Personalisierungs-Engine

Website
Personalisierung

Personyze führt Daten aus CRM, Verhalten, Demografie und Kontext zu einem Echtzeit-Besucherprofil zusammen und nutzt anschließend fortgeschrittenes Targeting und KI-gestützte Empfehlungen, um personalisierte Inhalte auszuspielen.

4.6/5 auf G2, Capterra & Crozdesk

Kostenlosen Test starten Demo vereinbaren

https://shoply.com/home

Shoply.

SommerBademodeAccount

Regel: Standort (Miami)

Sonnige Tage

Leinen & leichte Schichten.

KI: Sommer-Affinität

Leinenkleid

$89

Strohtasche

$49

Thema: Lifestyle

3 Outfits für die Hitze

Stilvoll trotz Schwüle.

Segment: Hoher Wert

Shoply.

WinterMäntelAccount

Regel: Standort (Chicago)

Kälteeinbruch

Schwere Mäntel & Strickwaren.

KI: Winter-Affinität

Wollmantel

$199

Schal

$35

Thema: Pflege-Guide

Sneaker-Pflege

Schützen Sie Ihr Leder.

Segment: Wiederkehrend

Sofia Reyes Miami • Hat sich Leinenkleider angesehen.

Noah Chen Chicago • Hat Lederturnschuhe gekauft.

A 360° customer view for behavioral targeting

Target personalized content, site messages, and emails based on multiple data sources like site behavior, demographics, location, CRM data, weather, social profile, and transaction history.

The right look with multiple display types

Use over 20 intuitive personalization widgets to create just about any targeted content you can imagine, such as banners, forms, emails, HTML, WYSIWYG page edits, and more.

Optimal timing with smart triggers

Use smart behavioral triggers based on specific behaviors, such as exit intent, idle time, timer, or products added to cart, so that content is only shown when it's most relevant.

Integrate your data and put it to work

Flexibly integrate your CRM or offline customer data so that any known variable can be used, ranging from site behaviors to CRM variables like role, industry, or account type.

Omnichannel Personalization

Activate Data Across Web, Email & Apps

A comprehensive suite of personalization tools, including recommendation and segmentation engines, alongside sophisticated widgets. Craft tailored content for every touchpoint—from landing pages to email drips.

CRM, CDP & ABM Integrations

Unite your customer data: Combine CRM, CDP, and ABM data into a single, unified profile for unmatched targeting precision.

Seamless Sync: Out-of-the-box integrations with Salesforce, HubSpot, Zoho, and Segment.
B2B Intelligence: Integrate with 6sense, Clearbit, and ZoomInfo for IP-based company data.
Flexible Ingestion: Use direct CSV uploads, Google Sheets sync, or real-time API feeds.

Flexible Data Integration

Synchronize your product catalog and content feed automatically. If you don't have a structured feed, our crawler can build one dynamically from your site.

Visual Scraper: Grab dynamic values like cart totals or search queries directly from the page DOM.
Auto-Tagging: Contextual engine automatically tags content with interest categories.

Unified Identity (Cross-Channel)

Identify visitors consistently across devices and sessions using email addresses, CRM IDs, or cookies.

True 360° Profile: Combine mobile app behavior, desktop browsing, and email clicks into one comprehensive view.

Website Widgets

Embed AI-generated product recommendations, relevant content, or targeted promotions anywhere on your site. Use simple, responsive widgets that fully match your brand's look and feel.

Email Recommendations (ESP Integration)

Embed dynamic recommendations for products, content articles, or targeted offers directly into your existing email templates. Compatible with any third-party ESP (Mailchimp, Klaviyo, HubSpot, etc.) via a simple code snippet.

Automated Email Drips

Send personalized email sequences directly from Personyze. Automatically trigger messages for cart abandonment, "New Content" alerts, or price drops on viewed products.

Push Notifications

Re-engage visitors even after they leave your site. Send AI-driven product or content recommendations directly through personalized web or app push notifications.

APIs & Mobile App Integration

Use Personyze’s APIs for programmatic personalization on any platform, including iOS and Android apps.

