PERSONALIZATION ENGINE
Personalization Engine
Personyze personalization engine combines artificial intelligence and powerful targeting to provide each visitor with a personalized, tailored experience that will keep them engaged, converting, and returning for more. This page will give you a summary of our personalization engine from top to bottom.
An All-in-One Personalization Engine
Craft and tailor personalized content at every touchpoint, from landing page to email drip
Email Personalization
Send 1:1 emails with dynamic content and AI recommendations across campaigns and automations.
Explore Email Personalization
Account-Based Marketing
Target named accounts by company, industry, role, and funnel stage—on site and in email.
See ABM Capabilities
Content & Product Recommendations
AI recommendations for products, content, and email with ready-to-use display widgets.
Recommendation Engine
Smart Promotions
Show popups and banners only when they’re relevant—by behavior, segment, or trigger.
Smart Promotions
Dynamic Landing Pages
One page, many versions—adapt headlines, CTAs, and blocks per visitor in real time.
Dynamic Landing Pages
Open-Time Email Recommendations
Render the best products at open time—works with your ESP, no dev work required.
Email Recommendations
A/B Testing
Test pages, promos, and recs across audiences—let the winners scale automatically.
Run A/B Tests
Behavioral Targeting
Trigger content from micro-behaviors to long-term intent—if you can observe it, you can target it.
Behavioral Targeting
Social Proof
Boost confidence with live purchases, views, and trending items matched to each visitor.
Social Proof Widgets
Push Notifications
Bring users back with timely, personalized notifications tied to behavior and lifecycle.
Learn about PushDynamic Landing Pages
Create dynamic landing pages which adapt to each visitor in real time, using a comprehensive visitor profile from multiple data sources.
One and done
Create multiple versions of a single landing page for different roles, industries, referral campaigns, locations, and more.
A/B Testing
A/B testing for landing pages, personalized content, promotions, recommendations, and emails. Tweak it until you find what drives the highest conversion.
Test your guess
Test within targeted groups of visitors based on a comprehensive visitor profile, including CRM data, cart value, referral, pages visited, weather, geo-targeting, and more.
Social Proof
Boost confidence with various social proof widgets to encourage visitors to engage or buy, by showing that others like them did.
Boost Confidence
Get an edge on your conversion, and alleviate your end users' choice anxiety, making for a better and simpler site experience.
Smart Promotions
Display promotional popups or embedded banners using our powerful targeting engine, so that your visitors only see offers or messages that are relevant.
Start Marketing
Detailed settings allow you to show smart content based on specific triggers like exit intent, and to limit how often it's seen to avoid annoying visitors.
Website Personalization
Use a combination of targeting and recommendation algorithms to deliver each visitor a personal cross-channel experience.
Expand your scope
Personalization can be extended to virtually any digital asset or channel, from third-party emails to mobile apps.
Exit Intent Popups
Take advantage of this critical moment, show just before they exit a personalized message that speaks directly to their specific needs with a value proposition they can’t refuse.
Last chance to convert
Trigger exit popups with content or product recommendations, auto-store locator map, personalized call to action, opt-in forms with dynamic selection, and many more.
Content and Product Recommendations
Recommendation engine with algorithms for different pages, and customized display widgets for site, email, and apps.
Site AI
Utilize each visitor’s individual interests, transaction history, and demographics, as well as machine learning that harnesses crowd wisdom extracted from similar visitors to generate highly personalized recommendations.
Email Personalization
Send automated, personalized, and targeted emails with dynamic content and AI based recommendations.
Not a number
Broadcast from our own system with automated workflows, and/or integrate with your third-party email provider. Every email is an opportunity to engage or sell.
Behavioral Targeting
Make your homepage banner, calls to action, and design unique to the end user's unique characteristics.
Static no more
Targeting allows you to create different versions of your site for each industry and each user.
Account Based Marketing
Tailor the site experience to individual high-value client accounts based on criteria like their industry, role in the company, or stage in your funnel.
Who matters
Show personalized content, promotions, messaging, and emails based on account data utilizing reverse IP technology and CRM integration.
Open-Time Email Recommendations
Add email recommendations to your existing email campaigns without coding or IT integration.
Hands off conversions
In every email you send to your customers, from shipping confirmation to invoice, when they open the email you can show the products that they are most likely to buy, the accessories they want to have.
Personalization Engine Targeting Rules
Show segmented content to your visitors using 70+ visitor data characteristics.
CRM, CDP and ABM integrations
Personyze unites all your customer data—CRM, CDP, external databases, ABM platforms, and more—into a single, unified profile. Combined with Personyze’s rich built-in visitor data, you can target with unmatched precision and act on virtually any data point: past purchases, preferences, role, industry, account type, budget, or funnel stage.
Seamless CRM & CDP Integrations
Out-of-the-box integrations with Salesforce, HubSpot, Zoho, Tealium, Zeotap, and Segment make it easy to tap into any custom data for advanced behavioral targeting.
B2B Targeting Intelligence
For B2B campaigns, integrations with Leadfeeder, Albacross, ZoomInfo, 6Sense, and Clearbit deliver IP-based company data—industry, size, revenue, and more—for precise audience segmentation.
