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Visitors tap Chat with us and WhatsApp opens to your number, with a message that already names the page they were on. It is a Personyze campaign, so you decide who sees the button and when — by opening hours, country, device and page.
Put it in a corner or next to Add to Cart, add a Call us button, and A/B test it like anything else — for a store, a travel site, a clinic or a sales team.
“WhatsApp button for website” usually means a free plugin that puts the same green button on every page, for every visitor, all night. The messages come anyway — and wait in your phone until somebody opens the shop.
At 3amThe button invites a question nobody is awake to answer.
From everywhereVisitors from countries you cannot ship to, sell to or treat.
On every pageThe careers page, the blog, the returns policy — the same green button.
A bare “Hi”And no clue which product or page they were looking at.
One day of messagesA button for everyoneA Personyze campaign
Open 09:00–18:0000:0006:0012:0018:0024:00
03:12Do you ship to Brazil?Brazil · phoneWaits until 09:00No button: closed, and outside your countries
08:41Is the parka true to size?UK · phoneWaits 19 minutesNo button until 09:00
11:05Can I still change my order?UK · computerAnsweredAnswered
13:30Are you hiring in Leeds?UK · careers pageSent to the sales chatNo button on the careers page
14:20Do you have it in navy?Ireland · phoneAnsweredAnswered
22:50Any discount codes?UK · phoneWaits until 09:00No button: closed
4 of 6 wait for a reply, or reach the wrong teamEvery chat that starts, someone can answerIllustration
How it works
One tap, and the question is already written.
The button opens WhatsApp’s own click-to-chat link to your number, with a message that already says which page they were on. They send it as it is or change it first, and the conversation carries on in your WhatsApp — like any other chat.
Waypoint & Co.Alpine Parka$189Add to Cart
Chat with us
1
They tap Chat with usIn a corner of the window, or next to Add to Cart.
W&Waypoint & Co.+44 20 7946 0958
Today
Hi! I have a question about Alpine Parka | Waypoint & Co.
2
WhatsApp opens, the message typedThe app on a phone, WhatsApp Web on a computer — on your number, ready to send or change.
MMayanew chat
Hi! I have a question about Alpine Parka | Waypoint & Co.14:21Hi Maya! It runs true to size — M if you like a layer underneath.14:23
Message
3
It lands in your WhatsAppYour WhatsApp or WhatsApp Business app, as any chat does. Personyze never sees the conversation.
Nothing to connect. No API, no account, no approval to wait for.
Your number, any format. Spaces, dashes, brackets and a leading 00 are tidied up.
Counted. Every click on the button shows on the campaign’s report.
Where it shows
In a corner, or right next to Add to Cart.
The button goes wherever you place it, like any Personyze design: a small popup in a corner of the window, or a spot in the page beside the button people are already looking at.
waypoint.co/products/alpine-parka
Waypoint & Co.
Alpine Parka$189SMLXLAdd to CartCall usChat with us
Chat with usBottom left: the AI Chat’s button sits bottom rightPlaced under Add to Cart
A popup in a cornerSmall, with no backdrop, out of the way of the page. Bottom left when the AI Chat is on.
A spot in the pageBeside Add to Cart, under a price, in a help box — where the question comes up.
One popup per cornerA corner popup waits while another popup holds that corner.
Phones or computersChoose with the audience’s Device rule, so a corner never holds an empty popup.
Who sees it, and when
The difference: it’s a campaign.
Who sees the button, and when, is the campaign’s audience — the same targeting as every Personyze campaign. Show it only while you are open, only in the countries you serve on WhatsApp, only on phones, or only on the pages where people decide.
Who sees it
Date and TimeMon–Sat · 09:00–18:00 · GMT+01:00
Countries/CitiesUnited Kingdom, Ireland
Device TypePhone, tablet
Pages VisitedOn this page: product pages, delivery & returns
All four must match
Visitors today
MKTue 14:20 · UK · phone/products/alpine-parkaShown
JOTue 19:45 · UK · phone/products/sherpa-bomberClosed at 18:00
LRWed 10:10 · Brazil · phone/products/alpine-parkaOutside your countries
SDWed 11:30 · Ireland · computer/products/trail-runnerPhones and tablets only
ANThu 09:15 · UK · tablet/delivery-returnsShown
PBThu 12:05 · UK · phone/careersNot one of its pages
Closed for the night? Let the AI Chat Agent answer.Give the hours you are closed to the AI Chat Agent — a second campaign that answers from your own pages. The AI chat agent playbook shows how to set it up.
The Date and Time rule reads when the visit started, in your time zone or the visitor’s local time — end it a little before you close if late visitors should not get the button.
Message it starts withHi! I have a question about {page}
waypoint.co/products/alpine-parkaAlpine Parka | Waypoint & Co.Hi! I have a question about Alpine Parka | Waypoint & Co.
halcyon.travel/trips/lisbon-4-nightsLisbon, 4 nights | Halcyon TravelHi! I have a question about Lisbon, 4 nights | Halcyon Travel
ledgerline.com/pricingPricing | LedgerlineHi! I have a question about Pricing | Ledgerline
Visitors from Spain¡Hola! Tengo una pregunta sobre {page}
The message
It opens the conversation with the page they were on.
The message starts as “Hi! I have a question about {page}”, and {page} becomes the title of the page when they tap. A question from the Alpine Parka arrives already saying so — you know what they mean before you reply, and they type less.
{page} is the pageIts title at the moment they tap — or its address, when it has no title.
