Personyze
On your site
Website PersonalizationContent, offers and layout shaped to each visitor — one profile across every page and every session.Recommendation EngineWhat each visitor wants next, ranked by the algorithm you pick or one you write.A/B TestingA winner per audience, promoted mid-campaign rather than after it.Dynamic Landing PagesThe whole page recomposed per visitor — headline, imagery and offer from the ad they clicked and their own interests. On pages you already run.AI Search & Chat AgentAnswers from your own pages and catalogue, and a search box that replies in a sentence.Banners & Pop-UpsRight message, right moment, right page — without a developer.Social ProofLive scarcity, ratings and what other people just did.
Off your site
Email PersonalizationContent and recommendations picked per reader at open time — sent from Personyze or pasted as one block into your ESP.Push, SMS & WhatsAppFired by what they just did rather than by a schedule.Hosted Landing PagesThe same per-visitor page, served by us — your domain or ours, no site to deploy to.
Know who they are
Behavioral TargetingSegments that update themselves from what people actually do.Audience DiscoveryPlain-language audiences found in your own data — visitors who convert several times more often than average, targetable in a click.ABM MarketingThe company behind an anonymous visit, joined to your CRM.Website AnalyticsSessions, bounce and revenue — then click a row and there is a person.
Build & connect
MCP ServerRun your account from Claude, ChatGPT or any MCP client.IntegrationsHubSpot, Salesforce, Twilio Segment, Tealium, GTM and the REST API.APIs, SDKs & AutomationOne REST endpoint over every object, server and mobile SDKs, rules and reports that run on their own.
PricingVideosProduct TourShort narrated videos of the real platform, one feature at a time.
Personyze vs. RichRelevance

The Agile & Universal
Alternative to RichRelevance

RichRelevance is built for retail giants. Personyze is built for Marketing Agility. Get the same powerful AI product recommendations and personalization, but in a flexible platform that works for any industry.

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Move Beyond the "Black Box"

RichRelevance is a heavyweight solution known for its powerful "black box" algorithms, designed primarily for enterprise retailers. However, for many growth teams, this complexity becomes a barrier. It limits transparency and makes it difficult to run simple campaigns without engineering support.

Personyze offers Transparency and Control. We give you the same heavy-hitting AI Product Recommendations (Bought Together, Trending, Personal Interest), but we put the controls in your hands. You can easily tweak algorithms, mix in content recommendations (blogs/videos), and deploy them via our visual editor. It's not just for retail; it's a universal Website Personalization engine for B2B, Media, and Commerce alike.

"RichRelevance required a dedicated team to manage. Personyze empowered our marketing team to launch new recommendation strategies in minutes, not months."

Commercial & Workflow Comparison

See why agile teams switch to Personyze.

Metric Personyze RichRelevance
Scope Universal Platform Retail + B2B + Content + Lead Gen. Retail Centric Merchandising focus limits flexibility.
Pricing Model Transparent & Flat Pay for traffic, not a % of revenue. Enterprise / GMV High annual contracts & potential revenue share.
Agility High Self-service visual editor. Low Heavy implementation & dependency.

Technical Capabilities

Enterprise-grade features without the black box.

Feature Personyze Capabilities RichRelevance Note
AI Recommendations Flexible Engine Mix Products, Content & Banners in one widget. Strong, but rigid merchandising logic.
Targeting Depth 70+ Attributes Weather, CRM, Behavior, Firmographics. Excellent, but complex to configure.
Content Personalization Visual Editor Swap Homepage Heros, Text, and Images. Focus is mostly on recommendation widgets.
Testing Full A/B/n Suite Integrated directly into personalization rules. Testing logic can be cumbersome.

Frequently Asked Questions

Can I ingest my product feed easily?

Yes. Just like RichRelevance, we ingest product catalogs via Google Merchant Feeds, CSV, or API. This allows our AI to immediately understand your inventory, pricing, and stock status to serve relevant recommendations.

Does Personyze support "Open-Time" email recommendations?

Yes. You can generate dynamic recommendation widgets that update in real-time when the user opens the email, ensuring offers are always in stock. This works with any ESP, not just specific partners.

Is migration complicated?

Not at all. Since Personyze is a layer on top of your site (installed via a single tag), you don't need to rip out your existing infrastructure. You can run Personyze alongside or instead of legacy tools with zero downtime.