Personyze’s audience-based Banner Manager allows you to display different banners and pop-ups based on each visitor’s interests and profile, without programming and without making any changes to your site’s HTML code.
With complete control of Design, Timing, Rotation, and Banner Location on the page, you can deliver the right banners & pop-ups to the right visitor, at the right time, to dramatically improve CTR and Conversion rates.
Personyze can automatically test which banners are the best for your visitor, and rotate banners based on your instructions.
Personyze displays the appropriate banners every time a page is viewed, based on each visitor’s demographic characteristics, which can include their Facebook profile, keywords searched, browsing history, products viewed, page events and behavior in the website.
Personyze monitors every banner impression and click-through event, and will generate full banner statistics reports for you and your advertisers.
Personyze banner and popup manager makes it easy to create and manage promotional content on your site. Banners and popups are able to be place in a variety of locations on a page, and placeholders can be used across pages and page templates. Pop-ups have the ability to appear under a variety of circumstances, including upon site leave intent.
Personyze makes the personalization of banners and pop-ups incredibly easy, and this is a great way of delivering custom promotions and CTAs to specific client segments. Without this tool, creating different promotions for different segments would be difficult, IT-intensive, and in many cases not feasible. Thank goodness there’s Personyze!
Too many banners and pop-ups make a page seem messy, but sometimes websites still do this in order to maximize impressions of their promotions. The only reason to maximize promotions is that you don’t know what the visitor will be interested in, but Personyze does know. Therefore, it’s not as important to show a variety of impressions; instead, you can simplify your pages with just a few impressions, which are guaranteed to be relevant, and also will look much less cluttered.
If Personyze identifies that a visitor arrived to the website after searching for “iPhone accessories”, it will show banners for relevant products, and will not use precious space on advertising another brand of smartphone in which the visitor will likely not be interested. When Personyze identifies a visitor located in Denver, it will show a “Free 24-hour delivery to your home in Denver” banner, that will likely receive more clicks than a generic banner.
Here are some illustrations of Ad & Promotion Impressions Distribution in a travel booking site, where we can see how CTR is low when ads are rotating randomly with various offers, regardless of the individual visitor demographics and interests. In this example illustration of the Ads Impressions Distribution without Personyze, typically at least 80% of the visitors fail to convert when offered random Ads & Promotions.
By using some of the basic Personyze features like interest specific targeting, which serves ads highly relevant to individual visitors, for the same number of total impressions, the click-through rate is still 1%, but the number of actual interested clicks jumps to 5,500, because the number of relevant impressions is now higher, thanks to better ads matching by Personyze!
Go to the Insert Banner/Popup Wizard
Either customize a default template banner or popup, or insert your own custom html
Select where to show the content, either in a placeholder, popup, or top/bottom bar
Additional settings, such as set to react to action’s performance, and how to limit when action is shown (i.e. don’t show action once seen, once clicked, etc.)
That is essentially all there is to it. Placeholders can be selected from the page using an intuitive visual selector, and once created, can hold multiple banners of promotions. As with all other actions in Personyze, you can test your new creation in the simulator, before going live.
Each Banner or Pop-up you create, like every other campaign action in Personyze, will be monitored by Personyze automatically for standard metrics such as clicks, impressions, and conversion rate, which are also conveniently displayed on the action itself, in the interface. You can also program whatever custom KPIs or goals you want Personyze to track.
At Personyze, we are happy to show you our comprehensive personalization solution, and spending quality time consulting with potential clients about how their specific needs could be met is just another part of our daily activity.
We also offer a Free Trial with no commitment, in which the first 5,000 page views of your personalized site are on us. That’s because we want to give you a chance to get a feel for our dashboard interface, and to see with your own eyes what Personyze can do for your conversion success.
To start your Banner and Popup campaigns today, schedule a free demo with the Personyze Success Team, and let us help you find the success you’re looking for!