Open Time Email Recommendations example
Overview
Personyze turns static email campaigns into dynamic, context-aware messages. Each recipient sees content tailored to their intent, behavior, and profile—subject lines, hero blocks, offers, and product/content recommendations update automatically at send or at open time.
What You Can Personalize
- Subject & preheader — include name, location, inventory cues, or deadlines.
- Hero — swap headline, image, CTA based on segment or recent behavior.
- Slots/Modules — show different banners, stories, guides, or promotions per audience.
- Recommendations — products or articles ranked from on-site behavior & business rules.
- Offers — conditional coupons (e.g., repeat abandoner, VIP tier, region).
- Stores & logistics — nearest location, curbside eligibility, shipping cut-offs.
Data & Signals
- Behavioral — views, carts, purchases, category affinity, recency/frequency.
- Profile/CRM — lifecycle stage, loyalty tier, geography, industry/role.
- Catalog/Feed — price, availability, margin bands, new arrivals.
- Campaign context — UTM, acquisition source, device/time window.
Journeys & Triggers
- Cart abandonment — remind with exact items left, alternatives, and timed incentive.
- Browse abandonment — category or product follow-up with “also viewed/similar”.
- Back-in-stock / Price-drop — notify when predicates match interest lists.
- Loyalty & lifecycle — milestone messages, VIP upgrades, re-activation nudges.
- Post-purchase — care tips, replenishment cycles, cross-sell bundles.
How to Set It Up
- Connect data — site tag/SDK + product/content feeds; optional CRM fields.
- Define segments — audiences for rules and recommendation strategies.
- Build the template — HTML or JSON blocks with dynamic tokens/slots.
- Attach logic — conditions for modules, offers, and ranking strategies.
- Choose send behavior — render at send or at open time (see below).
- QA — preview with test profiles; validate links, pricing, and fallback states.
If you’re running cart/browse flows, see Email Remarketing for trigger setup and scheduling.
Open-Time Personalization
Modules can resolve when the email is opened—so inventory, pricing, nearest store, weather, or recommendations are fresh. Set fallbacks for clients that block remote content.
Testing & Deliverability
- A/B subject, hero, ranking logic, and incentive thresholds.
- Rendering QA across clients (Outlook, Gmail, Apple Mail) and dark mode.
- Link & feed checks to avoid broken tracking or stale items.
- Warm-up & reputation — throttle new sender domains/IPs; authenticate (SPF/DKIM/DMARC).
Consent & Privacy
Respect opt-in state, honor regional preferences, and provide clear opt-out. Limit sensitive fields in the email body; prefer server-side checks to decide which module to render.
Can I mix HTML widgets with JSON?
Yes. Use HTML for fast visuals and JSON for advanced native rendering in your ESP blocks.
What if the feed item is out of stock?
Define fallbacks (next-best, similar, or category top-sellers) per placement.
How do I prevent repetitive items?
Set dedupe rules across modules and suppress recently purchased SKUs.
With open-time email personalization, the recommendation engine builds the content of the message at the time your recipient opens it. By factoring in the latest transaction, activity on site, product availability, and current price, Personyze shows highly tailored recommendations that lead to higher conversion and tangible increases in revenue.
Here are some examples of how recommendations can be added to routine email transactions, such as purchase verification emails.
Email Personalization on a Fashion Store Receipt
Cross-sale Email Recommendations
