Website Personalization

Personzye’s website personalization engine builds a real-time comprehensive visitor profile from multiple data sources, and then uses a combination of targeting and recommendation algorithms to deliver each visitor a personal cross-channel experience.

Harness Machine Learning Algorithms

Recommend products your visitors will want to buy and content they love to read, by leveraging multiple AI algorithms, crowd wisdom, and unique visitor characteristics and interests, for a highly personal experience.

Targeting based on a 360° customer view

Target personalized content, site messages, and emails, based on multiple data sources like site behavior, demographics, location, CRM data, referral, weather, social profile, cart data transactions, and more.

Personalizing Across Site, Email, & Apps

Easily personalize the entire visitor journey with optimized page content, targeted promotions with dynamic behaviors, product/content recommendations, personalized remarketing emails, and recommendations embedded in your native app.

Leverage Your Data to Personalize Across Channels.

Personzye’s website personalization solution includes a diverse set of tools, including a recommendation and segmentation engine, and a set of sophisticated widgets to craft and tailor personalized content for every touch-point, from landing page to email drip. 

Marketing Automation

With Personyze’s variety of tools, you can create an automated set of personalized marketing assets which will accelerate your customer along your funnel, extend your readers’ engagement with your content, raise your conversion rates, and increase your digital marketing ROI. From personalized smart popups, banners, and forms, to automated email drips with AI generated recommendations that can be triggered from site behaviors, Personyze puts every tool you need into your hands. 

Cart Abandonment

Personyze provides 3 primary ways to address cart abandonment using personalization technology:

  1. By creating a more engaging and personalized website experience, visitors are less likely to bounce in the first place.
  2. Using exit popups, you can re-capture visitors’ interest before they bounce. 
  3. With cart abandonment email drips, you can use our powerful recommendation algorithms to regain lost sales. 
A/B Testing

A/B testing is a built-in option for every single Personyze campaign, so that you can always rotate out different content and strategies between users within a target segment, to ensure you’re taking the optimal approach using empirical methods. Includes various rotation methods, and control groups.

Banner/Popup Promotions

Deliver personalized on-site messaging with impeccable timing. Use smart behavioral triggers,  to trigger the campaign when the visitor is most likely to engage. Promotions can be in the form of banners embedded into the page, popups on various parts of the page and with various animations, top/bottom bars, forms, timers, or sliders. All of these pieces of personalized content can be completely customized, can include user variables like visitor name or company name, and are responsive by default. 

Dynamic Landing Pages

Personyze allows you to create landing pages that change dynamically for individual customer segments, so that you no longer have to create multiple landing pages, but instead can simply create one landing page that changes in look, feel, and information for each customer segment, depending on their source/referrer, or other data attributes. 

Dynamic Recommendations

Personyze’s powerful recommendation engine allows you to show your visitors what they are most interested in seeing, based on over 50 algorithms, which can be displayed anywhere on your site, with completely customized widgets to match your branding, embedded with no coding involved. 

Recommendation algorithms exist for a wide variety of purposes, from very general recommendations for your home page, to related products recommendations for product or cart pages, to those that are optimized for emails or apps. 

Site Forms & Auto Responds

Grow your email list with targeted calls-to-action and smart forms to collect emails and leads on the site. Set auto responder sequences, and use out-of-the-box integration to push form data to your CRM solution.

Remarketing Emails

With our AI generated recommendations and customer segmentation, you can send automated, personalized, and targeted emails which yield higher open rates, engagement, and conversions.

Using our embed code, you can add our recommendations to your existing outgoing emails. You can even use web-hooks to trigger them based on behaviors. 

Targeting Campaigns

Targeting is one of the primary functionalities of Personyze, and encompasses any content that is shown specifically to a defined segment, which you determine using our 70+ targeting parameters. Targeting criteria include variables such as location, interactions with other campaigns, weather, behaviors on the site, referrer, CRM variables, and many more. 

Based on the rules you choose, visitors will be shown the content you assign to them in real time, culminating in each visitor having a unique version of your website with various campaign content they see that are relevant specifically to them, creating a highly personalized and engaging experience. 

A Recommendation Algorithm for Every Scenario.

Harness AI to show each visitor exactly what they are most likely to be interested in. Choose from algorithms to present recommendations for anonymous visitors on the homepage, buy it together for a product page, algorithms specifically for emails, items that are on sale from the visitor’s wishlist, or “Buy It Again” for perishables. Personyze includes different algorithms for different channels and states of the visitor in their journey, and the flexibility to leverage your customer expertise to build algorithms with the exact blend of data or strategies that perform best for you.

Popular in Your City

This algorithm shows visitors what has been most popular in their same city, region, or country.

Hot sales for you

This recommendation shows popular items which have recently lowered in price, based on the visitor’s ranked interests from past browsing. 

New on site

This algorithm shows visitors items or content that are new on site, and can be filtered by  categories they are known to be interested in. 

