One strategy for utilizing personalization technology is to dynamically insert keywords into landing pages. This method is ideal when you know a visitor’s particular interest, perhaps by referral or behavioral tracking, and you have the system set up to insert their interest into the page dynamically, whenever they land. This means that as soon as they arrive at the landing page you’re directing them to, the visitor sees the keywords dynamically inserted into it. These keywords could be in the title of the page, the body of text, or literally anywhere that text appears on the page, using Personyze.
Inserting keywords dynamically into landing pages based on referral is a particularly effective strategy, because it allows you to insert URL variables in every advertisement, which will tell Personyze which keyword to insert when the visitor lands. This means that you can put literally anything you want into the title of the page using this URL variable in the ad campaign link, or even in a link from an email, and also create many further personalization changes to the page, based on the referral link they’re arriving from.
Ultimately, you can create dynamic landing pages by inserting keywords as well as making many other personalized changes using Personyze, such as inserting specific banners, popups, text or image changes, etc. With the complete toolkit that Personyze encompasses, you can make virtually any personalized action possible on your landing pages. Dynamic keyword insertion landing pages are only the tip of the iceberg, but they are one very unique and effective way to provide your visitors with a more personalized experience.
Imagine going to a store where the front shelves are stocked only with products that you like, or reading a newspaper where the stories you’re interested in move to the front page. This isn’t possible in the brick-and-mortar or print world, but with our powerful recommendations, this is easy to set up on your website.
With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!
We use Personzye for clients from the financial industry to deliver a personalized experience with content and calls to action which are aligned with visitors' interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.
Director of Marketing at Click Rain
With Personyze, we've been able to harness customer data to show targeted promotions and dynamic recommendations which have had a measurable increase on our conversion.
CMO at Dugun.com
It was very easy to set up and we use Personyze for our Product Recommendation emails which are getting really good conversion rates. Our users like to see items they recently viewed on our website.
We absolutely love Personyze! I would highly recommend them to anyone. My overall satisfaction is a 20 out of 10!!
Marketing Manager PalmBeach Jewelry
Simple. Affordable. And does it's primary function (Product recommendations) far better than our last vendor.
Interactive Marketing Manager RefrigiWear
I love that it has a specific targetting of users. Our customers are having easy experience finding their wants
Edelito Jr. Cawit
San Miguel Brewery Inc
Their work on our websites has made a significant different to our business. We've seen an increase in engagement with customers which has been great! We look forward to our ongoing relationship with Personyze to continue to build our company.
Co-Founder Apparel & Fashion Sockprints.com
It's an all in one tool that delivers impeccable performance. Support is AMAZING! played a big role in our success.