Salesforce Pardot Integration

Personalize your site with Salesforce Pardot data

Bring your Pardot (Marketing Cloud Account Engagement) prospect and account data into Personyze, and use it to target and personalize your website for each known visitor in real time.

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Why it matters

Pardot scores the lead. Personyze acts on it.

Pardot knows who your prospects are — their score, grade, account, and every field your marketing team maintains. But that intelligence usually stays inside Pardot and email, while your website treats a hot, sales-ready prospect exactly like an anonymous first-timer.

Personyze connects to Salesforce Pardot with a dedicated API user key, then uses your prospect data to target and personalize the page in real time — turning Pardot prospect intelligence into on-site account-based marketing, with no replatforming.

What you can do

What Salesforce Pardot + Personyze unlocks

Target on Pardot prospect data

Use prospect fields, score, grade, and account information from Pardot as targeting conditions — combined with live on-site behavior.

On-site ABM

Tailor pages, offers, and CTAs to specific accounts and roles flowing in from Pardot — bringing account-based marketing onto your website, not just into email.

Secure, scoped connection

Connect with a dedicated Pardot admin user (non-SSO) or a limited integration user with view access to prospects, accounts, and opportunities — your choice.

No-code personalization

Once connected, build audiences and rules on Pardot data and print prospect variables into content — all in Personyze's visual editor.

How it works

Create a connection user in PardotIn Pardot Settings → User Management → Users, create an Admin user not tied to Salesforce SSO — or a limited integration user with View prospects, accounts, and opportunities.

Get the API User KeyIn Pardot → Admin → User Management → Users, open that user and copy the API User Key.

Connect in PersonyzeGo to Personyze Settings → Integrations and click Connect to Pardot, then enter the connection details.

Target & personalizeBuild audiences and rules on Pardot prospect data, then launch and A/B test your campaigns.

FAQ

Common questions

How does Personyze connect to Pardot?

Create a dedicated Pardot Admin user that isn't configured for Salesforce SSO (or a limited integration user with view access to prospects, accounts, and opportunities), get its API User Key, then click Connect to Pardot in Personyze Settings → Integrations.

Do I have to use an admin account?

No. You can create a special integration user instead — it needs view access to opportunities, prospects, and prospect accounts.

Where do I find the Pardot API User Key?

In Pardot → Admin → User Management → Users, open the user you'll use for the connection; the API User Key is listed on the user record.

What can I personalize with Pardot data?

Anything on the page — headlines, banners, offers, recommendations, and CTAs — targeted by prospect fields, score, grade, and account for on-site ABM.

Bring Pardot data onto your site

Book a 30-minute demo to see Pardot-powered, account-based personalization on your own site — or start free and connect today.