University Website Personalization Example
See the evolution of a university homepage — from a generic layout to a personalized, visitor-specific experience.
Each example features a customized headline, role-relevant imagery, and a clear call-to-action. This tailored approach boosts engagement, builds trust, and ensures a consistent brand experience across a wide range of university audiences.
🎓 Welcome, MBA Student!
This landing page is tailored for MBA candidates with a strong emphasis on career advancement. Personalization includes sections for career services, leadership workshops, and success stories, all chosen to reflect common MBA goals. The headline directly addresses the visitor, and the content structure ensures instant relevance and actionability.
🔬 Welcome, Ph.D. Candidate!
Designed for prospective or current Ph.D. students, this page is personalized through sections focused on dissertation support, research fellowships, and state-of-the-art research facilities. The consistent university layout ensures a seamless experience while delivering research-driven content relevant to this audience.
👨👩👧 Welcome, Parent of Applicant!
This page speaks directly to parents with personalized guidance on tuition, support services, and admissions timelines. The tone and visuals are warm and trustworthy, with a clean layout that mirrors the rest of the campaign to provide clarity and consistency across university communications.
🌍 Welcome, International Student!
This page is customized for international applicants, with clear blocks addressing visa & immigration support, global program options, and international housing. The use of welcoming language and culturally neutral design ensures accessibility for students from diverse backgrounds.
🎓 Welcome, Alumni!
Alumni are welcomed back through personalized messaging that celebrates community. This version includes callouts for alumni associations, events & reunions, and giving opportunities. The consistent layout and structure reinforce their continued connection to the university brand.
