Travel and Tourism Website Personalization Example
Click on the before/after buttons to see how this travel site homepage is transformed from generic to personalized and relevant, using a combination of artificial intelligence and powerful targeting.
A new visitor to AB Travel’s website arrived via an ad campaign specific to travel in Italy.
Rather than design an entire landing page for every segment like this, they used Personyze
to make their homepage dynamically adapt to visitor’s interest.
Without website personalization, the visitor would see a homepage with a mix of content,
none of which is relevant to their interest in Italy.
With Personyze activated on the site, almost every aspect
of the homepage is adjusted to suit their interest.
Personyze generates a personalized experience for them using targeted banners relevant to Italy (1, 2, 3, 5, 8),
AI generated recommendations for trips to Italy (4, 5, 7), and a targeted CTA for email capture (6).
Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.