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PersonalizationJuly 30, 2021

Magento 2 Product Recommendations

P
Personyze TeamPersonalization experts
Magento 2 Product Recommendations

Magento 2 product recommendations let you show each shopper the items they’re most likely to buy next, drawn from your store’s real behavior and purchase data. Native Magento widgets tend to be rigid and hard to customize. Personyze adds a personalization layer on top of Magento 2 that delivers algorithmic product recommendations, targeted promotions, cart-abandonment emails, and more — without developer work on every change.

Why personalize recommendations on Magento 2?

Out-of-the-box “related products” blocks usually show the same static list to everyone. Personyze instead picks recommendations per visitor, based on what they’ve viewed, what’s in their cart, and what shoppers with similar behavior went on to buy. The result is more relevant suggestions, higher click-through, and a measurable lift in average order value.

How the Magento 2 integration works

Setup is fast: install the Personyze Magento 2 plugin to connect your catalog and start tracking visitor behavior, then build recommendation widgets in the visual editor and place them anywhere on your store. Once connected, you can run algorithmic recommendations, promotions, popups, and email personalization from a single platform — no code required for ongoing changes.

Examples of Magento 2 product recommendations

Homepage product recommendations

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Product-page frequently bought together recommendations

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Geo-targeted exit popup promotion for Magento 2

Geo-targeted exit popup promotion shown to a Magento 2 store visitor based on location

Frequently asked questions

Do I need a developer to add recommendations to Magento 2?

No. After the one-time plugin install, recommendation widgets are built and placed through Personyze’s visual editor.

What data are the recommendations based on?

Live on-site behavior, cart contents, and catalog data — so suggestions reflect what your shoppers actually browse and buy.

Can I show recommendations in email too?

Yes. The same engine powers recommendations in email, including cart-abandonment and follow-up sends.

See it on your store

Book a demo to see Magento 2 recommendations running on a catalog like yours, or view plans to get started.

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