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Personalization Engine

One platform. Every personalization tool.

Personyze combines AI and behavioral targeting to deliver each visitor a tailored experience — across web, email, and apps — that keeps them engaged, converting, and returning for more. This page is a top-to-bottom tour of what’s in the box.

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In this overview

Every part of the engine, in one tour.

Capabilities

The full personalization toolkit, built around one visitor profile.

Every Personyze capability shares the same unified visitor profile — so a behavior on one channel can power a message on another. No silos, no duplicate audiences.

Dynamic Landing Pages

One page, many versions. Adapt headlines, layouts, and CTAs by role, industry, referral campaign, location, and more.

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A/B Testing

Test by audience, not just average. Targeted A/B testing with full visitor context — CRM data, cart value, referral, weather, geo, and more.

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Social Proof

Trust signals that actually convert — recent purchases, low stock alerts, trending items, countdown timers, and more.

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Smart Promotions

Popups and banners that only fire when relevant — by behavior, segment, intent, or trigger. Frequency capping included.

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Website Personalization

Adapt headlines, layouts, and offers to each visitor — on landing pages, product pages, blog content, and more.

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Exit-Intent Popups

Last-chance recovery. Trigger personalized content, store-locator maps, opt-in forms, or dynamic offers right at the exit moment.

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Content & Product Recommendations

AI-driven recommendations across web, email, and app — built from individual behavior plus crowd-wisdom from similar visitors.

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Email Personalization

1:1 emails with dynamic content and AI recommendations. Broadcast from Personyze or integrate with your existing ESP.

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Behavioral Targeting

Static is over. Show different versions of your site to different industries, roles, segments, and intents.

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Account-Based Marketing

Target named accounts by company, industry, role, and funnel stage — on site, in popups, and in email — via reverse IP and CRM integration.

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Open-Time Email Recommendations

Every email becomes a personalized storefront. Recommendations render at the moment of open — freshest content, latest inventory.

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Push Notifications

Re-engage with timely, segmented push notifications — triggered by behavior, cart activity, or campaign events.

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Targeting Rules

70+ data points to define your audience.

Personyze unites your CRM, CDP, ABM, and external databases with rich built-in visitor data into a single unified profile. Target with unmatched precision and act on virtually any data point. See all targeting rules →

Behavior & intent

  • Content Interactions — viewed, favorited, subscribed.
  • Product Interactions — viewed, added to cart, liked, bought.
  • User Interests — ranked by interaction strength.
  • Pages Visited — current and session history.
  • Most Popular Page — pages with highest time-on-page for the visitor.
  • Goals Conversion — quantity and value of admin-defined goals.
  • Campaign Interaction — content the visitor has been exposed to.

Identity & firmographics

  • CRM Data Targeting — role, plan, account status, custom fields.
  • Company / Industry — resolved from IP and CRM records.
  • Facebook Connect Data — demographic and interest data when opted in.
  • Session Dynamic Data — cart value, internal search terms, account type.

Acquisition

  • Visitors Acquisition — referring site, search engine, keyword, campaign.
  • Campaign UTM — ad group, UTM parameters, ad creative.
  • Landing Page — entry page of new or returning visitors.

Visit profile

  • Visit Type / Count — new vs returning, session count, days since last visit.
  • Time on Site / Page — total, average, % in focus.
  • Page Views — current count this session.
  • Date and Time — day of week, hour range, with timezone awareness.

Environment

  • Geographic Location — city, country, region, ZIP, GPS where available.
  • Weather — forecast temperature, wind, cloud cover, humidity at the visitor’s location.
  • Visitor System — OS, browser, screen resolution.
Recommendation Algorithms

Algorithms for every channel and every moment.

Show each visitor exactly what they’re most likely to be interested in. Multiple algorithms for product, content, and email — tuned for anonymous visitors, returning customers, abandoned carts, and post-purchase moments. See all algorithms →

Product recommendations

  • Recommended Products for You — based on similar visitors and your history.
  • Customers Who Bought This Also Bought — cross-sale on product pages.
  • Customers Who Viewed This Also Viewed — discovery across product pages.
  • Upsell Recommendations — cart and product page upsells.
  • Buy/View Again — last 15 viewed or bought, with day filters.
  • Best Sellers & Most Popular — by category, gender, age, or interest.
  • New In Stock — new items since the last visit, ranked by interest.
  • Most Popular by Gender / Age — demographic-tuned popularity.