Your Wishlist

Personyze gives you the ability to add wishlist functionality to your site, without adding anything to your site’s internal system. Simply embed our “Add to Your Wishlist” button, and Personyze will keep track of each visitor’s list of wishlist items, and these can also be used for remarketing emails or reminder recommendations on the site. 

up-sell for product

This algorithm shows visitors items that are up-sells for the item which the visitor is currently viewing. 

Most recommended for you

This recommendation uses machine learning to find patterns in the crowd data, and shows each visitor what they are most likely to be interested in based on these detected patterns.

Those who read this also

Shows visitors on a content page what other posts have been most popular among other visitors who read the current post. 

 
based on similar visitors

These algorithms are able to show visitors what they are likely to like, based on their demographic or other variables, judging by what similar visitors interacted with the most. 

Best Sellers & Most Popular

This category of algorithms involves showing visitors what is most popular (according to views, adds to cart, likes, comments, purchases, etc.), based on an item that the visitor is currently viewing, a category that they are known to like, or other options. 

Bought from This Category

This algorithm shows visitors items which were frequently bought from the same category as the item currently being viewed.

Powerful Targeting Based on 70+ User Attributes.

Start targeting based on 70+ user attributes, including visitors’ real-time and past behavior, demographics, geo-location, CRM data, referral, weather, social data, session dynamic data such as cart value, internal search, form input, custom KPIs, and more. Enhance targeting by integrating your available data from other sources, using API or user feed synchronization, to target based on any data you have in your database.

Implement Personalization Easily on Any Site

Personyze is designed with the non-technical marketer in mind, and every campaign includes a step-by-step wizard to guide you through the process of cross-channel personalization, as well as industry best practice responsive templates. On top of all that, the Personyze Success Team is at your disposal when you need some help, including the option to outsource campaigns to us.

Works On Any Site

Whatever CMS or ecommerce platform you may be using, Personyze can simply plug into the back-end and completely personalize every aspect of your digital experience.

20+ widgets to create and edit content

Personyze’s toolbox of landing page widgets includes a WYSIWYG editor to change text, images, buttons, and other page elements visually, a banner and popup manager with various behaviors including trigger on site exit intent, forms, timers, product and content recommendations, and more.

Performance-Based Deployment

You can set Personyze to automatically shut down the losing campaign from an A/B test, and deploy the winner, after a given amount of time, or based on a certain statistical significance reached in your key metrics. 

Sandbox Simulator for Testing

Every campaign can be tested and previewed using the Personyze Simulator, which loads a copy of your site in proxy mode on our servers, with the campaign active. The simulator also allows you to change your own data variables, to impersonate different types of users, and see how the campaign will behave with those segments. 

Jump-start Your Personalization

Personyze allows you to upload user data and past transactions data to help you get a head-start on any aspects of your personalization strategy which would otherwise take time to gather data for. 

Smart Behavioral Triggers

Personyze content like popups and banners can deploy using smart behavioral triggers, such as display based on exit intent, on idle, on timer, on product added to cart, on cart error, element hover/click, and more. These enable you to trigger campaigns when the visitor is most likely to engage.

Integrate Your Data & Put It to Work

Synchronized your data automatically, or upload your user email lists, CRM data, and product catalog. Connect your CRM solution using easy integration, webhooks, and our robust API.

Visually set Personyze to grab/scrape values directly from your site, including form inputs, search, cart
value, and email anywhere they’re displayed on your pages, in cookies, or in URL variables.

Personyze provides webhook functionality, which is another way of pushing data to other sources, or triggering third-party emails based on site behaviors or other targeting variables. 

Campaign Performance Dashboard

Get a comprehensive campaign performance view, with metrics such as impressions, click through rate, bounce rate, conversion rate, revenue, and any other custom metric that you set Personyze to track. Drill down by filtering your performance data by location, landing page, gender, recommendations clicked, etc.

By default, Personyze reports campaign performance in real-time to Google Analytics.

With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!


Trey Ogier HomeAway.com
Trey Ogier HomeAway.com

We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.


Kate Kotzea, Director of Marketing Technology at Click Rain
Kate Kotzea, Director of Marketing Technology at Click Rain

Leverage the Power of

Website Personalization & Marketing Automation

Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page. This isn’t possible in the brick-and-mortar or print world, but with our powerful website personalization solution, this is easy to set up on your website.

Website Personalization Examples


ECOMMERCE PERSONALIZATION

ECOMMERCE PERSONALIZATION
See how Boomdeal uses interest-based product recommendations to create a personalized experience in their online store.

CONTENT PERSONALIZATION

CONTENT PERSONALIZATION
See how Global News Today personalizes their home page for a visitor’s known interests.

HOMEPAGE PERSONALIZATION

HOMEPAGE PERSONALIZATION
A visitor’s interest in Dubai and luxury travel is used by Personyze to serve targeted content on this airline site.

Use a winning recipe for delivering personalized experiences.

Learn from one of our consultants how automation can do the hard work of personalization for you.