A/B Testing Tool
Precision A/B testing
Run precision A/B tests on the right audiences — not just random samples. Refine landing pages, content, promotions, recommendations, and emails until you uncover what drives the highest conversions, guided by empirical data.
Getting Started Features
A/B test anything and everything
Harness 20+ content widgets to put every idea to the test— from subtle design tweaks in the WYSIWYG Editor, to bold new promotions with the Banner & Popup Builder, alternative recommendation algorithms, fresh email layouts, and more—all without touching a single line of code.
A/B testing without the noise
Achieve greater precision, prevent data pollution, and shorten testing cycles by targeting specific visitor segments—with optional control groups for clean comparisons. Run rapid, repeat tests on the same audience until your winning variation emerges, and keep refining until it’s perfect.
Win faster with automated test results
Measure every key metric—from clicks and conversions to engagement and sales—and automatically declare a winner when statistical significance is achieved. Say goodbye to guesswork and wasted traffic on losing variations.
Build, run, and track experiments — code-free
Works on any site and integrates in minutes. Use a visual, point-and-click interface to track clicks, form submissions, and cart value—no code required. Spin up experiments with a step-by-step A/B testing wizard, backed by dedicated support.
Precision A/B testing made easy
Run smarter A/B tests by targeting only the audience that matters, ensuring accurate results without data pollution. If you are testing a new signup promotion, for example, it should run only on visitors who have not yet signed up. Personyze’s laser-focused segmentation engine identifies the right audience using rich visitor profiles that combine geography, CRM data, on-site behavior, product interactions, content engagement, referral data, and more. With content rotation settings and control groups, you can run rapid, repeatable experiments across channels on the same audience, refining each variation until you achieve the perfect result.
70+ data points for pinpoint-accurate A/B testing
Personyze automatically tracks all technically accessible visitor data, leveraging over 70 user attributes for targeting and personalization
Current session or cart data
Capture and use data from any tracked page element — such as a search bar, login field, or current cart value — to display targeted content in real time.
Referral or traffic sources
Show personalized content based on referral sources such as Google, LinkedIn, Facebook ad campaigns, or other websites.
Most popular interests
Deliver tailored experiences based on a visitor’s most visited pages and ranked interests from product or content interactions.
Geolocation and zip code targeting
Identify a visitor’s location using IP intelligence and access detailed weather information. Target or exclude by city, region, country, or weather conditions such as temperature and precipitation. Use zip code targeting with Google integration for additional precision.
Companies and organizations
Recognize visitors from specific companies using an IP registry and display tailored messaging or offers based on attributes such as industry, revenue, company size, and more.
CRM data
Upload or sync CRM data to target using any custom field — such as industry, company name, funnel stage, or account type.
System
Adapt content based on device type (desktop or mobile), browser type, or browser language.
Site behavior
Target based on on-site actions such as most visited pages, specific page visits, time of site entry, time spent on pages, number of page views, clicks or hovers on specific elements, scroll depth, keystrokes, and exit intent.
Transactional data
Track items viewed, added to cart, and purchased — including cart items, value, quantity, up-to-date total purchase value, days since last purchase, and items left in the cart for a specific period of time.
Content interactions
Target based on content read or videos watched, frequency of visits to specific content by tag, category, or creator, total time spent on content, and video watch duration.
Time/date targeting
Schedule promotions or content to appear at specific dates and times — ideal for limited-time offers, seasonal events, or holiday deals.
Campaign interactions
Target based on the Personyze campaigns a visitor has matched or is currently matching, as well as personalized content or targeted promotions they have viewed or interacted with.
Site KPIs
Target visitors based on achieved site goals, such as submitting a form, reaching a specific stage in the customer journey, completing a purchase, or meeting any other custom KPI you define.
CRM, CDP and ABM data integrations
Personyze unites all your customer data—CRM, CDP, external databases, ABM platforms, and more—into a single, unified profile. Combined with Personyze’s rich built-in visitor data, you can target with unmatched precision and act on virtually any data point: past purchases, preferences, role, industry, account type, budget, or funnel stage.
