OPEN-TIME EMAIL PERSONALIZATION
Platform-Agnostic Open-Time Email Personalization
Transform static email campaigns into dynamic, personalized experiences by embedding targeted promotions and AI-driven recommendations directly into your templates—refreshed in real time the moment each email is opened—so every customer sees what they’re most likely to engage with, driving higher engagement and conversions.
Personyze Features
Works with your existing email provider
Seamlessly integrate with your existing email templates—no matter which ESP you use—in just seconds. Simply drop the Personyze snippet into any template, from transactional to marketing emails, and each recipient will see personalized promotions and recommendation content tailored specifically to them—no extra setup required.
Recommendations for Every Email Scenario
Capitalize on every email interaction—whether transactional or marketing—by embedding dynamic personalized blocks into your templates. Choose from algorithms that power cross-sell blocks in invoices, curated content blocks in newsletters, and more. Each block is tailored to the recipient’s interests, purchase history, behavior, and demographics—ensuring every personalized block is truly relevant and engaging.
Automated, hands off conversions
From transactional to marketing emails, Personyze personalized blocks run on autopilot. Each block adapts in real time to the recipient’s profile—interests, history, and behavior—so every email works harder for your brand while giving customers a more relevant, enjoyable experience with promotions and recommendations that truly matter to them.
Easy integration of your data
Personyze seamlessly integrates with any website and connects to your tech stack—including CRM, CDP, ESP, analytics platforms, and e-commerce systems. It unifies behavioral, demographic, and transactional data into a complete real-time customer profile, ensuring personalization that is accurate, scalable, and aligned with your data.
Highly personal open-time email recommendations
Use highly customizable dynamic email blocks to deliver product recommendations, content, or promotions—individually or in combination—within a single email. With open-time personalization, each block adapts its content the moment the email is opened, ensuring every recipient sees the most timely and relevant products or offers—maximizing engagement and conversions across both transactional and marketing emails.
ESP-Agnostic Embed Code
Personyze’s embed code works with any Email Service Provider. Add a small snippet to your template and (optionally) pass:
- Recipient ID (email or CRM ID)
- Content ID (product or content identifier)
- Or leave blank to show default blocks (e.g., bestsellers)
The snippet produces image links with unique URLs carrying these identifiers. When the email is opened, the URLs call Personyze (via CDN) to return real-time, server-generated images with personalized recommendations or promotions. Each image is fully clickable, driving recipients to the most relevant product or offer.
Adaptable Personalization—From Rich Profiles to Cold Leads
Adapt every email to your data strategy. Personyze personalizes whether you have rich profiles or just an address—using built-in fallbacks so even low-data recipients see relevant content.
- Dynamic Variables: Most ESPs support variables (name, email, CRM ID). Personyze needs only the email/CRM ID (passed in the image URL) to deliver truly personalized content.
- Non-Identifying Data: Pass just product IDs and let Personyze generate “purchased together” or “viewed together” recommendations.
- Zero-Data Mode + Fallbacks: Show dynamic defaults—bestsellers, most-read articles, new arrivals—when identity or history is unavailable.
Behavior-Triggered Emails via Webhooks & API
Trigger emails or apply advanced logic in your ESP based on virtually any behavior or variable tracked in Personyze.
Examples
- Send “This Week’s Discounted Items in Home Appliances” to visitors who viewed the category but didn’t buy—email contains a Personyze block with the most relevant discounted items.
- Fire a cart recovery email; the template shows the exact abandoned items plus AI cross-sell recommendations.
- Launch a loyalty reminder to customers inactive for 30+ days, pulling the best offers or new arrivals for each recipient.
From Transactional to Marketing—Personalization That Fits
Make emails dynamic: products, content, promotions—or a mix—each block powered by the right algorithm and template.
Example flows
- Order Confirmation → Product Block: After headphones purchase, add cross-sell items (cases/chargers).
- Welcome Email → Promotion Block: Insert “10% off first order,” highlighting categories they browsed.
- Monthly Newsletter → Content Block: Recommend trending or “inspired by recent reading” articles.
- Re-Engagement → Combination Block: Mix new arrivals in favorite category + trending post + tailored discount.
Leverage AI-powered recommendations to boost engagement and conversions
Use highly customizable dynamic email blocks to recommend products each recipient is most likely to buy and content they’ll want to read—powered by multiple AI algorithms, crowd wisdom, and each recipient’s unique profile—creating a truly personalized email experience.
AI-Powered Product Recommendation Blocks for Email
Personyze provides a full set of product recommendation algorithms designed specifically for email. Each block adapts in real time to show recipients the products they’re most likely to buy—driving higher engagement and conversions.
Examples of Product-Focused Email Blocks
- Products Recommended for You — ML analyzes browsing, purchase, and crowd behavior to suggest items most relevant to each recipient.
- Frequently Bought Together — Show complementary items often purchased with what the recipient previously bought.
- Those Who Viewed Also Bought — Suggest alternatives or related products from crowd behavior to aid discovery.
- New in Stock — Highlight recently added products in categories the recipient follows or has shown interest in.
- Buy It Again — Remind customers of previously purchased products (ideal for consumables/replenishment).
- Recently Discounted — Promote wishlist/browsed items that just went on sale.
- Wishlist / Left in Cart — Surface saved or abandoned items to encourage completion.
- Based on Cart or Views — Upsell/cross-sell items commonly bought with products the recipient viewed or left in cart.
Advanced Filters to Fine-Tune
- Limit to discounted items above/below a set percentage
- Filter by category, brand, or price range
Social Proof & Urgency Badges
Add labels like “60 bought last week”, “Most popular in your area”, or “Only 3 left in stock” to increase credibility and action.
