Personyze Site Targeting Rules

Targeting and segmentation rules are what you use to tell Personyze how to recognize the people who are part of the group which needs to see a particular group of actions which give your website a personal touch for them. Rules are added together in a logic-based system to define a segment, which will then see the actions which you set up in the campaign.

Targeting Rules FAQ

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Yes, a visitor can be part of more than one campaign, and this frequently occurs. If two campaigns conflict, you can assign them priority, so that when a visitor is part of both, only the one with highest priority will be triggered.

Yes, each campaign defines a segment, and can contain many different content changes/additions to the site. So, essentially each campaign allows you to create a different version/experience of your site for individual audience segments.

Yes, Personyze works in real-time; the moment that someone matches a defined audience segment, they will see the content you have added or changed.

Yes, some targeting parameters are not based on behavior on the site, but are available to be used the moment someone lands. These are those which are in the category referral, and CRM targeting.

Yes, several of the targeting rules work for new visitors, including those which fall under the categories geo-targeting, company/IP, system/device information, landing page, and referral.

Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.