Behavioral Targeting

Personyze’s onsite behavioral targeting solutions allow you to quickly and easily deliver targeted messages, promotions, and content to your visitors based on a variety of real-time and past behaviors, along with many other tracked variables, for a highly targeted experience that drives high conversion and engagement.

Show Any Targeted Content You Want

Use Over 20 codeless and intuitive personalization widgets to create beautifully designed and highly customized messaging, popups, banners, forms, on-exit popup, emails, HTML and Javascript loaders, WYSIWYG editor, and more.

Targeting based on a 360° customer view

Target personalized content, site messages, and emails based on multiple data sources like site behavior, demographics, location, CRM data, referral, weather, social profile, cart transactions data, and more.

Optimal timing with Smart behavioral triggers

Use smart behavioral triggers such as trigger on exit intent, on idle, on timer, on products added to cart, on cart error, and more. Trigger campaigns when the visitor is most likely to engage, or most at risk of bouncing.

Powerful Targeting Based on 70+ User Attributes.

Start targeting based on 70+ user attributes, including visitors’ real-time and past behavior, demographics, geo-location, CRM data, referral, weather, social data, session dynamic data such as cart value, internal search, form input, custom KPIs, and more. Enhance targeting by integrating your available data from other sources, using API or user feed synchronization, to target based on any data you have in your database.

Current session or cart data

Personyze is able to “grab” or scrape data from any tracked page element on the site, such as a search bar, login field, or current cart value, and show specific targeted content based on this data. 

Product/Content interactions

Both AI generated recommendations as well as targeted content can take into consideration the interactions that the visitor has had with your products or content. Examples of interactions with specific products or content are views, adding to cart, commenting, liking, favoriting, purchasing, etc.

Referral or Traffic sources

Targeted content can also be shown based on the source of the visitor’s referral, such as Google, LinkedIn, or Facebook ad campaigns, or referring websites.

Weather Targeting

Personyze knows the visitor’s current weather forecast from their location data, and so you can target based on various aspects of weather, like temperature, air pressure, or precipitation. 

Most popular interests

Show targeted content based on the visitors most visited pages, as well as their ranked interests from product/content interactions.

Geo location and zip code

Our system knows the visitor’s location based on IP intelligence, and therefore also knows the current weather forecast for that location in detail. You can include or exclude visitors from various cities, regions, and countries in your campaigns, as well as based on aspects of their weather such as temperature and precipitation. 

Companies & organizations

Personyze is able to reference a registry of IP addresses which are associated with various companies, allowing you to show specific messages to visitors browsing from computers/networks associated with specific companies. 

CRM Data

By uploading or synchronizing your CRM data, you can utilize any custom data point you can imagine for targeting, including industry, company name, position in funnel, account type, etc.

System

You can show specific content to visitors with certain system characteristics, such as desktop vs mobile, browser type, or browser language. 

Site behavior

You can utilize various behaviors on the site to identify a visitor’s interests and target them with personalized content, including most popular page, whether or not they visited a list of pages, or the time that they entered the site, among many more. 

Take Your Targeting
to the Next Level

Create behavioral targeting campaigns combining a sequence of onsite targeted messages which change based on campaign interactions, followed by an email drip campaign for those who showed interest. Use real-time alerts and get notified when a VIP customer engages your campaign so you can jump on the opportunity.

WYSIWYG

You can also edit your current banners or popups using our What You See Is What You Get (WYSIWYG) visual editor to change any element of a page. 

Banner In Placeholder

Personyze can embed banners or forms directly into your web pages, using a visual point-and-click interface to select the location on the page where you want to insert it.

Exit Intent Pop-Ups
Timer to show/close

Set Popups to trigger based on a timer, which begins when the visitor enters the page. 

Forms with Auto Responds
Header/Footer Notification Bar
Set your message to appear as a top or bottom bar, which pushes the rest of the site content either up or down. This can be great for reminders, coupon offers, and many other implementations.
Custom HTML/Javascript

If you have HTML or JS content you already have and want to implement using Personyze targeting system, a special tool is included which allows you to do exactly that. 

Countdown based on date

Create a sense of urgency by showing visitors a countdown for a special offer, which can be set based on the date or the time which they acquired the cookie. 

AI-based recommendatios

Personyze’s product and content recommendations are generated for each individual user based on a variety of factors including their personal interactions with your site, crowd data, behaviors of those with similar demographics, and machine learning algorithms.

Test & Optimize Behavioral Targeting Campaign Performance

Utilize a real-time campaign performance dashboard, and conduct A/B testing on the fly. Set triggers for performance alerts to your team to maximize your campaigns’ effectiveness.

Campaign Performance Dashboard

Get a comprehensive campaign performance view, with metrics such as impressions, click through rate, bounce rate, conversion rate, campaign revenue, unlimited custom metrics, and many more. Drill down to see performance in detail filtered by dimension, such as referrers, geolocation, etc.

By default, Personyze reports campaign performance in real-time to Google Analytics. The moment you publish a campaign live on your site, data on it’s performance is sent to Google Analytics, by default.

A/B testing

Find the exact content, layout, and behavior that get the most engagement and conversion, and pick the winner manually or have it automatically deployed.

Rotation per page to maximize exposure

Rotate out different content for each navigation of page refresh, to maximize exposure of various messages and offers.

Conflict management and priority

If overlapping campaigns conflict, you can assign them weight, so that the most important will be given priority. 

Tracking Across Devices

With our cross-device tracking, you can target the same user on multiple devices so that the session count and other logic and data for the visitor is uniform across their browsing via different devices. 

Don’t show again once shown/clicked

Limit your content to stop showing after a visitor has seen or clicked on them, for X number of sessions, to avoid annoying visitors. 

Auto deactivate if views/clicks are

You can set a campaign to automatically deactivate if the number of views or clicks are over or under a given amount. 

personalization analytics

Easy to Use, Integrates Into Your Site in Minutes.

Our step-by-step wizards guide you through the process of creating site behavioral targeting campaigns, and industry best practice responsive templates make the process even easier. 

Works On Any Site

If your website loads in a browser, then Personyze can personalize it in every detail. There is no limitation due to website platform, including all ecommerce and content formats. Personyze is an extremely versatile solution.

responsive templates

Personyze templates are professionally created according to industry best practice standards, and are fully responsive on all devices, by default.

Integrate Your CRM Data
Personalization Tags

Every custom field you create (user industry, account type, etc.) becomes a personalization tag that can be inserted into your campaign creative, for a more personalized experience.

Grab Form Inputs, Searches, or Cart Value with a Visual UI

Personyze has a visual simulator interface for you to set up tracking of cart value, adding to cart, checkout, search box inputs, and more. Track virtually anything that appears during a visitor session, without writing a single line of code.

Preview Campaigns Before They Go Live

The simulator allows you to impersonate other types of users, by selecting location, CRM data variables, and more, so that you can see how the campaign will perform for different types of visitors.

With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!


Trey Ogier HomeAway.com
Trey Ogier HomeAway.com

We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.


Kate Kotzea, Director of Marketing Technology at Click Rain
Kate Kotzea, Director of Marketing Technology at Click Rain

Take hold of one of the most powerful marketing tools available

On-site behavioral targeting

If you can verbally describe the visitor’s targeted behaviors, Personyze behavioral targeting engine and deliver them targeted ads, personalized content, quality recommendations, and everything you need to wow them along your funnel into conversion.