Write your ownAny words you like. Visitor variables work, so the message can carry what you know about them.
One per audienceGive each audience its own wording — Spanish for visitors from Spain, a sales line for the pricing page.
The button
Your words, your colours, a Call us if you want one.
It is a ready-made element of the Canvas builder — Add element, then WhatsApp chat button — so it can stand alone as a small corner button, or sit inside a bigger design with your hours or a size guide.
Ready as it comesWhatsApp’s darker green, so the white words stay readable, the WhatsApp icon and “Chat with us”.
Yours to changeThe words, the colours and the alignment — or no words at all, for a round icon-only button.
Call us, if you want itTick “Also offer a phone call” and a white Call us button above it dials the same number.
WhatsApp chat button
WhatsApp number+44 20 7946 0958
Message it starts withHi! I have a question about {page}
Button wordsChat with us
Also offer a phone call
Call button wordsCall us
Background#008069
Text color#FFFFFF
Preview
Chat with usReady as it comes
Call usChat with usWith a Call us above it
Ask a stylistYour own words
Chat with salesYour colours
Just the icon
A/B test · goal: purchasesPurchases per 100 visitorsClicks on the button
Next to Add to CartChat with us, in the page4.65.2%
Corner, bottom leftChat with us, a corner popup4.33.9%
ControlThe page without the button3.8–
In the page leads, against the controlIllustration
Measure it
Does the button earn its place? Test it.
A free plugin shows a button and hopes. Here the button is measured like any campaign: test the corner against the page, two messages against each other, or the button against no button at all — and keep what sells.
Every click countedEach click on the button is the campaign’s click, on the same report as its views.
A click can be a goal“When clicked, report” a conversion goal, so a chat started counts toward what you measure.
Against no buttonPut the button in a test version with a share of the traffic; the visitors left over are your control.
Examples
Not only for stores.
Anywhere a short conversation books the visit or closes the sale — with its own words, its own hours and its own pages.
Online storeChat with us
Questions before the cartProduct pagesMon–Sat 09:00–18:00PhonesThe messageHi! I have a question about Alpine Parka | Waypoint & Co.
TravelChat with a travel expert
A trip is a conversationTrip pagesCountries you sell inEvery day 08:00–22:00The messageHi! I have a question about Lisbon, 4 nights | Halcyon Travel
ClinicCall usMessage the front desk
The front desk, one tap awayTreatment pagesUnited KingdomMon–Fri 08:00–19:00The messageHi! I have a question about Skin consultation | Northfield Clinic
Real estateAsk about this home
Viewings, booked by chatListing pagesReturning visitorsMon–Sat 09:00–20:00The messageHi! I have a question about 3-bed house, Elm Road | Harbour Homes
Local servicesCall usGet a quote on WhatsApp
Quotes from your service areaYour citiesPhonesMon–Fri 07:00–19:00The messageHi! I have a question about Boiler repair | Brightline Plumbing
B2BChat with sales
A demo, without the formPricing, Book a demoUnited States, CanadaMon–Fri 09:00–17:00The messageHi! I have a question about Pricing | Ledgerline
FAQ
Direct answers. No fluff.
The questions that come up before adding a WhatsApp chat button. Send anything else our way and we’ll answer fast.
WhatsApp is a trademark of Meta Platforms, Inc. Personyze is not affiliated with WhatsApp or Meta.
How do I add a WhatsApp chat button to my website with Personyze?
In a Canvas design, choose Add element, then WhatsApp chat button (searching “whatsapp” finds it). Type your number with the country code, keep or change the message and the words, then place the design as a popup in a corner or in a spot on the page, and choose who sees it on the campaign’s Target step.
Do I need the WhatsApp Business API or an approved account?
No. The button opens WhatsApp’s own click-to-chat link to your number, so there is nothing to connect and no approval to wait for. Use the number your WhatsApp or WhatsApp Business app already uses, in international format, with the country code.
Can I show the button only during opening hours?
Yes. Add a Date and Time rule to the campaign’s audience: days of the week, a time of day, and your time zone or the visitor’s local time. The rule reads when the visit started, so end it a little before you close if late visitors should not get the button. Outside those hours it is not shown — and the AI Chat Agent can take those hours instead.
Can I show it only in some countries, on phones, or on certain pages?
Yes — with the same rules as any Personyze campaign: Countries/Cities, Device Type and the pages it may appear on, combined with any other rule, such as traffic source, new or returning visitors, cart value or your CRM data. See behavioral targeting for all of them.
What does the pre-filled message say?
“Hi! I have a question about {page}”, where {page} becomes the title of the page the visitor is on when they tap (its address, when it has no title). You can change it to anything; visitor variables work, and each audience can have its own wording. The visitor can edit it before sending.
Can visitors call instead of chatting?
Yes. Tick Also offer a phone call and a second, white Call us button appears above the chat button. It dials the same number; you can rename either button.
Does Personyze see the WhatsApp conversations?
No. The button is a link to WhatsApp: the conversation happens between the visitor and your WhatsApp. Personyze counts the click on the button, like any campaign click, and can report it as a conversion goal.
Will it clash with the AI Chat or my other pop-ups?
The AI Chat’s button sits bottom right, so put this one bottom left. A corner shows one popup at a time: a corner popup waits while another popup holds that corner. Or place the button in the page instead, next to Add to Cart.
Chat with us
Open for chat, when you’re open.
Add the WhatsApp chat button to any Canvas design, choose where it shows and who sees it, and let the report tell you whether it earns its place.