A/B Testing with Surgical Precision

Conduct data-driven marketing using powerful segment-based A/B testing for landing pages, personalized content, promotions, recommendations, and emails to ensure optimal performance of your personalized digital assets.

Test Anything & Everything

20+ content widgets to A/B test anything from design ideas with the WYSIWYG Editor, to new promotions using our Banner & Popup Builder, or different recommendation algorithms, and email types. Tweak it until you find what drives the highest conversion, based on empirical data.

Precision Testing Made Simple

Achieve a greater precision, avoid data pollution, and reduce necessary testing time by using our laser-focused segmentation engine to test within targeted groups of visitors based on their CRM data, on-site behavior, and more. Test rapidly on the same testing group over and over again, until you reach perfection.

robust Analytics & automated deployment

Declare a winner based on metrics such as CTR for banners or emails, bounce rate, or average time on site. Measure all conversions from forms submitted to checkouts. Drill down your data by dimensions such as gender, location, referrers, etc. and automatically shut down losing variants when a certain statistical significance is achieved.

Utilize a Range of Tools to A/B Test the Entire Visitor Journey

Using Personyze’s WYSIWYG editor, email broadcasting, form, popup, and banner creators, as well as many more tools, you can test every touch-point from the landing page to the follow-up email drip they receive. 

rotation & control groups

Personzye offers classic A/B testing, which rotates random users/sessions/pages, or control groups, which allow you to select groups of users that are consistently the same, for the greatest certainty.

Decide the Winner and Auto Deploy

Based on the goal for which you are testing, you can set auto shut-down of losing content if there is a clear winner, or simply receive an email alert. You can also set the system to deploy the winner based on various dimensions, so that if version A is doing well in NY but not so well in London, whereas version B is the opposite, you can use Personyze targeting to deploy each version to the specific segment for which they are most effective.

Cross device testing with a unified user ID

Personyze makes it easy to run a campaign and keep performance tracking uniform across devices and channels, using the unified user ID. This user ID is tracked across devices, and allows you to avoid the mistake of thinking the visitor is a different user when they are on browsing from multiple devices.

Test & Optimize Campaigns Performance

Personyze includes a real-time campaign performance dashboard, and triggers for performance alerts to your team to maximize your campaigns’ effectiveness. Track any key performance metric, such as revenue generated or forms submitted.

Performance Dashboard

Get a comprehensive performance view, with metrics for each variant such as impressions, click through rate, bounce rate, conversion rate, recommendation revenue, time it took to buy from the first click, etc. Personyze dashboard allows you to filter your data for many variables, and to receive custom reports on what is most important to you.

Get Results in Macro and Micro

You can examine your test results based on anything from large-scale metrics like time on site or total clicks, to precise factors like CRM variables or specific click sequences.

Google Analytics Integration

By default, Personyze reports campaign performance in real-time to Google Analytics. You can view impressions, clicks, and closes of particular campaigns in your Google Analytics dashboard, along with performance of all campaigns with out-of-the-box integration. The moment you publish a campaign live on your site, data on its performance is sent to Google Analytics, by default.

Some of personzye’s A/B testing features

Precision testing

CRM Data

By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting, including industry, company name, position in funnel, account type, etc.

System

You can show specific content to visitors with certain system characteristics, such as desktop vs mobile, browser type, or browser language. 

Facebook Data

By using the Facebook Connect button on your site, visitors who opt to connect to you via Facebook will provide you with many possible data points, including demographics such as gender, marital status, age, and much more.

Site behavior

You can utilize various behaviors on the site to identify a visitor’s interests and target them with personalized content, including most popular page, whether or not they visited a list of pages, or the time that they entered the site, among many more. 

Companies and organizations

Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific companies. 

Geo location and zip code

Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation. 

Current session or cart data

Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data. 

Product/Content interactions

Both AI generated recommendations as well as targeted content can take into consideration the interactions that the visitor has had with your products or content. Examples of interactions with specific products or content are views, adding to cart, commenting, liking, favoriting, purchasing, etc.

Referral or Traffic sources

Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.

