Personalization for Content Sites
Personalization for content websites, when executed properly, can drive massive increases in engagement, time on site, and return visitors, all of which equates to revenue. In an age when every major news, video streaming, or other content website has high levels of personalization, implementing this strategy is essential for any competitor to keep up. It’s […]
Harnessing Marketing Psychology to Boost Conversion with Social Proof, Scarcity, and Urgency Messaging
As an ecommerce business, you want as many shoppers as possible to complete their checkout, and spend as much as possible in doing so, and social proof and urgency messaging are one of the most powerful ways to accomplish that. This is because these methods tap into your customer’s psychology. The primary reason people don’t […]
Saas Personalization
Personalization for SaaS (Software as a Service) websites is a unique challenge, and many companies aren’t sure where to start. Yet there are a few tried-and-true SaaS personalization strategies that are relatively easy to implement, and are practically guaranteed to yield increased conversion. While there’s almost always some variation based on the peculiarities of the […]
Using IP Intelligence to Unmask B2B Visitors for Account Targeting
In B2B personalization and targeting, one of the key strategies is to use IP intelligence or ABM data, to know critical information about leads on the website. This is especially relevant to things that can’t be otherwise known by first-party data alone, such as how they’ve interacted with your website, and if they haven’t filled […]
Add-Ons for Ecommerce Recommendation Widgets examples
Here are a few examples of the kinds of add-ons that you can use on your product recommendations with Personyze to cultivate engagement and increase conversion using social proof, scarcity messaging, and other add-ons. Social proof There are several types of social proof add-ons that can be used to spice up your recommendation widgets, and […]
Tealium Integration with Personyze
Tealium is a data management hub that allows companies to orchestrate their various customer management and marketing efforts in a data-centric way. If you’re using Tealium, you may be wondering how Personyze can integrate the data managed there, to optimize your cross-channel experience with personalization technology. Personyze has a simple, plug-and-play integration with Tealium, which […]
Easy Wins with Personalization for Ecommerce
In this post, we’ll be going over some simple use cases that are incredibly easy to implement, and practically guaranteed to lead to a swift lift in revenue. This is especially true for websites with little-to-no personalization currently active. Product recommendations across your entire site for maximum conversion Homepage General recommended for you — This […]
Google Tag Manager Integration
Website Personalization with No IT One of the greatest challenges to implementing personalization is often the technical integration required. Even to seasoned digital marketers, embarking on the personalization journey can seem like a daunting task, and all the more so when the initial task of setup involves precious hours of their IT department’s time for […]
Personalization Powered by Segment
Segment is one of the most popular and powerful data management systems on the market, and now integration between Segment and Personyze makes it easier than ever to enhance your cross-channel personalization with Segment, for rich user data from a variety of sources. Simplifying Analytics andData Deployment Segment Customer Data Platform acts as a hub that […]
Popup Plugin for WordPress
Popup Plugin for WordPress Websites Good targeted popups for WordPress sites can be hard, especially with the limitations that exist with WordPress site templates and most plugins. With Personyze, it’s easy to implement virtually any kind of popup you could think of, simply by adding our WordPress plugin to your online store. After a few […]