Personalization for WordPress
Use Shortcode Blocks for Easy WordPress Personalization Personyze’s integration for WordPress personalization just got an upgrade, making it easier than ever to personalize content on WordPress, using shortcode blocks. While previously, our WordPress plugin allowed you to quickly and easily deploy the Personyze tracking code that activates Personyze on any WordPress site, we now have […]
Whats Under the Personalization Hood?
Components of a Product Recommendation Engine Recommendations are a highly effective way of increasing just about every metric of website performance, from engagement to cart value at checkout, but what’s actually going on under the hood of a product recomendation engine? If you’re thinking about implementing product recommendations on your ecommerce store, it can be […]
Personalization for Travel Sites
Travel website personalization is well worth the effort. Planning for travel can be stressful for customers, so when they have a smooth, personalized experience with a travel brand, they remember it, and they return to that same brand for their next vacation. Here are a few easy wins for travel websites looking to incorporate personalization […]
Personalization for Fashion Websites
Fashion website personalization is a key component of success in the online clothing and apparel space. As with any other online shopping experience, customers increasingly expect it to be tailored by algorithms to their interests because of their experiences with highly personalized major players in the space. Personalizing a fashion website can make use of […]
Behavioral targeting for E-commerce
Targeting for ecommerce personalization can be a powerful tool, allowing you to show the right messaging and offers to the right customer at the right time, for a highly optimized and tailored online shopping experience. Different customer segments have different needs and desires, and with ecommerce targeting, you can address them all, without cluttering up […]
Personalization for Content Sites
Personalization for content websites, when executed properly, can drive massive increases in engagement, time on site, and return visitors, all of which equates to revenue. In an age when every major news, video streaming, or other content website has high levels of personalization, implementing this strategy is essential for any competitor to keep up. It’s […]
Harnessing Marketing Psychology to Boost Conversion with Social Proof, Scarcity, and Urgency Messaging
As an ecommerce business, you want as many shoppers as possible to complete their checkout, and spend as much as possible in doing so, and social proof and urgency messaging are one of the most powerful ways to accomplish that. This is because these methods tap into your customer’s psychology. The primary reason people don’t […]
Saas Personalization
Personalization for SaaS (Software as a Service) websites is a unique challenge, and many companies aren’t sure where to start. Yet there are a few tried-and-true SaaS personalization strategies that are relatively easy to implement, and are practically guaranteed to yield increased conversion. While there’s almost always some variation based on the peculiarities of the […]
Using IP Intelligence to Unmask B2B Visitors for Account Targeting
In B2B personalization and targeting, one of the key strategies is to use IP intelligence or ABM data, to know critical information about leads on the website. This is especially relevant to things that can’t be otherwise known by first-party data alone, such as how they’ve interacted with your website, and if they haven’t filled […]
Add-Ons for Ecommerce Recommendation Widgets examples
Here are a few examples of the kinds of add-ons that you can use on your product recommendations with Personyze to cultivate engagement and increase conversion using social proof, scarcity messaging, and other add-ons. Social proof There are several types of social proof add-ons that can be used to spice up your recommendation widgets, and […]