A Visitor to a Restaurant Site is Identified by Personyze as Someone Who is:
Browsing the site in the morning
Most likely interested in breakfast food
Before personalization, the visitor would arrive at the site, and simply see the standard menu for lunch/dinner, no matter what time of day.
With Personyze, visitors who arrive in the morning are shown a different version of the site, which features the restaurant’s breakfast offerings. This includes dynamic content recommendations for dishes they may be interested in, as well as a relevant banner and other ads.
Landing Page Optimization
Mozzareli’s wants to promote their breakfast food offering, so they’ve used Personyze to create a different version of their landing page to be seen by those who are browsing early in the day. Their goals are:
Increase awareness of their breakfast offerings
Increase traffic into their restaurant by promoting dishes they offer
How Does It Work?
In this case, setting Personyze to show a different version of the page based on the time of day is simple:
Set audience targeting to track when they are visiting
Create campaigns that insert different content and promotions when triggered
Tools used: recommendations, popup/banner manager, and slider
Beyond Landing Page Optimization
Showing visitor’s a different personalized landing page for breakfast is great, but here are some ways that Mozzareli’s could take it even further:
Do the same thing for lunch vs dinner menus
Create a pop-up letting people know when happy hour is
Offer temporary coupons available only from the website, to get customers in the door
Connect to Facebook to use demographic-based recommendations