Personyze Site Targeting Rules

Targeting and segmentation rules are what you use to tell Personyze how to recognize the people who are part of the group which needs to see a particular group of actions which give your website a personal touch for them. Rules are added together in a logic-based system to define a segment, which will then see the actions which you set up in the campaign.

Targeting Rules FAQ

If you don’t find your answer here, you can reach us at Personyze Support

Can my campaign segments overlap?
Yes, a visitor can be part of more than one campaign, and this frequently occurs. If two campaigns conflict, you can assign them priority, so that when a visitor is part of both, only the one with highest priority will be triggered.
Can I show more than one piece of content to a segment?
Yes, each campaign defines a segment, and can contain many different content changes/additions to the site. So, essentially each campaign allows you to create a different version/experience of your site for individual audience segments.
Does Personyze change which content my visitors are seeing based on targeting in real-time?
Yes, Personyze works in real-time; the moment that someone matches a defined audience segment, they will see the content you have added or changed.
Can I show targeted content to someone from the moment they land?
Yes, some targeting parameters are not based on behavior on the site, but are available to be used the moment someone lands. These are those which are in the category referral, and CRM targeting.In the case of CRM targeting, you must send them to the site with their unique ID available; this is often included as a URL variable in a link from an email campaign, to accomplish this. In this case, they will see their personalized and targeted content the moment they land, when they click through from the email.
Does targeting work for new visitors?
Yes, several of the targeting rules work for new visitors, including those which fall under the categories geo-targeting, company/IP, system/device information, landing page, and referral.

Here’s What Our Customers are Saying

Join some of the world’s most successful brands using our website personalization solution to provide optimal digital experiences, since 2008.

With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!

Trey Ogier
Trey Ogier

We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.

Kate Kotzea, Director of Marketing Technology at Click Rain
Kate Kotzea, Director of Marketing Technology at Click Rain

With Personyze, we’ve been able to harness customer data to show targeted promotions and dynamic recommendations which have had a measurable increase on our conversion.

Kaan Saraç, CMO at
Kaan Saraç, CMO at