Flexible Data Ingestion
- Direct CSV uploads or FTP/SFTP
- Google Sheets sync
- Real-time REST API integration
- Client-side tracking via JavaScript SDK
- Webhook-triggered custom event tracking
Cross-Device Identity
Identify visitors consistently across devices and sessions using email addresses, CRM IDs, or other identifiers passed via cookies, URL parameters, JavaScript variables, or HTML elements—enabling truly unified, cross-channel personalization.
Learn more about building a 360° unified visitor profile with Personyze
Flexible data integration
Synchronize your data automatically, or upload your user email lists, CRM data, and product and content catalog. Connect your CRM solution using easy integration, webhooks, feeds, and our robust API.
Set our crawler to build the feed automatically from your site, with a contextual engine to dynamically create interest tags, in cases where you may not have a product or content feed on hand.
Visually set Personyze to grab/scrape dynamic values like form inputs, search queries, cart totals, and user email addresses wherever they appear on your site.
Website personalization tools
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WYSIWYG Page Editor – Create and edit page content visually without coding for quick personalization.
Banner & Popup Editor – Design responsive, targeted banners and popups.
Countdown Templates – Build urgency with timers.
Lead Capture Templates – Capture data with embedded forms.
Social Proof & Urgency Messaging – Show recent purchases, stock alerts, etc.
AI Recommendation Engines
Product Recommendations – Suggest items based on behavior.
Content Recommendations – Deliver relevant articles or media.
Display & Frequency Controls – Control where, when, and how often messages appear.
Dynamic Variables & Content Variations – Insert personalized info like company name, location, or weather into text, CTAs, and banners.
Custom JavaScript Execution – Run targeted JavaScript with dynamic data.
Webhooks – Trigger real-time actions in other platforms.
Find & Replace for Text/Links/Images – Swap out content dynamically at scale.
Unified identity for cross-channel personalization
Leverage a unified customer identity to gain a complete view of each individual—combining their data and behavior from every channel into one comprehensive profile.
Server- and Client-Side APIs
Use Personyze’s REST API for programmatic personalization and seamless data synchronization. Leverage the client-side JSON API to retrieve recommendation sets or personalized content directly in the browser, enabling deep integration into your business logic and full control over content visualization.
Personalization Webhooks
Personyze allows you to configure webhooks for real-time communication with your external systems. When a user triggers an event—such as submitting a form, completing a conversion, or engaging with a campaign—Personyze can instantly send a custom JSON payload to your designated endpoint. This enables seamless lead syncing, real-time updates to CRMs or email platforms, and deeper integration with your marketing workflows. Webhooks can be fully customized to include any relevant user data collected or generated during the session
Personalization Engine Algorithms
Personyze recommendations engine utilize a wide variety of algorithms to show visitors what they’re most likely to be interested in reading or buying, by combining crowd data with tracked individual visitor interests, as well as other user data such as demographic and location.
Here you’ll find a list of our most popular algorithms for content and products across website and emails.
Algorithms for product recommendations
Harness AI to show each visitor exactly what they are most likely to be interested in. Choose from various algorithms to present recommendations for anonymous visitors on the homepage, buy it together for a product page, algorithms specifically for emails, items that are on sale from the visitor’s wishlist, or “Buy It Again” for perishables.
Personyze includes different algorithms for different channels and states of the visitor in their journey, and the flexibility to leverage your customer expertise to build algorithms with the exact blend of data and strategies that perform best for you.
Products recommended for you
This machine learning-based algorithm uses the totality of user data to find patterns in how users of various types interacted with all of the items in your catalog, and makes a specific recommendation for any given user.
Frequently bought together:
Recommend cross-sale items that were bought together often with the product they’re currently viewing, have in their cart, or have recently purchased.
Those who viewed this product also viewed/bought:
Suggesting the right alternatives, based on similarity or crowd data, will increase the number of products viewed and time spent in a convenient shopping flow, and reduce the time necessary to find what they’re looking for and convert.
Those who bought products from this category also bought:
Recommend items frequently bought from other categories by customers who bought from the category they are viewing or just purchased from.
New in stock
Help customers stay up-to-date on items that are new on your shelves, with the option to fine-tune for items added to the site in the last 7 days, before the last visit, or based on visitors’ interests.
View it again/buy it again
Show the items they recently viewed, so they can pick up where they left off, or items they bought in the past so they can easily resupply.
Fine-tune your product recommendations and make them more relevant with filters:
- Discount = greater or less than X%
- Product feed attributes, such as interest, color, brand, or price.
- Within X miles of distributions center’s location, offer free shipping
- Visitor’s gender, age, client type, industry, etc.
- Less than X units in stock
Algorithms for content recommendation
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Content recommendation algorithms are specifically designed for various pages and scenarios, with a variety of algorithms for the homepage, article pages, search page, and more.
Those who read this also read this
Shows visitors on a content page what other posts have been most popular among other visitors who read the current post.
Most popular/commented from this category or topic
Shows the visitor the most viewed, commented, favorited etc. content from the same category or topic as the content currently being viewed.