Weather Targeting

Personyze knows the visitor’s current weather forecast from their location data, and so you can target based on various aspects of weather, like temperature, air pressure, or precipitation. 

You can A/B test 

Versions of Landing Pages

A/B test any aspect of personalized content on your landing pages, including rotating banners, recommendation algorithms, and popups, within individual user segments. 

Multi-variant CTAs

Variations on every Call-to-Action you deploy across your site can be A/B tested with Personyze, so that you can be certain that you are achieving the maximum conversion possible.

Emails

Send multiple versions of emails, with variations on design and/or recommendation algorithms included, to provide the optimal email experience to your users. 

New Site Design

Test changes to your site’s design and CSS properties, using our WYSIWYG editor and custom Javascript actions. Alter the look and feel of your entire site, or just one page, get objective data, and automatically deploy the winning design based on various metrics. 

Popups, Banners, and Exit Popups

Show various types of display for new content, including banners embedded into the page, popups displayed as floating divs with various trigger options including on exit intent, and top/bottom bars which push the rest of the content up or down. 

Form and Auto Respond

Deploy forms based on customer segment, and displayed any way you choose, whether embedded into the page or as a popups. Forms can have various stages, animations, triggers, and can also trigger a report to be sent to a member of your team. 

Recommendation Algorithms

Test Personyze’s product and content recommendations, which are generated for each individual user based on a variety of factors, including their personal interactions with your site, crowd data, behaviors of those with similar demographics, and machine learning algorithms. Test various designs and/or algorithms, to ensure maximum engagement.

Sliders

Display popups or banners in the form of a slider, which the visitor can scroll through to see various products or content. Test different versions of each slider, for maximum affect. 

Custom HTML/JS

A/B test custom HTML/JS actions which you want to deploy to defined audience segments, such as methods of automatically inserting coupons at checkout, or many other possibilities. Any custom HMTL/JS can be deployed using our targeting engine, and A/B testing.

Coupon with Auto-Insert

Auto-apply coupons which the visitor agreed to or signed up for on the checkout page, with various types of animation to indicate to them that their coupon has been applied, as well as reminders that their coupon awaits them, before they arrive at the cart page. 

With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!


Trey Ogier HomeAway.com
Trey Ogier HomeAway.com

We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.


Kate Kotzea, Director of Marketing Technology at Click Rain
Kate Kotzea, Director of Marketing Technology at Click Rain

Easy to use and integrate

Our step-by-step wizards guide you through the process of creating an email campaign. Industry best practice responsive templates make the process even easier. 

Works On Every Site

Personyze’s easy integration works on literally any site that loads in a browser, regardless of platform. Whatever CMS or ecommerce platform you may be using, Personyze can simply plug into the back-end and completely personalize every aspect of your digital experience across channels.

Integrate Your CRM Data for a 360° Customer View

Upload user email lists and CRM data, or set a dynamic user feed which can be synchronized automatically. Connect your CRM solution using out-of-the-box integration, webhooks, and our robust email marketing API.

A/B Test Simulator

Preview your A/B test campaign’s look and feel by selecting location, CRM data, and other visitor attributes to see what test is triggered and how each variant looks on different devices, and for different types of users.

Leverage the Power of

Personalization & Marketing Automation

Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page. This isn’t possible in the brick and mortar or print world, but with our powerful personalization, this is easy to set up on your website.

ECOMMERCE PERSONALIZATION WITH PRODUCT RECOMMENDATIONS

ECOMMERCE PERSONALIZATION WITH PRODUCT RECOMMENDATIONS
See how Boomdeal uses interest-based product recommendations to create a personalized experience in their online store.

CONTENT PERSONALIZATION <br/> ON A NEWS SITE

CONTENT PERSONALIZATION
ON A NEWS SITE

See how Global News Today personalizes their home page for a visitor’s known interests.

AIRLINE WEBSITE HOMEPAGE PERSONALIZATION EXAMPLE

AIRLINE WEBSITE HOMEPAGE PERSONALIZATION EXAMPLE
A visitor’s interest in Dubai and luxury travel is used by Personyze to serve targeted content on this airline site.