Personyze can enhance your Account-Based Marketing for a more relevant and engaging experience on your site, for strategic clients. ABM is vital when the customer or client represents a higher ROI, particularly in B2B industries.
Use our state of the art segmentation engine to pinpoint a specific account, or category of accounts, using multiple sources of data including IP intelligence, real-time CRM data, Behavioral data
Create cross-channel personalization to tailor the visitor experience, using more than 20+ widgets to create content such as pop-ups, recommendations, emails, banners, and more.
With no IT limitation, our platform is built for marketers to easily execute campaigns in minutes that can “wow” targeted accounts along the sales funnel
With a comprehensive view of campaign effectiveness, drill down to the account level, know your lead well with real-time data analysis, and synced CRM profiles
All of these steps are executable with Personyze alone, and our platform can also interface with other services, such as CRM and automated mail providers, to execute your cross-channel ABM strategy.
Using CRM integration, you can create a selected list of priority customer profiles, and make specific changes and additions to your website, along with omnichannel personalized promotions and messages, to market to each of those individuals in their own unique way.
With the comprehensive set of tools that Personyze offers, and highly specific targeting ability, there are a wide variety of ways you can create a highly personalized customer journey for prioritized accounts.
While it’s true that this type of marketing requires much more investment, market research indicates that it can provide much higher returns than any other B2B marketing method. While we know that virtually everyone prefers personalized content, highly personalized ABM content has an even greater engagement profile, and when targeted specifically at high-value accounts, can bring in even greater revenue than marketing to larger customer segments. This means that in such cases, it is worth the extra investment.
If your goal is to use highly targeted and strategic marketing campaigns for individual leads, or small customer segments, what better way could you accomplish that, than by redesigning your website specifically for them? Personalization is a logical extension of ABM, and ABM simply represents a different kind of application of personalization. If your company serves a small number of high-value customers, then Personyze has to tools to tailor your site specifically to their needs, and drive up your conversion and revenues even more than standard personalization.
Using Personyze’s powerful CRM integration function is even more important when it comes to ABM personalization. Doing so allows you to make use of a variety of data points that are normally unavailable to the behavioral tracking, IP intelligence, and campaign or keyword referrals used to learn about customers used to track visitors by default.
All of these factors can be used for ABM segmentation that is more relevant to B2B marketers.
An existing client on a marketing firm’s website is tracked by Personyze. Their IP shows that they belong to a media company, and they spend time on internal pages which indicate they are interested in social media marketing, a service which they previously hadn’t used.
Using web-hooks, Personyze automatically triggers an email to be sent to an Account Manager, letting them know they should contact this company, with specific offerings related to social media marketing, and a CTA to set up a virtual meeting.
Personyze operates with an easy-to-use dashboard interface, which doesn’t require IT involvement. Made to be accessible to marketers and other non-technical professionals, if you can describe it with words, you can do it with Personyze.
Our cloud-based, SaaS personalization solution has been on the market for 8 years, and has continually evolved and upgraded to be more intuitive, more effective, and more comprehensive. Personyze is your total personalization solution.
There are over 72 audience parameters for segmentation in Personyze, including on-site behavior, search keyword referral, visitor IP’s industry association, visitor’s location, current weather, custom CRM parameters, and many more. Personyze’s versatile targeting system allows you to get as general as entire countries, or as specific as a single person.
At Personyze, we are happy to show you our comprehensive personalization solution, and spending quality time consulting with potential clients about how their specific needs could be met is just another part of our daily activity.
We also offer a Free Trial with no commitment, in which the first 5,000 page views of your personalized site are on us. That’s because we want to give you a chance to get a feel for our dashboard interface, and to see with your own eyes what Personyze can do for your conversion success.
To start your Account-Based campaigns today, schedule a free demo with the Personyze Success Team, and let us help you find the success you’re looking for!