Personalization Engine Features
Personyze personalization engine combines artificial intelligence and powerful targeting to provide each visitor with a personalized, tailored experience that will keep them engaged, converting, and returning for more. This page will give you a summary of our personalization engine from top to bottom.
An All-in-One Personalization Engine
Craft and tailor personalized content at every touchpoint, from landing page to email drip
Email Personalization
Personalized, and targeted emails with dynamic content and AI based recommendations.
Not a number
Broadcast from our own system with automated workflows, and/or integrate with your third-party email provider. Every email is an opportunity to engage or sell.
Account Based Marketing
Tailor the site experience to individual high-value client accounts based on criteria like their industry, role in company, stage in your funnel.
Where matters
Show personalized content, promotions, messaging, and emails based on account data utilizing reverse IP technology and CRM integration.
Content and Product Recommendations
Recommendation engine with algorithm for different industries, and customized display widgets for site, emails and apps.
Site AI
Utilize each visitor’s individual interests, transaction history, and demographics, as well as machine learning that harnesses crowd wisdom extracted from similar visitors to generate highly personalized recommendations.
Smart Promotions
Display promotional popups or embedded banners using our powerful targeting engine, so that your visitors only see offers or messages that are relevant.
Start Marketing
Detailed settings allow you to show smart content based on specific triggers like exit intent, and to limit how often it's seen to avoid annoying visitors.
Dynamic Landing Pages
Create dynamic landing pages which adapt to each visitor in real-time, using a comprehensive visitor profile from multiple data sources.
One and done
Create multiple versions of a single landing page for different roles, industries, referral campaign, location and more
Open-Time Email Recommendations
Add email recommendations to your existing email campaigns without coding or IT integration.
Hands off conversions
In every email you send to your customers, from shipping confirmation to invoice, when they open the email you can show the products that they are most likely to buy, the accessories they want to have.
A/B testing
A/B testing for landing pages, personalized content, promotions, recommendations, and emails. Tweak it until you find what drives the highest conversion.
Test your guess
Test within targeted groups of visitors based on a comprehensive visitor profile, including CRM data, cart value, referral, pages visited, weather, geo-targeting, and more
Behavioral Targeting
Deliver targeted content based on virtually any conceivable user behavior from long-term browsing habits to a single mouse-hover.
Static no more
Make your calls to action, and design unique to the end user's role, identity, or interest.
Social Proof
Boost confidence with various social proof widgets to encourage visitors to engage or buy, by showing that others like them did.
Boost Confidence
Get an edge on your conversion, and alleviate your end users' choice anxiety, making for a better and simpler site experience.
Push Notifications
Send personalized promotions and recommendations straight to customers' devices with perfect timing to keep them engaged and coming back for more.
Not just updates
Remind customers of items to refill, let them know about new content from their favorite author, or get them back to the site to complete their checkout with personalized push notifications.
Dynamic Landing Pages
Create dynamic landing pages which adapt to each visitor in real time, using a comprehensive visitor profile from multiple data sources.
One and done
Create multiple versions of a single landing page for different roles, industries, referral campaigns, locations, and more.
A/B Testing
A/B testing for landing pages, personalized content, promotions, recommendations, and emails. Tweak it until you find what drives the highest conversion.
Test your guess
Test within targeted groups of visitors based on a comprehensive visitor profile, including CRM data, cart value, referral, pages visited, weather, geo-targeting, and more.
Social Proof
Boost confidence with various social proof widgets to encourage visitors to engage or buy, by showing that others like them did.
Boost Confidence
Get an edge on your conversion, and alleviate your end users' choice anxiety, making for a better and simpler site experience.
Smart Promotions
Display promotional popups or embedded banners using our powerful targeting engine, so that your visitors only see offers or messages that are relevant.
Start Marketing
Detailed settings allow you to show smart content based on specific triggers like exit intent, and to limit how often it's seen to avoid annoying visitors.
Website Personalization
Use a combination of targeting and recommendation algorithms to deliver each visitor a personal cross-channel experience.
Expand your scope
Personalization can be extended to virtually any digital asset or channel, from third-party emails to mobile apps.
Exit Intent Popups
Take advantage of this critical moment, show just before they exit a personalized message that speaks directly to their specific needs with a value proposition they can’t refuse.
Last chance to convert
Trigger exit popups with content or product recommendations, auto-store locator map, personalized call to action, opt-in forms with dynamic selection, and many more.
Content and Product Recommendations
Recommendation engine with algorithms for different pages, and customized display widgets for site, email, and apps.
Site AI
Utilize each visitor’s individual interests, transaction history, and demographics, as well as machine learning that harnesses crowd wisdom extracted from similar visitors to generate highly personalized recommendations.
