Account Based Marketing with Personyze

We designed our platform to empower marketers to deliver tailored, optimized customer experiences based on detailed account data, without IT knowledge.
Implementation is easy, with step-by-step wizards, and industry best practice templates.

 

Key Features of Personyze ABM Solution:

 

  • Target High Priority Accounts

    Use our state of the art segmentation engine to pinpoint a specific account, or category of accounts, using multiple sources of data including IP intelligence, real-time CRM data, Behavioral data

  • Tailor Personalized Content

    Create cross-channel personalization to tailor the visitor experience, using more than 20+ widgets to create content such as pop-ups, recommendations, emails, banners, and more.

  • Execute Tactics for Conversion

    With no IT limitation, our platform is built for marketers to easily execute campaigns in minutes that can “wow” targeted accounts along the sales funnel.

  • Measure Impact with  Analytics

    With a comprehensive view of campaign effectiveness, drill down to the account level, know your lead well with real-time data analysis, and synced CRM profiles.

  • Act Based On Comprehensive User Profiles from Multiple Sources

    Utilize online data from your site from multiple sources, such as data from a spreadsheet, and synchronized user data from any XML or RSS feed, such as a Salesforce report.

 

 

Easily deliver personalized experience across website, email, and app based on customer account type, role, industry, etc. Built for marketers, our platform includes step-by-step campaign wizards and design templates.

ABM Examples Across Industries:

  • A software company creates different versions of their landing pages, for different company roles of visitors. If the visitor is part of the IT team of the company, it’ more relevant to show them more technical information, whereas the CEO may be more interested in seeing cost-effectiveness and the bottom-line.
    Whenever email is sent to the visitor, it includes recommendations for content that is relevant to their specific role and industry.When the visitor behavior indicates an intention to buy a new feature, service, or to upgrade, the account manager is notified in real time, to perfect their engagement timing.

 

  • An accounting firm personalizes according to industry. If the client is from the utilities industry, we can provide case-studies that involve existing utilities clients, to create a sense of trust in the company as an accounting provider in their field.

 

  • An automotive parts manufacturer needs to treat each client differently, based on their stage in the sales cycle. If visitors are new to the company, they will be shown relevant promotions based on any criteria available, such as IP-company association, behavioral tracking, and search keyword referral. If they are an existing customer, they can be shown replenishment options for previously purchased parts, and deals on related parts they may be interested in.

 

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 B2B Marketers Who Used an ABM Strategy Said:

  • 84% say ABM strategies outperform other marketing investments
  • 97% Say they achieve higher ROI with ABM
  • 92% say ABM is a must-have strategy in the current B2B environment
  • 65% Say ABM carried significant benefits for attracting new clients

Every ABM Tool You Need

Personyze is a complete suite for Account Based Marketing (ABM), with a state of the art segmentation engine, AI-based recommendations, 20+ content wizards including WYSIWYG editor for site pages, banner and popup launcher, email broadcasting system, built-in A/B testing with control groups, extensive analytic reports and management dashboards, custom landing pages, promotions, and popups.

Our solution truly does provide you with everything you need to provide precision experiences to your high-value customers. There is very little limitation on the capabilities our system puts into your hands.

 

ABM to Create a Nuanced Visitor Experience, Based On:

  • Role in the company, to provide relevant CTAs and promotions
  • Account status, such as prospect, lead, or active customer
  • The industry of the visitor, to show relevant promotions, testimonials, and use cases
  • Company size can be very relevant for understanding specific customer needs
  • Any relevant information you have about your customers or leads