Content recommendations

  • Visitors Who Read This Also Read These — on site, email, and app.
  • Visitors Who Read This — from this category — category-bound discovery.
  • Content Recommended for You — tuned to demographics and history.
  • Most Popular Content from Your Demographic — age/gender popularity.
  • Most Popular New Content — recently published, ranked by your interests.
  • Content Published Since Your Last Visit — what’s new for you.

Email-specific recommendations

  • Recently Added Cross-Sell — new catalog items related to past purchases.
  • Cart Abandonment — items left in cart from the last session.
  • Low in Stock — items the visitor wanted that are running out.
  • Changed Price — wishlist or cart items with price drops.
  • On Sale from Your Wishlist — discount items the visitor was watching.

Page-context algorithms

  • Recommended for You — Product Page — pairs well with the item being viewed.
  • Those Who Bought from This Category Also Bought — category cross-sale.
  • Visitor’s Who Bought These Also Bought These — for cart and product pages.
  • What Others Bought, Who Viewed This — conversion signal from co-viewers.
Tools & Widgets

Build, edit, and ship without writing code.

A no-code toolbox with a WYSIWYG editor, a banner/popup manager, ready-made widgets, and developer escape hatches for advanced use cases.

Editing & layout

  • WYSIWYG Editor — point-and-click to change text, images, divs, and styling on any page.
  • HTML, Banner & Popup Manager — load creative into containers or trigger as popups with exit intent, frequency caps, and behavioral triggers.
  • Dynamic HTML — load content from another URL into a placeholder on the page.
  • Replace Image / Text / Number / HTML — find-and-replace across the site or in scoped areas.
  • Slider — custom sliders with animation, images, and text.

Recommendations & content

  • Content Recommendations — widget driven by crowd data and tracked interests.
  • Product Recommendations — widget driven by behavior and crowd wisdom.
  • Embed Recommendations into Existing Emails — works with any ESP, no integration.
  • Site or Product Ratings / Reviews — Personyze form, file upload, or dynamic feed.

Engagement

  • Countdown Timer — days/hours/minutes/seconds for flash sales.
  • Lead Management Form — customizable form whose data flows into targeting.
  • Update a Newsletter List — add/remove visitor from a list dynamically.
  • Ask to Facebook Connect / Publish — opt-in to use Facebook profile data.

Automation & integration

  • Send Email — to a specific address or to the visitor in real time.
  • Redirect to Another URL — for audience-based routing.
  • Webhook — trigger any external system on a visitor event.
  • Run JavaScript Code — pixels, third-party integrations, custom logic.
  • Send Event to GA / Retargeting — report audience matches and personalization events.
  • 3rd-Party App Recommendations — expose recs via JSON API, iOS, and Android SDKs.

Email-specific

  • Dynamic Email Content — AI-generated recommendations and personalization tags.
  • Dynamic Map Marker — Google Maps with auto-detected nearest store/branch.
Integrations & data

Your data, every system, one personalization layer.

Personyze is a hub where data from CRM, CDP, ABM, ESP, and your own database becomes real-time personalization. See all integrations →

First-party data

Capture any field value or JS-accessible data on your site — GTM data layer, cookies, variables — for targeting, personalization, and dynamic content.

Third-party integrations

Out-of-the-box connectors plus import from virtually any source via SFTP, file upload, RSS, JSON, or API.

CRM, CDP & ABM

Unify Salesforce, HubSpot, Segment, and dozens of others. Custom fields flow into targeting rules and dynamic variables.

Customer stories

Trusted by brands across industries.

“We use Personyze for Product Recommendation emails and get really good conversion rates. Users love seeing recently viewed items.”
Jackie Heller PalmBeach Jewelry
“With Personyze, our teams around the globe can deliver new targeted promotions and messages within hours instead of weeks.”
Trey Ogier HomeAway.com
“We deliver personalized content and CTAs aligned to interest and location. Managed service helped on complex use cases.”
Kate Kotzea Click Rain
Ready when you are

Launch personalized experiences in minutes.

Embed our snippet in your site header — directly or via your tag manager — and start personalizing. No code, no developer queue.

Start a 7-Day Free Trial → Or Schedule a Free Demo
Free to start · No credit card · Setup in minutes