Behavioral Targeting Features
A 360° customer view for behavioral targeting
Target personalized content, site messages, and emails, based on multiple data sources like site behavior, demographics, location, CRM data, referral, weather, and transaction history.
The right look with multiple display types
Use over 20 intuitive personalization widgets to create just about any targeted content you can imagine, such as banners, forms, emails, HTML, WYSIWYG page edits, and more.
Optimal timing with smart behavioral triggers
Use smart behavioral triggers based on any specific set of behaviors, such as exit intent, idle timer, or products added to cart so that content is only shown when it's most relevant.
Integrate your data and put it to work
Personyze can flexibly integrate your CRM or offline customer data, so that any known variable can be used, ranging from site behaviors to CRM variables like role, industry, or account type.
Target Banners & Popups with 70+ Attributes and Smart Triggers
Deliver personalized messages based on over 70 attributes, including real-time behavior, CRM data, demographics, weather, and session dynamics like cart value or custom KPIs. Utilize smart triggers such as exit intent, scroll percentage, and idle time to engage visitors at the critical moment, while applying frequency limits to avoid viewer fatigue.
Targeting options for popups and banners
Personyze tracks 70+ session attributes (behavior, IP-based location and weather, URL variables, cookies) to target popups/banners precisely.
Examples
- Current session/cart data: scrape values from tracked elements (search, login, cart total) to drive real-time content.
- Referral sources: Google, LinkedIn, Facebook campaigns, or referring sites.
- Interests & behavior: most-visited pages; ranked interests from product/content interactions.
- Geo & weather: include/exclude by city/region/country and conditions (temp, precipitation).
- Companies & organizations: IP-to-company targeting (industry, revenue, size).
- CRM data: industry, account type, funnel stage, etc.
- System: device, browser, language.
Third-party and ABM data
Integrate virtually any CRM or external database to expand targeting to variables such as role, industry, account type, or budget. Turnkey ABM providers (e.g., Leadfeeder, Albacross, Clearbit) add IP intelligence—company association, industry, revenue, and more.
Control when your popup shows with triggers
Choose purpose-built triggers to time popups:
- Exit intent — catch leavers with a coupon.
- On scroll X% — suggest the next content piece.
- Idle X seconds — re-engage inactive users.
- On text copy — counter price-checking.
- Timer / on page enter / re-scroll to top
- On hover — show interest-based popups.
- Optional — animations, glass panel.
Popup limitations to avoid annoyance
Throttle frequency to protect UX. Suppress for X sessions after the popup is:
- Viewed, clicked, or closed
- Shown for X minutes, then pause for X sessions
- Conditioned by any of 70+ targeting rules
- Dependent on whether another action was/wasn’t shown
Display types
- Top/bottom bar — lightweight reminders (e.g., coupon at checkout).
- Minimizable popup — can collapse/expand.
- Sticky top/bottom — persistent placement.
- Placeholder — embed banners inline as part of the page.
- Popup position — any of 9 screen quadrants.
- Rich content — countdowns, forms, recommendations, dynamic variables (first name, etc.).
Smart and dynamic popup/banner content
- Dynamic user variables: insert first name, company, location, primary interest, etc.
- Split content by variables: change copy/CTA by time of day, role, segment, and more.
- Inherit styling & edit HTML: inherit page CSS for fast theming; fully editable HTML for total control.
Clicks
Last 30 daysTrack, Test, and Optimize Popup & Banner Performance
Utilize a real-time performance dashboard to gain deep insights into views, clicks, conversions, revenue, and custom KPIs. Conduct A/B testing on the fly with automatic winner deployment, ensuring you can instantly measure engagement and optimize every banner and pop-up for maximum ROI.
Detailed Reporting Dashboard
Personyze automatically tracks views, impressions, clicks, closes, and purchases—and can track many more behaviors. Any tracked metric can be used in A/B tests and visualized in a detailed reporting dashboard.
Focus-aware metrics: a “view” is counted when content is actually in page focus; if content is delivered but not seen, it’s recorded as “executed.”
Google Analytics integration
Personyze integrates with Google Analytics out of the box, and can also forward analytics to third-party platforms via pixels when popups or banners are viewed, clicked, or closed.
Optimize with built-in A/B testing
Continuously improve results with A/B testing tools that let you compare algorithms, designs, and more. Use control groups to measure the true lift in conversions driven by your recommendations.
Track campaign performance anywhere
In addition to the built-in Personyze performance dashboard, you can track recommendation campaign results on third-party analytics platforms. Personyze integrates with tools like Google Analytics, allowing you to view the performance of each recommendation widget, algorithm, or control group directly within your Google Analytics dashboard.
Book a demo with a personalization expert
Stop guessing. Discover how Personyze transforms your customer journey in real-time. Discuss your specific use case and see a live implementation on your site.
- Live Video Demo
- 30 Minutes
- Expert Q&A