Client-Side JSON API: Retrieve recommendation sets directly in the browser or mobile app for full control over rendering.
Server-Side API: Execute logic securely on your backend for deep integrations and data synchronization.

Personalization Webhooks

Trigger real-time actions in your external systems. When a user submits a form or completes a conversion, Personyze can instantly send a custom JSON payload to your endpoint, enabling seamless lead syncing and workflow automation.

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AI Recommendations

Maximize Engagement with
AI-Powered Recommendations

Use highly customizable interactive widgets to suggest products visitors are likely to buy and content they’ll love to read. Leveraging multiple AI algorithms, crowd wisdom, and individual visitor traits, these widgets deliver a highly personalized experience.

Algorithms for Product Recommendations

Harness AI to show each visitor exactly what they are most likely to buy. Personyze allows you to build custom logic or use these pre-built strategies:

Products Recommended for You: Machine learning that finds patterns in user data to make specific suggestions for each individual.
Frequently Bought Together: Suggests cross-sell items often purchased with the product currently in view or in the cart.
"Viewed This, Also Viewed/Bought": Shows alternatives based on crowd wisdom to help users find what they need faster.
"Bought from Category, Also Bought": Recommends items from other categories that are frequently paired with the category the user is viewing.
New In Stock: Highlights items added in the last 7 days (or since the visitor's last visit), filtered by their interests.
View It Again / Buy It Again: Resurfaces recently viewed items to pick up where they left off, or past purchases for easy reordering.

Fine-tune with Filters:

Algorithms for Content Recommendation

Increase engagement by recommending relevant articles, videos, or guides using these specialized content algorithms:

"Those who read this also read": Shows posts popular among other visitors who read the current article.
Most Popular in Category/Topic: Displays the most viewed, commented, or favorited content within the current topic.
Inspired by Recent Reading: Recommends popular content based on the categories the visitor has most recently read.
Trending Now: Highlights content that has spiked in popularity recently.
Demographic or CRM Based: Recommends content popular among users with similar age, gender, or CRM traits.
Favorite Author/Topic: Shows top content from the specific author or topic the visitor reads most.
"Read This -> Bought That": Suggests products frequently purchased by readers of the current content (great for guides).

Algorithms for Email Recommendation

Extend personalization to the inbox. Recommendations render dynamically at the moment the email is opened:

Now on Sale (Price Drop): Alerts users to price drops on items they previously viewed or left in cart.
Cart Abandonment Drip: Reminds users of left-behind items and suggests similar alternatives.
Time to Resupply: Automatically reminds customers to restock consumable items at optimal intervals.
Most Recommended for You: Uses ML to show the highest probability items based on total user history.
Cross-Sell (Last Purchase): Suggests items compatible with their most recent purchase.
Newly Listed Accessories: Highlights new arrivals that pair well with previous purchases.
"Send Cart to Email": A site button that lets users email their active cart to themselves (great for lead capture).

Precision Targeting

Target with Precision.
Engage with Relevance.

Target content precisely using a unified 360° view of 70+ attributes. Leverage behavior, demographics, geo-location, CRM data, weather, and real-time session inputs—including cart value and form data—to drive powerful personalization.

70+ Targeting Attributes

Personyze automatically tracks all technically accessible visitor data, leveraging over 70 user attributes to tailor each experience.

Current Session: Cart value, search terms, login status.
Referral Source: Google Ads, LinkedIn, UTM parameters.
Geolocation & Weather: City, region, local temperature.
Firmographics (ABM): Company size, industry, revenue via IP intelligence.
Site Behavior: Most visited pages, time on site, exit intent.
Transactional Data: Purchase history, average order value.

CRM, CDP & ABM Integrations

Unite your customer data: Combine CRM, CDP, and ABM data into a single, unified profile for unmatched targeting precision.

Seamless Sync: Out-of-the-box integrations with Salesforce, HubSpot, Zoho, and Segment.
B2B Intelligence: Integrate with 6sense, Clearbit, and ZoomInfo for IP-based company data.
Flexible Ingestion: Use direct CSV uploads, