A Visitor to a Casino Website is Identified by Personyze as:
A Registered User
Within a certain spending range that makes them likely to be interested in a VIP account
Without personalization, the visitor will see a generic casino site, and may never think about the VIP offering.
With Personyze, Casino Pro can make it clear to those most likely to sign up that the benefits of the VIP account are worth it, by personalizing the experience on their site. They do this by using Personyze to:
Create an entirely different landing page, with banner, ads, and personalized content all pushing the VIP promotion
Add VIP to their main menu
Promoting games in recommendations that are only available to VIP members
Membership CRM Targeting
Casino Pro is targeting members within a certain spending range with promotions to encourage them to sign up for their VIP account. Their goal is:
To increase VIP membership
To increase customer retention, because VIP members have a higher retention rate.
How Does it Work?
Personyze is able to target the VIP-qualified demographic using two primary methods:
Knowing the visitor’s member status through the login cookie used to keep members logged in as they navigate the site
Knowing visitors spending range from the CRM archive, and setting users to match the audience only if they are within a certain range
Once this audience is matched, creating the different version of the landing page is mostly a matter of inserting banners and content with the popup/banner manager, slider, and WYSIWYG editor tools, in Personyze.
Beyond CRM Targeting
While getting more registered users onto their VIP membership is Casino Pro’s primary goal, there is so much more that they can do with Personyze to create an engaging experience on their site, such as:
Create personalized emails with embedded recommendations for games, set to send only when a user hasn’t logged in for a certain amount of time
On each game page, show recommendations for “Those who played this game also liked these,” and similar.
Create “Play it again!” recommendations on the home page
Offer extra virtual chips to first-time visitors who try to leave the site after only playing one or two games