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Personalization Example

One store, tailored by social proof.

See how an e-commerce homepage adapts its reviews, recommendations, and trust signals to each shopper — powered by Personyze. Drag the slider to compare generic vs personalized.

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⚡ Before & after — drag to compare

Generic Homepage Before

Displays generic promotions and reviews not aligned with the visitor’s interests.

  • Default banner and mixed categories
  • Unoptimized ad creatives
  • No context from search keywords

Personalized Health Segment After

Arriving from a search for “health,” the visitor sees banners and recommendations aligned with fitness and wellness.

  • Targeted banner: Lifestyle & fitness theme hero
  • Ad modules: Gym gear & wellness items
  • Recommendations: Content & products from health category
Personalized homepage for health/fitness search intent Generic Shopper Reviews homepage
How it works

Built with Personyze — in three steps.

Built with PersonyzeBehavioral TargetingProduct RecommendationsDynamic ContentA/B Testing
01

Detect

Personyze identifies each shopper by behavior, history, and browsing signals in real time.

02

Decide

Rules surface the most relevant reviews, products, and social proof for that shopper.

03

Render

The homepage, reviews, and recommendations update live — no page reload, no developer.

Under the hood

How Personyze personalizes this store.

Every change you see is driven by a real Personyze capability. Here’s what powers the experience.

01

Home Page Personalization

The homepage transforms automatically for the “Health” segment:

  1. Changes the logo variation to one that performs best with this segment.
  2. Displays a targeted banner that engages the visitor upon entry.
  3. Shows a tested ad banner proven to receive more clicks from this audience.
  4. Delivers content recommendations of news articles related to health and fitness.
  5. Presents a targeted video in the first position relevant to the visitor’s interest.
02

What Changes

  • Banner & creative: replaced with fitness-oriented imagery and message.
  • Navigation highlights: Health category surfaces higher in the list.
  • Articles & videos: show reviews of gym equipment, cross-trainers, and wellness content.
  • Calls to action: lead directly to health-related pages instead of general categories.
03

Signals & Targeting

  • Referrer: search engine visit containing “health” or similar keyword.
  • Behavioral: previous category visits or page views tied to health/fitness content.
  • Contextual: session location, device type, and traffic source.

What kind of targeting is this?

This is a classic example of behavioral and contextual personalization based on referrer data and on-site behavior.

Can this logic apply to other categories?

Yes—any category (e.g., electronics, home appliances, fashion) can trigger its own banner, recommendations, and creative set.

Is A/B testing supported?

Yes—Personyze allows testing of banners, videos, and layouts to measure engagement and CTR improvement.

Demo — homepage dynamically adapts content, visuals, and promotions based on search keyword and visitor intent.

Build your own

Personalize your store like this.

This e-commerce example runs entirely on Personyze — behavioral targeting, recommendations, and social proof. Build the same for your store, no code required.

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Free to start · No credit card · Setup in minutes