EMAIL PERSONALIZATION
Email Personalization
With our AI generated recommendations and customer segmentation, you can send automated, personalized, and targeted emails which yield higher open rates, engagement, and conversions. Harness the power of personalized marketing emails, with Personyze.
Email Automation Features
Customer segmentation and dynamic content
Trigger email drip campaigns based on 70+ user attributes. Show only products or content which each visitor is most likely to be interested in, based on individual interests, as well as crowd wisdom gleaned from other visitors.
Drip campaigns with smart deliverability
Auto-optimize your personalized marketing email deliverability, and pick the perfect time to reach your contacts on their time zones and past email interactions. Set specific targeting criteria and limitations to optimize for engagement.
Easy integration of your data
Synchronize your data automatically, or upload your user email lists, CRM data, and product catalog. Connect your CRM solution using easy integration, webhooks, and our robust API.
Automated workflows and smart triggers
Create sophisticated follow-up by combining site triggers such as time since last visit, cart abandonment, weather conditions, or actions such as emails clicked or form submitted, and logic to create complex workflows.
Personalized marketing emails with dynamic content
The closer your message aligns with each contact’s interests, the better it performs. Personyze makes this effortless with dynamic email content—personalize messages using tags like first name, account balance, or any custom user data. Take it even further with AI-powered product and content recommendations based on each recipient’s most recent behavior and real-time interests.
Personalized email marketing broadcast options
Broadcast directly from Personyze
Send emails via your own address using Amazon SES. Setup is quick and only requires address verification.
Broadcast from Personyze using your SMTP
Configure Personyze to send through your own SMTP server.
Embed into third-party email templates
Use embed code to insert personalized content and recommendations into your existing ESP templates.
Trigger by Webhook or API
Fire emails with personalized content and recommendations on your third-party platform via Webhook or API.
Personalized marketing email targeting options
By default, Personyze tracks 70+ session attributes—including location (via IP), weather, URL variables, cookies, and on-site behavior—so you can target precisely.
Current session or cart data
Scrape values from tracked elements (search, login, cart total) to tailor messaging.
Referral or traffic sources
Target by source such as Google, LinkedIn, Facebook ad campaigns, or referring sites.
Most popular interests
Use most-visited pages and ranked interests from product/content interactions.
Geo location and weather
Include/exclude by city, region, or country, and target based on temperature or precipitation.
Companies & organizations
Leverage IP-to-company data to address visitors from specific companies.
CRM data
Sync CRM to target by any field—industry, company, funnel stage, account type, and more.
System
Adjust by device (desktop/mobile), browser, or language.
Site behavior
Target via behavioral signals such as page lists, most popular page, or time of site entry.
Algorithms for products
Product recommendation algorithms tailored for homepage, product pages, cart, and more.
Recommended for you
ML finds patterns across all catalog interactions to suggest what each visitor is likely to buy.
Frequently bought together
Cross-sell items often purchased with the product being viewed, in cart, or recently purchased.
Those who viewed this also viewed/bought
Show alternatives or complements based on similarity/crowd data to increase discovery.
Those who bought from this category also bought
Recommend items from other categories frequently bought by shoppers in the current category.
New in stock
Promote new items (e.g., last 7 days, since last visit) or filtered by interests.
View it again / Buy it again
Resurface recently viewed or purchased items for quick continuation or replenishment.
Fine-tune with filters
- Discount thresholds (greater/less than X%)
- Feed attributes (interest, color, brand, price, etc.)
- Free shipping within X miles of distribution centers
- Visitor demographics (gender, age, client type, industry, etc.)
- Low stock (less than X units)
Algorithms for content recommendations
Content recommendation algorithms for homepage, articles, search, and more.
Those who read this also read this
Show popular posts among visitors who read the current article.
Most popular/commented in this category/topic
Surface the most viewed, commented, favorited content within the same topic.
Inspired by your recent reading
List popular content based on categories the visitor read most recently.
Trending now
Promote content that is currently spiking in popularity.
Demographic or CRM
Target by demographic/CRM variables (e.g., gender, age, role, industry) to show what similar audiences liked.
Those who read this bought these products
Great for guides/info pages—show products frequently purchased by readers of the same content.
Most popular from the visitor’s favorite author/topic
Highlight the most viewed/commented/liked items from their most read author or topic.
Align personalized marketing emails with your site content for a seamless customer journey
Don’t stop at personalized emails—extend personalization all the way through your site. When a visitor clicks through from a specific email campaign, automatically adjust the website experience to match the message they saw. Show tailored content, special offers, or exclusive landing pages based on the email they arrived from. Whether it’s a discount, product recommendations, or a targeted call to action, you can create a seamless, high-converting journey from inbox to checkout.
Integrate your existing email lists and keep them growing
Capture more leads with smart forms placed anywhere on your site—whether in popups, banners, or embedded within your content. Automatically collect emails in real time from existing site forms, login fields, or anywhere they’re displayed. You can also upload your email lists manually or use our API to sync directly with your CRM or marketing platform. Whether you’re building a new audience or enriching existing profiles, it all starts with seamless, automated email capture.
Grab emails from the site
Grab users’ emails from wherever they’re displayed on your pages, in cookies, or in URL variables. This includes login or lead form fields and login cookies.
Smart lead forms
Grow your email list with targeted calls-to-action and smart forms on the site. Deploy forms with personalized content based on 70+ user variables.
Integrate CRM data for a 360° customer view
Upload user email lists and CRM data, or set up a dynamic user feed synchronized automatically. Connect your CRM via out-of-the-box integrations, Webhooks, and the Personyze email marketing API to build a unified, 360° customer view.
Personalized email marketing made easy.
We set out to build a comprehensive personalization platform, and that is what we offer: everything you need to optimize and improve user experience across channels
Start Free TrialWhite Glove Service
Onboarding, training, and campaign setup—guided by your dedicated success manager.
Wizards & Templates
Personyze comes with responsive templates for different industries and scenarios.
Performance Analytics
Continuously improve with a performance dashboard featuring default metrics and custom KPI tracking.
CRM and User Data
360° user profiles for hyper-personalization, with easy plug-and-play integration to your CRM, CDP, or ABM.
API and Integrations
Broadcast directly from our system, and/or integrate with third-party email solution using API/SMTP or webhooks or embed code.
Quality Control
Test changes in a safe environment, share preview links, and manage access with SSO and user permissions.
Book a demo with a personalization expert
Discover how Personyze can transform your customer journey and boost conversions. Discuss your use case, ask questions, and see a live demonstration on your website.
- Live video demo
- 15 minutes
- Live Q&A
