze

Send Event to Analytics · from Personyze’s servers

✓

Returned after 7+ days · viewed pricingcampaign matched · 12s ago

high_intent_return

✓

Cart abandoners · over $150campaign matched · 40s ago

cart_over_150

✓

Exit pop-up clickedcampaign clicked · 1m ago

exit_offer_click

✓

Reached the demo goalgoal · value 250.00 USD

demo_booked

Sent server-sideno SDK on the page · works with the visitor gone

→

Mixpanelproject token · region us / eu / in

The event name is the one you type. Value and currency ride along, so the tool can chart what a match was worth.

Trusted by teams at

Why it matters

Personalization is a variable. Put it in the analysis.

Mixpanel knows what users do; it does not know which experience Personyze showed them. Sending the match as an event closes that gap: a cohort of people who saw the offer, a funnel that starts at a matched audience, retention by campaign.

The events go server-side, so they arrive whether or not Mixpanel’s script loaded on the page, and whether or not the visitor is still on the site — scheduled email campaigns included.

What you can do

What Mixpanel + Personyze unlocks

Cohorts by campaign

The people who matched an audience or clicked an action become a Mixpanel cohort, ready for retention and behavioural comparison.

Funnels that start at a match

Chart what happens after the personalization: from matched, to clicked, to the goal your campaign was aimed at.

Value on the event

A match can carry a value and currency — a number or any visitor column — so revenue-weighted reports work out of the box.

Server-side, no SDK

Sent from Personyze’s servers with your project token over the track endpoint. Nothing to add to the page.

The other direction

Your Mixpanel cohorts, as Personyze audiences

Personyze works both ways with Mixpanel: campaign events go into your product analytics, and your Mixpanel cohorts come back as Personyze audiences. Build a cohort such as “trial users who never invited a teammate”, sync it, and show those people a different homepage, onboarding banner or offer. Membership stays in step automatically — when people join or leave the cohort, they join or leave the audience list, and the website sees it on their next page.

Take the webhook URL and a keyIn Personyze, open Settings → Integrations → Mixpanel, take the webhook URL and generate a Personyze API key.

Add a Webhook destination in MixpanelEnter the URL, and enter your Personyze API key as the username. Leave the password empty.

Sync a cohortIt arrives as the audience list “Mixpanel: <cohort name>”. Mixpanel sends the whole cohort first, then the people who joined or left, about every 30 minutes.

People are matched by email, or by the user ID your site sends to Personyze when people sign in (Mixpanel’s distinct_id). Someone Personyze has not seen yet is added too, and recognised the first time they sign in. Cohort syncs are a paid Mixpanel feature.

Watch it done · 1:49

A Mixpanel cohort, and the page changes

Set up in the panel — a cohort synced from Mixpanel, the audience list it becomes, and a home-page headline rewritten for the customers in it. Then do it with your own cohorts.

Start personalizing Book a demo

How it works

Connect MixpanelSettings → Integrations → Mixpanel. Enter the project token from Mixpanel → Settings → Project Settings. Set the region to eu or in if the project is not in the US.

Add the event sender to a campaignAdd Send Event to Analytics (Automation) to any campaign and tick Mixpanel. It works on scheduled campaigns and on real-time ones.

Name the eventThe event name you type is the one Mixpanel receives. Add a value and currency if the match is worth something.

AnalyseBuild a cohort, a funnel or a retention report on the event in Mixpanel like any other.

FAQ

Common questions

Do I need the Mixpanel SDK on my site?

No. Events are sent from Personyze’s servers with your project token, so they arrive when a script blocker stops the SDK, or when the campaign was an email sent while the visitor was not on the site.

Nothing is arriving and there is no error. Why?

Almost always the project is in the EU or India and the region is left blank. A token from an EU project sent to the US host returns success and stores nothing. Set the region on the Mixpanel card.

Which campaigns can send?

Email & SMS Personalization and Cart Abandonment Emails on their scheduled pass, and Targeting and Personalization, A/B Testing, CRM / User-List Targeting and Landing Page campaigns within about a minute of a match.

Is anything read back from Mixpanel?

Yes — cohorts. Sync a Mixpanel cohort to Personyze’s webhook and it becomes an audience list named “Mixpanel: <cohort name>”, kept in step about every 30 minutes, and targetable in any campaign.

Which Mixpanel plan do I need for cohorts?

A paid one — cohort syncs are a paid Mixpanel feature. Sending events to Mixpanel works on any plan.

See what personalization did, in Mixpanel.

Enter one project token, tick Mixpanel on a campaign, and the first events arrive within the minute. Or book a demo.