Personyze Features
Works with your email provider
Seamlessly integrate with your existing email templates—no matter which ESP you use—in just seconds. Drop the snippet into any template and engage recipients immediately.
Recommendations for any scenario
Capitalize on every interaction. From cross-sell blocks in invoices to curated newsletters, every block is tailored to the recipient’s interests, history, and demographics.
Automated, hands-off conversions
Blocks run on autopilot. They adapt in real-time to the recipient’s profile so every email works harder for your brand while giving customers a more relevant experience.
Easy integration of your data
Connects to your tech stack—CRM, CDP, ESP, and e-commerce. Unify behavioral and transactional data into a complete real-time profile ensuring scalable personalization.
Connect Data
Personyze syncs with your product/content feed and tracks user behavior on your site to build a real-time profile.
Create Widget
Design a dynamic recommendation widget in Personyze (e.g., "Complete the Look" or "New Arrivals").
Paste into ESP
Copy the HTML image code provided by Personyze and paste it into your existing email templates (Mailchimp, HubSpot, Salesforce, etc.).
Render at Open
When the recipient opens the email, the image request hits Personyze. We instantly generate tailored content based on the very latest data.
Leverage AI-Powered Recommendations
to Boost Engagement
Use highly customizable dynamic email blocks to recommend products, promotions, and content each recipient is most likely to engage with. Powered by multiple AI algorithms, crowd wisdom, and each recipient’s unique profile—creating a truly personalized email experience.
ESP-Agnostic Embed Code
Works with any Email Service Provider. Add a small snippet to your template to display personalized content.
- Real-Time Rendering: Images are generated at the moment of open, ensuring up-to-the-second pricing and inventory.
- Universal Compatibility: Works in Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, and more.
- Fallback Logic: Automatically shows bestsellers or trending content if no user data is available.
Adaptable Personalization (Rich or Cold Leads)
Personalize effectively whether you have deep CRM profiles or just an email address.
- Dynamic Variables: Pass name, location, or CRM ID via URL parameters for 1:1 targeting.
- Contextual Recommendations: Use product IDs to generate "Shop the Look" or "You Might Also Like" blocks without needing user history.
- Zero-Data Mode: Gracefully degrade to crowd-sourced logic (Trending Now, Most Read) for new subscribers.
From Transactional to Marketing
Make every email type dynamic: mix products, content, and promotions within a single template, powered by the right algorithm.
- Order Confirmation: Add a "Complete the Look" product block below the receipt.
- Welcome Series: Include a personalized "10% Off Your Favorite Category" promotion block.
- Monthly Digest: combine "Trending Articles" with a "New Arrivals" product grid for maximum engagement.
Leverage AI-Powered Recommendations
to Boost Engagement
Use highly customizable dynamic email blocks to recommend products each recipient is most likely to buy and content they’ll want to read. Powered by multiple AI algorithms, crowd wisdom, and each recipient’s unique profile—creating a truly personalized email experience.
AI-Powered Product Recommendations
Personyze provides a full set of product recommendation algorithms designed specifically for email. Each block adapts in real-time to show recipients exactly what they are most likely to buy.
Examples:
- Recommended for You: ML analyzes browsing, purchase, and crowd behavior for 1:1 relevance.
- Frequently Bought Together: Suggest complementary items based on previous purchases.
- Buy It Again: Remind customers of previously purchased consumables (ideal for replenishment).
- Recently Discounted: Promote wishlist or browsed items that just went on sale.
- Wishlist / Abandoned Cart: Surface saved items to encourage completion.
- New in Stock: Highlight new arrivals in categories the recipient follows.
Social Proof Badges:
Add dynamic labels like "60 bought last week" or "Only 3 left in stock" to increase urgency.
AI-Powered Content Recommendations
Insert blocks that surface the most engaging articles, guides, or resources for every individual—perfect for newsletters and re-engagement campaigns.
Examples:
- "Those Who Read This Also Read": Recommend related articles based on crowd reading patterns.
- Most Popular in Topic: Highlight the most viewed or shared content within the recipient's preferred category.
- Inspired by Recent Reading: Serve picks based on topics read most recently.
- Trending Now: Show content currently spiking in popularity across the site.
- From Your Segment: Personalize by demographic/CRM segment (e.g., "Top stories for marketers").
Advanced Filters:
- Filter by publication date (e.g., Last 7 Days).
