Frequently Bought Together Recommendation Algorithm for Ecommerce

The Frequently Bought Together algorithm in Personyze’s recommendation engine shows products which other users frequently bought with either the item currently being viewed, or the items currently in the visitor’s cart.


This recommendation can be embedded on the site, displayed as a popup, or sent in an email. The most ideal display locations for the most frequently bought together recommendation are on cart pages, product listing pages, or in purchase follow-up remarketing emails.

In our work with clients, we have seen this type of widget lead to an average increase in order value of more than 25%, and without fail they always say they can’t believe they’ve never used it until now. This is simply one of the most effective recommendations for increasing conversion and cart values at checkout.

We also have included in this widget the capability to add items to a wishlist, so that the visitor can save items which go together, to be shown later on the checkout page, their home page on their next visit, or in re-marketing emails.

As with all Personyze recommendations, you can also display this widget in the form of a popup, which can trigger after an item is added to cart, or you can embed it into pages, such as below the product listing.

Exit Popup After a Successful Added to Cart or Purchase

Add product to Wishlist

Personyze’s wishlist functionality allows you have all of the advantages of a wishlist, without having to add new plugins or tools to your site. Simply apply the Personyze Add to Wishlist button, and our system will automatically create a wishlist for each visitor, which can then be presented in the form of a recommendation widget, in many locations on the website, or in your emails.

You can show the saved wishlist to the customer right on the homepage, at their next visit to the site for instance, or send them a remarketing email if any items on their wishlist change in price, or run low in stock. As with all Personyze recommendation widgets, your wishlist can be placed anywhere on the site or in emails, and presented with any customized design you choose.

Wishlists are yet another way that Personyze allows you to increase engagement, sales, and conversion by showing your visitors what they are interested in, and reminding them to buy.

Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.