Seamless CRM & CDP Integrations
Out-of-the-box integrations with Salesforce, HubSpot, Zoho, Tealium, Zeotap, and Segment make it easy to tap into any custom data for advanced behavioral targeting.
B2B Targeting Intelligence
For B2B campaigns, integrations with Leadfeeder, Albacross, ZoomInfo, 6Sense, and Clearbit deliver IP-based company data—industry, size, revenue, and more—for precise audience segmentation.
Flexible Data Ingestion
- Direct CSV uploads or FTP/SFTP
- Google Sheets sync
- Real-time REST API integration
- Client-side tracking via JavaScript SDK
- Webhook-triggered custom event tracking
Cross-Device Identity
Identify visitors consistently across devices and sessions using email addresses, CRM IDs, or other identifiers passed via cookies, URL parameters, JavaScript variables, or HTML elements—enabling truly unified, cross-channel personalization.
Learn more about building a 360° unified visitor profile with Personyze
The complete A/B testing toolset
Run rigorous experiments across pages, widgets, and channels—then act on what wins.
- A/B test and multivariate testing: test multiple designs, algorithms, layouts, and rulesets.
- Control groups & holdouts: measure true incremental lift vs. baseline.
- Audience splits: random, weighted, or segment-based allocation.
- Stats & guardrails: confidence, sample size guidance, peeking protection.
- Targeted KPIs: clicks, CTR, add-to-cart, revenue, submission, custom goals.
- Cross-channel: apply winners to web, email, banners, and in-app surfaces.
- Reporting & export: lift, significance, segment breakdowns, CSV/GA export.
A/B test the entire visitor journey
Optimize every part of your customer journey with over 20 intuitive, no-code widgets. Effortlessly create variations and A/B test everything—from designs in the WYSIWYG Editor and promotions in the Banner & Popup Builder, to lead capture forms, recommendation algorithms, and remarketing emails—all to uncover what converts best, without writing a single line of code.
Landing Page A/B Testing
Popups & Banners A/B Testing
Home Page A/B Testing
Product Recommendations A/B Testing
Email A/B Testing
Impressions
Last 30 daysA/B testing dashboard
Displays key analytics by default—clicks, time on site, page views, and more—and lets you define unlimited custom KPIs that track the metrics driving your success. Use any single metric, or a combination, to determine winners and automatically retire underperforming variations the moment statistical significance is reached.Based on the result of each or a combination of KPIs, you can set your test to automatically shut down losing variants after achieving statistical significance.
Detailed A/B test reporting dashboard
Clicks and purchases are tracked by default, and you can configure Personyze to track custom KPIs. All tracked KPIs can be used as key metrics in A/B testing, with results displayed on a detailed reporting dashboard and automatically flagged when statistically significant.
Automatic shutdown of losing test groups
Configure A/B tests to automatically close underperforming variations once statistical significance is reached for your chosen KPI metrics, and roll out the winning version to all visitors. Set it and forget it—freeing you from constant monitoring so you can focus on creating and refining new strategies.
Track Campaign Performance Anywhere
In addition to the built-in Personyze performance dashboard, you can track campaign results on third-party analytics platforms. Personyze integrates with tools like Google Analytics, allowing you to view the performance of each test variant or control group from your A/B testing campaigns directly within your Google Analytics dashboard.
A/B testing made easy
Easily optimize and test across channels with a no-code workflow that takes you from setup and tracking to testing, refining, and deploying the best version.
Start Free TrialWhite Glove Service
Onboarding, training, and campaign setup—guided by your dedicated success manager.
Wizards & Templates
Personyze comes with responsive templates for different industries and scenarios.
Performance Analytics
Continuously improve with a performance dashboard featuring default metrics and custom KPI tracking.
CRM and User Data
360° user profiles for hyper-personalization, with easy plug-and-play integration to your CRM, CDP, or ABM.
API and Integrations
Works on any website, regardless of platform, all channels, and has full REST API available.
Quality Control
Test changes in a safe environment, share preview links, and manage access with SSO and user permissions.
Book a demo with a personalization expert
Discover how Personyze can transform your customer journey and boost conversions. Discuss your use case, ask questions, and see a live demonstration on your website.
- Live video demo
- 15 minutes
- Live Q&A
