A/B and Multivariate Testing with Personyze is Simple, Yet Powerful

Personyze allows you to take testing user experience to the next level; rather than simply testing across all users on your site, you can achieve a greater precision, avoid data pollution, and reduce necessary testing time, by testing individual audience segments you have targeted in each campaign. A/B and multivariate testing is built directly into the action creation widget in Personyze, so the process couldn’t be simpler:

  1. Segment your audience, and create the changes to be tested

  2. Drag and drop the individual changes into testing groups (with optional control group)

  3. Select how the changes will be distributed to visitors within the customer segment (using a simple drop-down menu, and slider)

  4. Lean back, and watch the data pour in

All other visitors to the website continue to see the standard version of the site, and this minimizes any lost conversions due to the testing. Additionally, you can set Personyze to delete the under-performing actions automatically, once it becomes clear which action is having the best results.

Personyze robust testing capabilities allow you to analyze and optimize overall visitors’ experience of each personalization you make to your site, even as they appear across multiple pages, page templates, and external channels, such as emails or Facebook.  By rotating page versions, Personalized content, popups, and banners, wherever your personalized changes appear, they can be included in a single test.

 

Data-Driven Personalization Has Never Been Easier, or More Powerful

Not only is Personyze A/B testing completely integrated into the platform, eliminating the need for third-party testing services, but it also contains a variety of options which make it unique among it’s competitors.

What sets Personyze A/B Testing Apart?

  • You can create a control group of any size in your test; this allows you to ensure that some of the users will not see the changes you are testing, and also allows you to extract more accurate data from tests where personalized changes overlap across your audiences.

  • You have the ability to test a single action across multiple pages, page templates, and external channels. This means that an action can be embedded or tied to many locations on your site(s), but tested as a single variable.

  • Personyze allows you to see the performance of each group according to city, country, and other variables, and also contains simple KPI metrics by default, such as clicks and impressions, in addition to whatever custom KPI indicators you wish to create.

  • The ability to test the effects of actions on limited customer segments, rather than all visitors to your site, saves you time by eliminating irrelevant data, and also reduces wasted conversion, by not showing the action to customers who don’t match the segment that it is intended to market to.

 

Marketing Scientifically Doesn’t Have to Be Hard

We all know the value of data-driven marketing, and using an empirical approach doesn’t have to be difficult. With Personyze, you can see the data on changes you make in real time, using a simple interface, and with auto-pilot optimization, can even set the campaigns to automatically delete when they underperform others in the test. At Personyze, we’ve done everything we can to make this process easy and intuitive.

Tips for Better A/B Testing, with Personyze

With most types of A/B testing, the service randomly picks users according to probability. When you do this with multiple campaigns being seen by overlapping customer segments, this can sometimes cloud the results. To alleviate this, it’s helpful to incorporate a control group. Personyze control group selector allows you to choose a percentage of the population from a simple pie chart, who will not see the changes being tested, and this gives you a point of reference by which to judge your key performance indicators.

 

Examples:

  • An online PC repair service website is targeting 2 audience segments: “technicians” and “moms & dads”. The two segments have distinct differences between them. With standard testing systems, any A/B split test or Multivariate test will run on a random group of visitors to the site, with no differentiation whether those are “technicians” or “moms & dads”. Using the Personyze system, the test can run only on visitors that match the specific segment criteria the new content was designed for.
  • An online electronics store has five campaigns they are A/B testing, all of which overlap various customer segments. This results in a difficulty in discerning which campaigns are effective, because their KPIs overlap. To alleviate this problem, the company uses Personyze control group setting in the A/B testing mode, to create a group of 10% of the segment which will not see any of the changes. Doing so allows them to better isolate which personalizations are effective, within each audience segment.
  • A bank is marketing to up-sell their currently existing customers to new and better account versions, using CRM data driven banners, CTAs, and promotional discount price changes to individual pages. With A/B Testing, they can find out which promotional banners and content are achieving the highest conversion for specific audience segments.

A/B Testing Your Campaigns in Personyze is Simple

It’s hard to imagine how the actual process of setting up an A/B test could be any simpler than it is, in Personyze. While your audience segmentation and campaign actions can be as complex as you want them to be, turning that campaign into an A/B or multivariate test is as simple as pressing a button above your actions, to turn on A/B Testing Mode.

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Once in A/B Testing Mode, you drag and drop individual actions (representing changes or additions to your site) into the different testing groups, adding as many groups as you need.

Once you have grouped the actions appropriately, there are only two essential settings to be adjusted. One is a drop-down menu, which decides how to show different testing groups to different visitors (such as randomly every time a visitor opens the page, or only one version per visitor, etc.).

The other is a simple slider, which determines the percentages of campaign audience members who will see these changes. This allows you to show more of the audience one group of actions, or another.

When this process is complete, you can set a control group if you want, using the control group option from the drop-down menu.

 Once these settings are saved, all you have to do is wait for the traffic to flow, and the data to be gathered. If you want to set the campaigns to automatically “self-destruct” when they are outperformed, you can set a timer for the test; when the time is up, winner takes all, and the under-performing campaign is automatically deactivated.

With a process as simple as this, there’s no obstacle to prevent you from employing data-driven, empirical marketing in your website personalization, using A/B and multivariate testing with Personyze, without any other 3rd party testing required.

Built for Marketers, Not for Programmers

Personyze operates with an easy-to-use dashboard interface, which doesn’t require IT involvement. Made to be accessible to marketers and other non-technical professionals, if you can describe it with words, you can do it with Personyze.

Our cloud-based, SaaS personalization solution has been on the market for 8 years, and has continually evolved and upgraded to be more intuitive, more effective, and more comprehensive. Personyze is your total personalization solution.

 

Audience Targeting and Customer Segmentation is Achieved with a Simple, Rules-based Logic.

There are over 72 audience parameters for segmentation in Personyze, including on-site behavior, search keyword referral, visitor IP’s industry association, visitor’s location, current weather, custom CRM parameters, and many more. Personyze’s versatile targeting system allows you to get as general as entire countries, or as specific as a single person.

Take Action: Dynamically change and add to your site, based on your visitor segmentation.

Create customizable widgets, insert promotional banners, pop-ups, custom javascript, sliders, countdowns, social media integration, product/content recommendations, and many more unique and customized elements. Also make changes to your page, drag and drop, delete, duplicate, re-write, and alter any page element, with the WYSIWYG editor.

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Integrating Personyze with your site is as simple as injecting a short piece of tracking code on all the pages that you want to be personalized, that’s all there is to it!

 

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Once campaigns are completed and go live, you will see real-time statistics built into the interface itself, for data-driven intelligence of what strategies are working, and what isn’t. Personyze built-in analytics makes smart marketing simple.

 

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