“Set It and Forget It” A/B Testing: Personyze’s Smart Auto-Close Feature

For digital marketers and website managers, A/B testing isn’t just a luxury—it’s a necessity. It’s the backbone that ensures users get the most optimized experience tailored to their needs. While Personyze’s point-and-click interface has always been a hallmark of its user-friendliness, the platform has now introduced a feature that further streamlines this testing process: automatic […]

Switching to Personyze as an Alternative to Google Optimize

a/b testing personalization

Find out what to expect if you seize the opportunity of switching to an alternative to Google Optimize to expand your capabilities with Personyze as an A/B testing tool. If you’ve chosen to switch to Personyze as your alternative to Google Optimize, get ready to unlock a world of enhanced A/B testing and personalization capabilities. […]

Personalization for Content and News Websites: The Secret to Engagement

Running a content website today is more competitive than ever, with the web flooded with news and content of every kind. If you don’t catch each audience member’s eye with the most appealing, relevant, and engaging content for them, then they are likely to spend their valuable time elsewhere, on another site that does. But […]

Cookieless Personalization

Cookieless World a Pain for Online Marketers? It’s No Problem with Personyze! There’s a lot of buzz these days in online marketing circles about the increased crackdown on cookies by big tech and government regulation, and all the difficulties this could cause for online marketing. But will personalization be disrupted in a cookieless world? The […]

Product Recommendations for WooCommerce

Product Recommendations for WooCommerce Just Got Easier, with Personyze WordPress Plugin Adding Personyze product recommendations for WooCommerce to your WordPress ecommerce store just got even easier than it already was, with the expansion of our WordPress plugin. Now, not only does the plugin allow you to quickly and easily add the Personyze tag to your […]

Personalization for WordPress

Use Shortcode Blocks for Easy WordPress Personalization Personyze’s integration for WordPress personalization just got an upgrade, making it easier than ever to personalize content on WordPress, using shortcode blocks. While previously, our WordPress plugin allowed you to quickly and easily deploy the Personyze tracking code that activates Personyze on any WordPress site, we now have […]

Whats Under the Personalization Hood?

Product Recommendation Engine

Components of a Product Recommendation Engine Recommendations are a highly effective way of increasing just about every metric of website performance, from engagement to cart value at checkout, but what’s actually going on under the hood of a product recomendation engine? If you’re thinking about implementing product recommendations on your ecommerce store, it can be […]

Personalization for Travel Sites

targeted content

Travel website personalization is well worth the effort. Planning for travel can be stressful for customers, so when they have a smooth, personalized experience with a travel brand, they remember it, and they return to that same brand for their next vacation.  Here are a few easy wins for travel websites looking to incorporate personalization […]

Personalization for Fashion Websites 

Fashion website personalization is a key component of success in the online clothing and apparel space. As with any other online shopping experience, customers increasingly expect it to be tailored by algorithms to their interests because of their experiences with highly personalized major players in the space.  Personalizing a fashion website can make use of […]

Behavioral targeting for E-commerce

Targeting for ecommerce personalization can be a powerful tool, allowing you to show the right messaging and offers to the right customer at the right time, for a highly optimized and tailored online shopping experience. Different customer segments have different needs and desires, and with ecommerce targeting, you can address them all, without cluttering up […]