Precision
A/B Testing
Run precision A/B tests on the right audiences — not just random samples. Refine landing pages, content, and promotions to uncover what drives the highest conversions.
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Getting Started Features
A/B test anything and everything
Harness 20+ content widgets to put every idea to the test—from design tweaks in the WYSIWYG Editor to bold promotions, algorithms, and layouts—without touching code.
A/B testing without the noise
Achieve precision and prevent data pollution by targeting specific visitor segments. Run rapid, repeat tests on the same audience until your winning variation emerges.
Win faster with automated results
Measure every key metric—from clicks to sales—and automatically declare a winner when statistical significance is achieved. Say goodbye to guesswork and wasted traffic.
Build and track — code-free
Works on any site. Use a visual interface to track clicks, form submissions, and cart value. Spin up experiments with a step-by-step wizard, backed by dedicated support.
Precision A/B Testing Made Easy
Run smarter A/B tests by targeting only the audience that matters. Eliminate data pollution by ensuring—for example—that signup promotions appear only for non-registered visitors. Personyze’s segmentation engine uses rich profiles (geography, CRM, behavior, and referral data) to isolate the perfect audience, allowing you to run rapid, repeatable experiments until you achieve the perfect result.
70+ Data Points for Precision Targeting
Personyze automatically tracks technically accessible visitor data, leveraging over 70 attributes for personalization:
- Real-Time Session Data: Target based on current cart value, search terms, or login status.
- Geolocation & Weather: Use IP intelligence to target by city, region, or local weather conditions.
- B2B Firmographics: Identify visitors by company size, industry, or revenue using IP registries.
- Site Behavior: Trigger based on time on site, scroll depth, exit intent, or most visited pages.
- Referral Sources: Personalize for traffic coming from Google, LinkedIn, or specific ad campaigns.
- CRM Sync: Target using custom fields like funnel stage, account type, or purchase history.
CRM, CDP & ABM Integrations
Unite all your customer data—CRM, CDP, external databases, and ABM platforms—into a single, unified profile.
- Seamless Integrations: Out-of-the-box connections with Salesforce, HubSpot, Zoho, Tealium, and Segment.
- B2B Intelligence: Enriched IP data from Leadfeeder, ZoomInfo, 6Sense, and Clearbit for precise segmentation.
- Flexible Ingestion: Sync data via Google Sheets, CSV uploads, real-time REST API, or webhooks.
- Cross-Device Identity: Consistently identify visitors across devices using email hashes or CRM IDs.
Complete A/B Testing Toolset
Run rigorous experiments across pages, widgets, and channels to scientifically determine what wins.
- Testing Modes: A/B testing, multivariate testing (MVT), and algorithmic optimization.
- Statistical Rigor: Confidence intervals, sample size guidance, and holdout/control groups to measure incremental lift.
- Advanced KPI Tracking: Measure impact on revenue, add-to-cart, CTR, form submissions, or custom goals.
- Cross-Channel Application: Apply winning variations across web, email, banners, and in-app surfaces.
A/B Test the Entire Visitor Journey
Optimize every touchpoint with over 20 intuitive, no-code widgets. Effortlessly create variations and test everything—from visual designs in the WYSIWYG Editor and targeted promotions in the Banner Builder, to recommendation algorithms and remarketing emails. Uncover exactly what converts best across the full customer lifecycle, without writing a single line of code.
20+ Intuitive, No-Code Widgets
Rapidly deploy experiments using a vast library of pre-built widgets. Customize everything visually without writing code.
Server-Side A/B Testing (SDK)
Go beyond the browser with the Personyze SDK. Execute high-performance tests on the server for deep architectural changes, search algorithms, or secure pricing models.
- Performance: Zero latency impact on the client side; flicker-free rendering.
- Security: Keep sensitive logic and pricing rules hidden on the server.
- Omnichannel: Test logic across mobile apps, IoT devices, and kiosks.
Cross-Channel Synergy
Ensure a consistent user journey across all touchpoints. Personyze synchronizes your A/B tests so users see the same variation across email, site, and app.
- Group A (10% Off): A user receiving a "10% Off" email will automatically see a matching "10% Off" banner when they visit the site.
- Group B (Free Shipping): A user receiving a "Free Shipping" email will see "Free Shipping" messaging across the entire site and mobile app.
Edit
Engage across channels
Personyze Site Editor
Clicks
Last 30 DaysReal-Time Analytics & Auto-Optimization
Track essential metrics like clicks, time on site, and page views out of the box, or define unlimited custom KPIs to measure exactly what drives your success. Use these metrics to scientifically identify winners, then let Personyze automatically retire underperforming variations the moment statistical significance is reached—saving traffic and maximizing revenue without manual monitoring.
Detailed A/B Reporting Dashboard
Clicks and purchases are tracked automatically, with the ability to configure and monitor any custom KPI.
- Comprehensive Metrics: Use any tracked interaction as a key metric for your tests.
- Statistical Significance: Results are automatically calculated and flagged when they become statistically valid.
- Visual Insights: View performance trends on a granular, real-time dashboard.
Auto-Shutdown & Optimization
Adopt a "set it and forget it" approach by configuring tests to self-optimize based on performance data.
- Stop Losing Variations: Automatically pause groups that underperform once statistical significance is reached.
- Promote Winners: Automatically shift 100% of traffic to the winning variation.
- Efficiency: Eliminate constant manual monitoring so you can focus on strategy.
Track Performance Anywhere (GA4)
Extend your tracking beyond Personyze by integrating campaign data directly into third-party analytics tools.
- Google Analytics Integration: View test results natively within your Google Analytics dashboard.
- Granular Data: Compare the performance of specific test variants against control groups inside external tools.
- Unified Reporting: Keep all your marketing data in one place without data silos.
A/B testing made
Simple & Powerful
Easily optimize and test across channels with a no-code workflow. From setup and tracking to testing, refining, and automatically deploying the winning version.
White Glove Service
Onboarding, training, and test strategy setup—guided by your dedicated success manager.
Wizards & Templates
Use responsive templates to quickly launch Split URL, Content, or Visual Editor tests without coding.
Performance Analytics
Analyze statistical significance with a dashboard featuring confidence intervals, uplift, and custom KPIs.
Quality Control
Test variations in a sandbox environment, share preview links with stakeholders, and manage access with SSO.
Set and Forget
Live learning. The engine continuously optimizes traffic allocation to favor the winning variation automatically.
Flexible Billing
A true pay-as-you-go model. Scale your optimization and testing efforts without heavy upfront commitments.
Turn data into revenue with smart A/B testing
Maximize your site's potential. Easily run split tests on content, layouts, and algorithms to discover exactly what works best for your audience, backed by real-time statistical analysis.
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