Dynamic Keyword Insertion for Landing Pages

homepage personalizationOne strategy for utilizing personalization technology is to dynamically insert keywords into landing pages. This method is ideal when you know a visitor’s particular interest, perhaps by referral or behavioral tracking, and you have the system set up to insert their interest into the page dynamically, whenever they land. This means that as soon as they arrive at the landing page you’re directing them to, the visitor sees the keywords dynamically inserted into it. These keywords could be in the title of the page, the body of text, or literally anywhere that text appears on the page, using Personyze. Inserting keywords dynamically into landing pages based on referral is a particularly effective strategy, because it allows you to insert URL variables in every advertisement, which will tell Personyze which keyword to insert when the visitor lands. This means that you can put literally anything you want into the title of the page using this URL variable in the ad campaign link, or even in a link from an email, and also create many further personalization changes to the page, based on the referral link they’re arriving from. Ultimately, you can create dynamic landing pages by inserting keywords as well as making many other personalized changes using Personyze, such as inserting specific banners, popups, text or image changes, etc. With the complete toolkit that Personyze encompasses, you can make virtually any personalized action possible on your landing pages. Dynamic keyword insertion landing pages are only the tip of the iceberg, but they are one very unique and effective way to provide your visitors with a more personalized experience.

Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page.
This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.