“Set It and Forget It” A/B Testing: Personyze’s Smart Auto-Close Feature

Home » blog » A/B Testing » “Set It and Forget It” A/B Testing: Personyze’s Smart Auto-Close Feature

For digital marketers and website managers, A/B testing isn’t just a luxury—it’s a necessity. It’s the backbone that ensures users get the most optimized experience tailored to their needs. While Personyze’s point-and-click interface has always been a hallmark of its user-friendliness, the platform has now introduced a feature that further streamlines this testing process: automatic closure of the losing test group upon reaching statistical significance, or what we like to call “Set It and Forget It” A/B testing.

“Set It and Forget It” A/B Testing

Traditionally, A/B testing requires regular monitoring to ascertain which variant is outperforming the other. This entails manual intervention to either scale up the successful variant or phase out the less successful one. With Personyze’s new feature, this process is seamlessly automated. This means that for every new change to the website you want to make, you can essentially “set it and forget it.”

Once your A/B test reaches statistical significance, ensuring that your results aren’t a mere stroke of luck, Personyze’s system automatically discontinues the less effective group. The winning variant is then presented to all website visitors, guaranteeing that they’re always met with the most effective version of your content or feature.

Freeing Up Resources for Creativity and Strategy

With the introduction of this feature, the role of the administrator becomes even more strategic. Rather than spending time on the monotonous task of routinely checking test outcomes and making manual adjustments, you can trust Personyze to automatically optimize for the most effective variant. This doesn’t just save time; it ensures that you’re always offering the best version of your website even when you’re not actively monitoring. In other words, you can create testing groups for the differing variations of your use case, and trust the system to automatically select the best performing one when conclusive results of the test are achieved, without you ever having to check it again.

Basking in the glory of A/B testing automation

Stay Ahead with Data-Driven Decisions

The digital landscape is constantly evolving, and making data-driven decisions is paramount. With Personyze’s smart auto-closure feature, your A/B testing efforts become even more powerful. Rather than spending time on the minutiae of A/B testing, you can concentrate on creatively inventing variations for your tests and implementing them. Once created, you just leave the software to determine which one worked best and deploy it indefinitely. 

Guaranteed User-Centric Results

By ensuring that your audience only interacts with the most effective content, you’re not just enhancing their experience but also solidifying their trust in your platform. A/B testing, after all, is about providing the best user experience, and Personyze’s auto-closure feature ensures this is done most efficiently. Only those things that achieved the best results will be present on the website. 


A/B testing has come a long way, and with tools like Personyze, it continues to evolve, making the life of website administrators simpler and more efficient. The new auto-closure feature represents a significant step in this journey, providing an automated, intelligent way to always deliver the best website version to your audience. Embrace this innovation and redefine your approach to A/B testing, ensuring an ever-optimized digital presence.

Keywords: A/B testing, personalization, website optimization, auto-closure feature, statistical significance, user experience, marketing automation.

Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.