News Website Personalization Example

Click on the before/after buttons to see how news website personalization transforms this news content site homepage from generic to personalized and relevant, using a combination of artificial intelligence and powerful targeting.

A returning visitor is identified by Personyze as being a woman, approximately 35-45 years old, a mother, and her interests are mostly heath and cooking.
By using Personyze, the website can display personalized versions of each page to that individual visitor in real-time.

Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.