AI-Powered Content Recommendation Blocks for Email
Personyze includes a wide range of content algorithms that adapt in real time. For newsletters, re-engagement, or post-purchase follow-ups, insert blocks that surface the most engaging articles, guides, or resources for every individual.
Examples of Content-Focused Email Blocks
- Those Who Read This Also Read — Recommend related articles other readers liked after similar content.
- Most Popular from This Category/Topic — Highlight the most viewed/shared/commented content within the recipient’s preferred topic.
- Inspired by Your Recent Reading — Serve popular picks based on categories and topics read most recently.
- Trending Now — Show content that’s currently spiking site-wide.
- From Your Demographic or Segment — Personalize by demographic/CRM segment (e.g., “Top stories for marketers”).
- Most Popular from Favorite Author/Topic — Feature trending items from their most engaged author/topic.
Advanced Filters to Fine-Tune
- Prioritize most-read, most-commented, or most-shared
- Filter by publication date (e.g., newly published, last 7 days)
- Match by topic, keyword, or audience segment
Social Proof & Engagement Badges
Use indicators like “1.2K readers this week”, “Most commented in Marketing”, or “Just published” to drive clicks with credibility and urgency.
Leverage CRM, Behavior, and Demographics for Smarter Emails
Target content and promotions in email blocks with precision using a unified 360° recipient view. Personyze builds each profile from 70+ attributes — including real-time and historical behavior, demographics, geo-location, CRM and transactional data, referral source, weather, and third-party integrations. This rich profile powers every email block, ensuring recommendations and promotions are always timely, relevant, and personalized.
70+ Attributes Powering Personalized Email Blocks
Personyze automatically unifies and leverages 70+ recipient attributes for precise targeting and personalization in email blocks.
Attribute Categories
- Referral or Traffic Sources — Google, LinkedIn, Facebook ad campaigns, or referring sites.
- Interests & Past Behavior — Browsing history, most-visited pages, ranked interests.
- Geolocation & Weather — City/region/country; local temperature and precipitation.
- Companies & Organizations — IP-to-company enrichment (industry, revenue, size).
- CRM Data — Industry, funnel stage, account type, and any custom CRM fields.
- System & Language — Device (desktop/mobile), browser, preferred language.
- Transactional Data — Purchases, items viewed/wishlist, abandoned cart, total value.
- Content Engagement — Articles read, videos watched, authors/topics engaged, visit frequency.
- Time & Date Targeting — Specific dates/times, seasonal or holiday triggers.
- Campaign Interactions — Campaigns matched, viewed, or previously interacted with.
- Third-Party Data Integrations — Attributes enriched from CDPs, CRMs, analytics tools.
Seamless third-party data integration
Personyze unites all your customer data—CRM, CDP, external databases, ABM platforms, and more—into a single, unified profile. Combined with Personyze’s rich built-in visitor data, you can target with unmatched precision across any data point: past purchases, preferences, role, industry, account type, budget, or funnel stage.
Seamless CRM & CDP Integrations
Turnkey connectors for platforms such as Salesforce, HubSpot, Zoho, Tealium, Zeotap, and Segment enable quick activation of custom data for advanced targeting.
B2B Targeting Intelligence
Integrations with Leadfeeder, Albacross, ZoomInfo, 6Sense, and Clearbit deliver IP-based company data—industry, size, revenue—for precise segmentation.
Flexible Data Ingestion
- Direct CSV uploads or FTP/SFTP
- Google Sheets sync
- Real-time REST API
- Client-side JS SDK
- Webhook-triggered custom events
Cross-Device Identity
Identify visitors consistently across devices and sessions using email addresses, CRM IDs, cookies, URL parameters, JS variables, or HTML elements—powering unified, cross-channel personalization.
Sent
Last 30 daysTrack revenue from macro to granular
Access a detailed dashboard with email metrics including, sent, views, clicks, products added to cart, purchases, purchase value, average order value, total revenue, and the direct revenue contribution of recommendation and promotion blocks. Measure the impact of all personalized email campaigns and drill down to individual blocks, tracking exactly which products, content, or promotions were viewed, clicked, and purchased.
Track campaign performance anywhere
In addition to the built-in Personyze dashboard, track results in third-party analytics (e.g., Google Analytics). Attribute performance to each widget, algorithm, control group, and test variant, and analyze funnels and segments in the tools your team already uses.
- Per-variant visibility: send events/parameters that identify widget, algorithm, and A/B variant.
- End-to-end funnels: measure clicks, add-to-cart, purchases, goal conversions, and revenue.
- Segmentation: break down by audience, device, campaign, UTM, and geo.
- Export & reporting: use your analytics platform for dashboards, alerts, and data exports.
Open-Time email personalization made easy
We set out to build a comprehensive personalization platform, and our email blocks are part of that vision—giving you everything you need to optimize and personalize the recipient experience within every email
Start Free TrialWhite Glove Service
Onboarding, training, and campaign setup—guided by your dedicated success manager.
Wizards & Templates
Email block templates for product recommendations, content recommendations, promotional banners.
Performance Analytics
Continuously improve with a performance dashboard featuring default metrics and custom KPI tracking.
Email simulator
Preview recommendations and promotions before they go live by selecting an email and seeing exactly what they will see in their email.
API and Integrations
Broadcast directly from our system, and/or integrate with third-party email solution using API/SMTP or webhooks or embed code.
CRM and User Data
360° user profiles for hyper-personalization, with easy plug-and-play integration to your CRM, CDP, or ABM.
Book a demo with a personalization expert
Discover how Personyze can transform your customer journey and boost conversions. Discuss your use case, ask questions, and see a live demonstration on your website.
- Live video demo
- 15 minutes
- Live Q&A
