Account-Based Marketing with Hubspot

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Account-Based Marketing with HubSpot Data in Personyze

Using Hubspot data for account-based marketing (ABM) personalization is one of the most effective B2B personalization strategies, particularly for companies working with high-value leads. Personyze allows you to leverage the data you already have in your HubSpot database to create highly tailored and targeted content throughout your site, and even to filter recommendations to make them specifically relevant to your leads’ industry, company size, stage in the funnel, and any other variables you may have in HubSpot. 

hubspot account based marketingEasy Integration with HubSpot for ABM Personalization
Integrating HubSpot data into your Personyze account is extremely simple, with our plug-and-play integration. Simply input your HubSpot API key (found in settings menu) into Personyze, and you’re ready to start creating a totally unique and optimized experience for each lead based on HubSpot variables. 

Create Any Lead Experience You Can Imagine for HubSpot ABM

Personyze is a truly comprehensive personalization toolkit, which means you can alter your website’s experience in just about any way you can imagine, without touching a single line of code based on any variable from HubSpot, such as:

  • Industry
  • Company size
  • Role in the company
  • Company revenue
  • Stage in the funnel
  • Last activity date

Based on HubSpot variables like these, you can perform various targeted content changes to your website, such as:

  • Create a different header on the home page
  • Recommend relevant case studies or testimonials
  • Adjust calls to action
  • Add banner promotional offers
  • Offer segmented lead forms
  • Recommend relevant blog posts
  • Run custom javascript


When it comes to ABM personalization with Hubspot Data,
if you can imagine it, Personyze can probably do it. 

Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.