One news site, tailored to every reader.
See how a news site adapts its content recommendations, email capture, and remarketing to each reader’s interests — powered by Personyze. Drag the sliders to compare generic vs personalized.
Robert — Sports • Stocks • Politics Persona A
Homepage emphasizes sports headlines, market updates, and political news.
- Sports highlights & scores
- Stock market movers & analysis
- Top political stories
James — Tech • Music • Environment Persona B
Homepage features technology news, music coverage, and environmental topics.
- Latest in tech & product launches
- Music industry stories & reviews
- Climate & environmental pieces
Built with Personyze — in three steps.
Detect
Personyze tracks each reader’s article history, topics, and behavior in real time.
Decide
The recommendation engine surfaces the most relevant stories and content for that reader.
Render
The homepage, article pages, and emails update live — no page reload, no developer.
How Personyze personalizes this news site.
Every change you see is driven by a real Personyze capability. Drag any slider to compare generic vs personalized.
Home Page Content Recommendations
The homepage modules reorder to surface the most relevant categories and articles for each reader. Use the slider (in the live demo) to compare Robert’s sports/markets/politics mix with James’s tech/music/environment set.
Content Page Recommendations
On an article page, two widgets appear: one personalized to the reader profile, and one based solely on the current article’s topic. This balances long-term interests with immediate context for deeper engagement.
Exit Popup for Email Capture
If a reader moves to leave, an exit-intent popup invites them to subscribe for more stories that match their interests. Build this quickly with the exit-intent popup tools.
Remarketing Email Recommendations
Follow-up emails include dynamic content slots that auto-fill with fresh, interest-matched stories at send/open time—powered by email remarketing and the same recommendation logic used on site.
Why This Works
- Relevance: front page and article modules reflect each reader’s interests.
- Continuity: the same logic powers on-site recs, exit capture, and email.
- Engagement: readers discover more to read, boosting time on site and return visits.
How are interests determined?
From behavior on site (categories read, clicks) and optional CRM/profile data.
Do I need to change templates?
No—widgets render on top of existing pages; layouts are theme-agnostic.
Can I mix personal and topical recs?
Yes—use one slot for profile-based and another for current-article similarity.
Demo — online newspaper personalization: home & article recs, exit capture, and remarketing emails aligned to each reader.
Personalize your news site like this.
This news example runs entirely on Personyze — content recommendations, behavioral targeting, and remarketing. Build the same for your site, no code required.