- Prioritize most-read vs. most-shared.
- Match by specific keywords or tags.
Targeted Promotions & Banners
Deliver highly relevant offers within your emails. Instead of a generic banner, show a promotion tailored to the recipient's segment, lifecycle stage, or past behavior.
Examples:
- Category-Specific Coupons: "10% off Running Shoes" for users who browsed that category but didn't buy.
- Lifecycle Offers: "Welcome Back" discount for users inactive for 30+ days.
- VIP Exclusives: Special access banners shown only to high-value CRM segments.
- Location-Based: Promote events or store openings specific to the user's city or region.
Leverage CRM, Behavior & Demographics
for Smarter Emails
Target content and promotions in email blocks with precision using a unified 360° recipient view. Personyze builds each profile from 70+ attributes — including real-time and historical behavior, demographics, geo-location, CRM and transactional data, referral source, weather, and third-party integrations. This rich profile powers every email block, ensuring recommendations and promotions are always timely, relevant, and personalized.
70+ Attributes Powering Personalized Email Blocks
Personyze automatically unifies and leverages 70+ recipient attributes for precise targeting and personalization in email blocks.
Attribute Categories:
- Referral Sources: Google Ads, LinkedIn, Facebook campaigns, or referring domains.
- Interests & Behavior: Browsing history, top pages visited, ranked interest scores.
- Geolocation & Weather: City, region, local temperature, and current weather conditions.
- Firmographics (ABM): IP-to-company enrichment (Industry, Revenue, Employee Count).
- CRM Data: Funnel stage, account type, lead score, and custom fields.
- System Info: Device type (Mobile/Desktop), OS, Browser, Language preference.
- Transactional Data: Purchase history, average order value, cart abandonment.
- Content Engagement: Articles read, videos watched, favorite authors/topics.
- Time & Date: Day of week, time of day, seasonal events.
- Campaign History: Emails opened, banners clicked, previous interactions.
- 3rd-Party Data: Attributes synced from external CDPs, DMPs, or analytics tools.
Seamless Third-Party Data Integration
Unite your customer data: Combine CRM, CDP, and ABM data into a single, unified profile. Target with unmatched precision using any data point: past purchases, role, industry, budget, or funnel stage.
Seamless CRM & CDP Connectors:
Turnkey integrations for Salesforce, HubSpot, Zoho, Tealium, Zeotap, and Segment enable instant activation of custom data.
B2B Intelligence:
Enrich profiles with IP-based company data from 6sense, Clearbit, ZoomInfo, Leadfeeder, and Albacross.
Flexible Ingestion Methods:
- Direct CSV / FTP / SFTP uploads
- Google Sheets real-time sync
- Server-side REST API
- Client-side JavaScript SDK
- Webhooks for custom events
Cross-Device Identity:
Identify visitors consistently across devices using email, CRM IDs, or cookies—powering a truly unified 360° view.
Views
Last 30 daysTrack Revenue from
Macro to Granular
Access a detailed dashboard with email metrics including sent, views, clicks, add-to-carts, purchase value, and total revenue. Measure the direct revenue contribution of specific recommendation blocks and drill down to track exactly which products, content, or promotions were engaged with. You can also automatically append custom UTM parameters to links, ensuring seamless attribution across Google Analytics and other third-party platforms.
Turn every email open into
a conversion opportunity
Easily optimize and personalize the content within every email, covering all templates from transactional messages to marketing campaigns.
White Glove Service
Onboarding, training, and campaign setup—guided by your dedicated success manager.
Wizards & Templates
Email block templates for product recommendations, content recommendations, and promotional banners.
Performance Analytics
Continuously improve with a performance dashboard featuring default metrics and custom KPI tracking.
Email Simulator
Preview recommendations before they go live by seeing exactly what the user will see in their email.
Universal Integration
Easily integrate dynamic email blocks into Mailchimp, Klaviyo, Salesforce, or any other platform via a simple code snippet.
Flexible Billing
A true pay-as-you-go model. Scale your personalization efforts without heavy upfront commitments.
Add dynamic recommendations to any email platform
Keep your current email provider. Simply copy and paste Personyze’s dynamic blocks into your existing templates. Whether you use Mailchimp, Klaviyo, or Salesforce, ensure every recipient sees live, up-to-the-second content the moment they open your email.
- Live Video Demo
- 30 Minutes
- Expert Q&A