Inspired by your recent reading
This recommendation will show a list of most popular content based on those categories most recently read by the visitor.
Trending now content
This recommendation will show the content that is most popular recently.
Demographic or CRM
When you have demographic information on visitors, such as gender or age, you can show items that were popular among their similar demographic. Demographic/CRM variables can be any custom variable you have on your visitors.
Those who read this bought these products
This recommendation is good for guide and info pages, and shows products frequently bought by visitors who read the same content currently being read. Technically a product algorithm, but relevant for content pages.
Most popular content from visitor’s favorite author/topic
This will show the visitor the most viewed/commented/liked content from their most read author/topic on the site.
Algorithms for email recommendation
Now on sale from past interests/left in cart
This recommendation shows the visitor items that have recently changed in price, based on what they previously interacted with or left in their cart.
Cart abandonment email drip
This type of email recommendation reminds the visitor of items they left in their cart, as well as recommends similar items, in emails sent at intervals determined by you.
Time to resupply
This recommendation type reminds the visitor to re-stock perishable items, and can be sent only at certain intervals determined by you.
Most recommended for you
This email recommendation uses machine learning to detect patterns in the crowd data, and based on the visitor’s characteristics, will show them what they are most likely to be interested in.
Cross-sell based on last purchase
This email recommendation suggests items which other visitors who made the same purchase as this visitor’s most recent purchase also bought, or items which have a cross-sale association in the catalog with the visitor’s most recent purchase.
Newly listed items/accessories for you
This email recommendation will suggest items to the visitor that have been newly added, which go together with items previously purchased.
Send my cart to me email button
This button on the site allows the visitor to opt-in for their cart to be sent to their email, as a reminder. If their email is not known yet, it can trigger an email form to be launched in the form of a popup, which can then be used for other remarketing emails, as well.
Personalization engine tools & widgets
Personyze’s toolbox of widgets includes a WYSIWYG editor to change text, images, buttons, and other elements of your pages visually, or widgets to add new content to your site with ready-made templates, such as a banner and popup manager with various behaviors including trigger on site exit intent, and forms, timers, product and content recommendations, and more.
Dynamic content
Insert user variables directly into content. Variables can include first name, location, company, primary interest, and more—perfect for banners and popups.
Split content based on user variables
The same popup or banner can change based on variables—e.g., “Good morning” vs. “Good evening,” or different CTAs by the user’s role or segment.
Inherit styling and edit HTML
Popups and banners are fully customizable. Inherit site CSS for a head start, or edit/insert your own HTML for total design control.
Integrations and data
Personyze is a hub where your data from various sources turns into automated personalization marketing in real time, allowing you to perform pinpoint targeting, using maximum data for AI-powered recommendations, inserting dynamic variables like company name into your content, and supporting complex workflow logic.
First party data integration methods
Capture any field value or JavaScript-accessible data on your site. If it exists in the GTM data layer, cookies, or variables, Personyze can ingest it for targeting, personalization, and dynamic variables in creative.
Third party integrations
Use out-of-the-box integrations or import from virtually any source via SFTP, file upload, RSS, or API. Flexible methods make external data easy to activate.
CRM data integration
Activate CRM variables—stage, lead score, role, and more—for precise segmentation and targeting across your site experiences.
ABM data
Integrate ABM providers (Leadfeeder, Albacross, Clearbit) to target by industry, company size, revenue, and other account-level attributes for key leads.
Server- and Client-Side APIs
Use the REST API for programmatic personalization and sync; use the client-side JSON API to fetch recommendations or personalized content in-browser for full control over visualization.
Trusted by brands across industries
“We use Personyze for Product Recommendation emails and get really good conversion rates. Users love seeing recently viewed items.”
“With Personyze, our teams around the globe can deliver new targeted promotions and messages within hours instead of weeks.”
“We deliver personalized content and CTAs aligned to interest and location. Managed service helped on complex use cases.”
“Dynamic recommendations delivered a measurable uplift in conversion.”
Personalizing Digital Experiences Since 2008 — Trusted by Leading Brands
Launch Personalized Experiences in Minutes — No Code Needed.
Embed our snippet in your site header—directly or via your tag manager—and start personalizing. Use step-by-step wizards and a no-code personalization toolbox to tailor every part of the customer journey.
Start Free TrialWhite Glove Service
Onboarding, training, and campaign setup—guided by your dedicated success manager.
Wizards & Templates
Personyze comes with responsive templates for different industries and scenarios.
Performance Analytics
Continuously improve with a performance dashboard featuring default metrics and custom KPI tracking.
CRM and User Data
360° user profiles for hyper-personalization, with easy plug-and-play integration to your CRM, CDP, or ABM.
API and Integrations
Even easier plug-and-play integrations with popular platforms, such as Segment, WordPress, Shopify, Magento, Salesforce, Hubspot, and more.
Quality Control
Test changes in a safe environment, share preview links, and manage access with SSO and user permissions.
Book a demo with a personalization expert
Discover how Personyze can transform your customer journey and boost conversions. Discuss your use case, ask questions, and see a live demonstration on your website.
- Live video demo
- 15 minutes
- Live Q&A
