Personalization examples for content websites
Scroll through the before/after images to see how this content site’s entire website is transformed from generic to personalized and relevant, using a combination of artificial intelligence content recommendations and powerful targeting.
Home Page Personalization
(1) Changes the logo variation to one that has been tested and proven to be better for this specific segment.
(2) Displays a targeted banner that immediately engages the visitor as he or she enters the website.
(3) Displays a targeted ad banner that has been tested to receive more clicks from this segment.
(4) Displays content recommendations of news articles based on the interests of the visitor.
(5) Shows a more targeted video in the first position.
Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.