Email Personalization
Send automated, personalized, and targeted emails with dynamic content and AI based recommendations.
Not a number
Broadcast from our own system with automated workflows, and/or integrate with your third-party email provider. Every email is an opportunity to engage or sell.
Behavioral Targeting
Make your homepage banner, calls to action, and design unique to the end user's unique characteristics.
Static no more
Targeting allows you to create different versions of your site for each industry and each user.
Account Based Marketing
Tailor the site experience to individual high-value client accounts based on criteria like their industry, role in the company, or stage in your funnel.
Who matters
Show personalized content, promotions, messaging, and emails based on account data utilizing reverse IP technology and CRM integration.
Open-Time Email Recommendations
Add email recommendations to your existing email campaigns without coding or IT integration.
Hands off conversions
In every email you send to your customers, from shipping confirmation to invoice, when they open the email you can show the products that they are most likely to buy, the accessories they want to have.
Personalization Engine Targeting Rules
Show segmented content to your visitors using 70+ visitor data characteristics.
By default, Personyze is automatically tracking 70+ user attributes from the user’s session for behavioral targeting, these include virtually any trackable behavior, location which is derived from IP, weather at that location, and other details like URL variables and cookies.
Current session or cart data
Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data.
Referral or Traffic sources
Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.
Most popular interests
Show targeted content based on the visitor’s most visited pages, as well as their ranked interests from product/content interactions.
Geo location and zip code
Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation.
Companies & organizations
Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific company.
Here you’ll find a list of the 70+ visitor attributes that are available for targeting. An essential element of any personalization engine.
Behavioral targeting rules and logic can be as simple or as complex as you want them to be. Create incredibly simple campaigns such as showing content only to new visitors, or only to those who have displayed complex combinations of behaviors and attributes. You can also set conflicting campaigns to have a hierarchy and mutual exclusivity.
Personyze is extremely flexible in how it can integrate user data for targeting, so that virtually any CRM or external database can be integrated. This allows you to expand your targeting capabilities to any data variables you might have, such as the visitor’s role in their company, industry, account type, budget, or anything you have.
Turnkey integration with CRM and CDP providers like HubSpot, Zoho, Segment, allow you utilize any custom data point you can imagine for behavioral targeting, including industry, company name, position in funnel, account type, etc.
Turnkey integration with third-party ABM data providers Leadfeeder, Albacross and Clearbit allow you to gain access to valuable B2B data for targeting based on IP intelligence, such as the visitor’s company association, industry, revenue, company name, etc.
Recommendation Engine Algorithms
Personyze recommendations engine utilize a wide variety of algorithms to show visitors what they’re most likely to be interested in reading or buying, by combining crowd data with tracked individual visitor interests, as well as other user data such as demographic and location.
Here you’ll find a list of our most popular algorithms for content and products across website and emails.
Product recommendation algorithms are specifically designed for various pages and scenarios, with a variety of algorithms for the homepage, product pages, cart page, and more.
Recommended for you
This machine learning-based algorithm uses the totality of user data to find patterns in how users of various types interacted with all of the items in your catalog.
Frequently bought together:
Recommend cross-sale items that were bought together often with the product they’re currently viewing, have in their cart, or have recently purchased.
Show those who viewed this also viewed/bought:
Suggesting the right alternatives, based on similarity or crowd data, will increase the number of products viewed and time spent in a convenient shopping flow.
Those who bought from this category also bought:
Recommend items frequently bought from other categories by customers who bought from the category they are viewing or just purchased from.
New in stock
Help customers stay up-to-date on items that are new on your shelves, with the option to fine-tune for items added to the site in the last 7 days, before the last visitor, or based on visitor’s interests.
View it again/buy it again
Show the items they recently viewed or bought, so they can pick up where they left off, or items they bought in the past so they can easily resupply.
Further fine-tune the recommendation with filters:
- Discount = greater or less than X%
- Product feed attributes, such as interest, color, brand, or price.
- If they are within X miles of distribution centers’ location, offer free shipping
- Visitor’s gender, age, client type, industry, etc.
- Show that there are less than X units in stock
ontent recommendation engine algorithms are specifically designed for various pages and scenarios, with a variety of algorithms for the homepage, article pages, search page, and more.
Those who read this also read this
Shows visitors on a content page what other posts have been most popular among other visitors who read the current post.
Most popular/commented from this category or Topic
Shows the visitor the most viewed, commented, favorited etc. content from the same category or topic as the content currently being viewed.
Inspired by you recent reading
This recommendation will show a list of most popular content based on those categories most recently read by the visitor.
Trending now content
This recommendation will show the content that is most popular recently.
Demographic or CRM
When you have demographic information on visitors, such as gender or age, you can show items that were popular among their similar demographic. Demographic/CRM variables can be any custom variable you have on your visitors.
