SaaS Website Personalization Example
How a B2B SaaS company can use Industry, Company Size, and Referral Data to create a unique experience for every stakeholder. The demo, called CloudCRM, adapts content based on if the visitor is a Developer (Tech) or an Executive (Enterprise).
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From Generic to Personal
Traditional B2B websites show the same homepage to everyone. However, buying committees are complex. A Developer cares about APIs and uptime, while a VP of Sales cares about revenue reporting and compliance.
In this demo, we simulate three experiences using a personalization engine:
Targeting Developers (Referral Data)
When a visitor arrives from a technical source (like StackOverflow or GitHub), the site automatically adapts.
- Headline: Shifts to "API-First Infrastructure."
- CTA: Changes from "Start Trial" to "Read Documentation."
- Visuals: Shows code snippets instead of generic charts.
Targeting Executives (Account-Based Marketing)
Using Reverse IP Lookup, the site identifies if a visitor is browsing from a Fortune 500 corporate network.
- Headline: Focuses on "Revenue" and "Efficiency."
- Trust Signals: Displays "SOC2 Compliant" and "Enterprise Ready" badges.
- Outcome: Higher conversion to "Book a Consultation" rather than self-service trials.
Dynamic Pricing Models
The pricing section also adapts to the visitor's likely budget and company size.
- Generic: Shows the "Pro Plan" ($29/mo) for small teams.
- Developer: Highlights the "API Scale Plan" for high-volume technical usage.
- Executive: Displays "Enterprise Volume" pricing with custom quotes and SLAs.
Learn More:
Account-Based Marketing (ABM)
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