Personalization Engine Features
Personyze combines artificial intelligence and powerful targeting to provide each visitor with a personalized, tailored experience that will keep them engaged, converting, and returning for more. This page will give you a summary of our personalization engine from top to bottom.
An All-in-One Personalization Engine
Dynamic Landing Pages
Create dynamic landing pages which adapt to each visitor in real time, using a comprehensive visitor profile from multiple data sources.
One and done
Create multiple versions of a single landing page for different roles, industries, referral campaigns, locations, and more.
A/B Testing
A/B testing for landing pages, personalized content, promotions, recommendations, and emails. Tweak it until you find what drives the highest conversion.
Test your guess
Test within targeted groups of visitors based on a comprehensive visitor profile, including CRM data, cart value, referral, pages visited, weather, geo-targeting, and more.
Social Proof
Boost confidence with various social proof widgets to encourage visitors to engage or buy, by showing that others like them did.
Boost Confidence
Get an edge on your conversion, and alleviate your end users' choice anxiety, making for a better and simpler site experience.
Smart Promotions
Display promotional popups or embedded banners using our powerful targeting engine, so that your visitors only see offers or messages that are relevant.
Start Marketing
Detailed settings allow you to show smart content based on specific triggers like exit intent, and to limit how often it's seen to avoid annoying visitors.
Push Notifications
Send personalized promotions and recommendations straight to customers' devices with perfect timing to keep them engaged and coming back for more.
Not just updates
Remind customers of items to refill, let them know about new content from their favorite author, or get them back to the site to complete their checkout with personalized push notifications.
Content and Product Recommendations
Recommendation engine with algorithms for different pages, and customized display widgets for site, email, and apps.
Site AI
Utilize each visitor’s individual interests, transaction history, and demographics, as well as machine learning that harnesses crowd wisdom extracted from similar visitors to generate highly personalized recommendations.
Email Personalization
Send automated, personalized, and targeted emails with dynamic content and AI based recommendations.
Not a number
Broadcast from our own system with automated workflows, and/or integrate with your third-party email provider. Every email is an opportunity to engage or sell.
Behavioral Targeting
Make your homepage banner, calls to action, and design unique to the end user's unique characteristics.
Static no more
Targeting allows you to create different versions of your site for each industry and each user.
Account Based Marketing
Tailor the site experience to individual high-value client accounts based on criteria like their industry, role in the company, or stage in your funnel.
Who matters
Show personalized content, promotions, messaging, and emails based on account data utilizing reverse IP technology and CRM integration.
Third-Party Personalization
Use the get-code to add personalized content and recommendations to third-party emails and API to utilize recommendations on third-party applications.
Expand your scope
Personalization can be extended to virtually any digital asset or channel, from third-party emails to mobile apps.
Easy to Use, Built for Marketers
Recommendation Algorithms
Here you’ll find a list of our most popular algorithms for content and products across website and emails.
Personalization Targeting Rules
Here you’ll find a list of the 100+ visitor attributes that are available for targeting. An essential element of any personalization engine.
Personalization Actions
Over 20 widgets to create beautifully designed and highly customized messaging, popups, banners, emails, and more.
Personyze Integrations
Integrations with other data sources that contain valuable information about your visitors, whether they are third-party SaaS CRM solutions, or your own local DB, applications, or services.
API and Integerations
Works on any website, regardless of platform, all channels, and has full rest API available.
Even easier plug-and-play integrations with popular platforms, such as Segment, WordPress, Shopify, Magento, Salesforce, Hubspot, and more.
Content Widgets
Add any type of content to your site and emails, with many templates to get you started.
Personyze comes with many responsive templates for popups, sliders, countdowns, banners, recommendation displays, forms, and more.
QA and Testing
Verify before going live, with multiple tools to test, share with your colleagues, and analyze before publishing.
Use testing tools to make campaigns live only for you, your colleagues, or use the simulator to troubleshoot.
CRM and User Data
Utilize the data you already have, by integrating CRM data with Personyze, and grab new data from their sessions.
Your CRM is a treasure trove of data for marketing, and when plugged into our personalization engine, becomes a powerful asset.
White Glove Service
Managed Service is included, so that you have the option to rely on us partly or fully for campaign building and training.
With our white glove service, you will have campaigns built by us live on your site within your first week, so you start seeing results even when you're still getting the hang of it.
Performance Analytics
A detailed dashboard with completely customizable KPI tracking.
Tracking views, impressions, clicks, and purchases, plus reporting to Google Analytics by default. You can set custom KPIs to track any behavior.
Personalization made easy.
We set out to build a comprehensive engine, and that is what we offer: everything you need to optimize across channels using personalization technology.
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