Those Who Read This Bought These Products
This recommendation is good for guide and info pages, and shows products frequently bought by visitors who read the same content currently being read.
Most Popular Content from Visitor’s Favorite Author/Topic
This will show the visitor the most viewed/commented/liked content from their most read author/topic on the site.
Personyze’s recommendation engine can equally be employed for email recommendations. Here are a few of our popular email algorithms.
Now on sale from past interests/left in cart
This recommendation shows the visitor items that have recently changed in price, based on what they previously interacted with or left in their cart.
Cart abandonment email drip
This type of email recommendation reminds the visitor of items they left in their cart, as well as recommends similar items, in emails sent at intervals determined by you.
Time to resupply
This recommendation type reminds the visitor to re-stock perishable items, and can be sent only at certain intervals determined by you.
Most recommended for you
This email recommendation uses machine learning to detect patterns in the crowd data, and based on the visitor’s characteristics will show them what they are most likely to be interested in.
Cross-Sell Based on Last Purchase
This email recommendation suggests items which other visitors who made the same purchase as this visitor did recently also bought, or items which have a cross-sale association in the catalog with the visitor’s most recent purchase.
Newly listed items/accessories for you
This email recommendation will suggest items to the visitor that have been newly added, which go together with items previously purchased.
Send my cart to my email button
This button on the site allows the visitor to opt-in for their cart to be sent to their email, as a reminder. If their email is not known yet, it can trigger an email form to be launched in the form of a popup, and once collected this email can then be used for other remarketing emails, as well.
Personalization engine tools & widgets
Personyze’s toolbox of widgets includes a WYSIWYG editor to change text, images, buttons, and other elements of your pages visually, or widgets to add new content to your site with ready-made templates, such as a banner and popup manager with various behaviors including trigger on site exit intent, and forms, timers, product and content recommendations, and more.
Dynamic content involves inserting things like user variables into your content. User variables are any data point that is known about the visitor that you might want to insert into a banner or popup, such as their first name, location, company name, or primary interest.
The content in your popup or banner can change based on variables, for instance it can say “Good morning,” or “Good evening,” depending on the time of day, or can have a totally different call to action based on the user’s role in their company, if known.
Personyze content such as popups or banners are completely customizable, and can even be set to inherit CSS styling from the page to get a head start on design. You can also directly edit the HTML of the popup, and/or insert your own HTML.
Integrations and data
Personyze is a hub where your data from various sources turns into automated personalization marketing in real time, allowing you to perform pinpoint targeting, using maximum data for AI-powered recommendations, inserting dynamic variables like company name into your content, and supporting complex workflow logic.
Set Personyze to track and immediately scrape any data that is entered into a given field, anywhere on your site. If the data exists on your site in some form, Personyze has access to it.
Personyze has a variety of third-party integrations out-of-the-box, plus the flexibility of data integration methods means that you can integrate data from virtually any source, via SFTP, file upload, RSS, API, or other methods.
There’s a good chance you have valuable data in your CRM that could be used for segmentation, and with Personyze, you can make it available so that you can target visitors based on CRM variables like stage in the funnel, lead scoring, or role in the company.
If you purchase data from an ABM data provider like Leadfeeder, Albacross, or ClearBit, Personyze can integrate it so that you can show custom content based on the industry, company size, or other ABM variables for key leads.
API and Integerations
Works on any website, regardless of platform, all channels, and has full rest API available.
Even easier plug-and-play integrations with popular platforms, such as Segment, WordPress, Shopify, Magento, Salesforce, Hubspot, and more.
Content Widgets
Add any type of content to your site and emails, with many templates to get you started.
Personyze comes with many responsive templates for popups, sliders, countdowns, banners, recommendation displays, forms, and more.
QA and Testing
Verify before going live, with multiple tools to test, share with your colleagues, and analyze before publishing.
Use testing tools to make campaigns live only for you, your colleagues, or use the simulator to troubleshoot.
CRM and User Data
Utilize the data you already have, by integrating CRM data with Personyze, and grab new data from their sessions.
Your CRM is a treasure trove of data for marketing, and when plugged into our personalization engine, becomes a powerful asset.
White Glove Service
Managed Service is included, so that you have the option to rely on us partly or fully for campaign building and training.
With our white glove service, you will have campaigns built by us live on your site within your first week, so you start seeing results even when you're still getting the hang of it.
Performance Analytics
A detailed dashboard with completely customizable KPI tracking.
Tracking views, impressions, clicks, and purchases, plus reporting to Google Analytics by default. You can set custom KPIs to track any behavior.
Personalization made easy.
We set out to build a comprehensive engine, and that is what we offer: everything you need to optimize across channels using personalization technology.
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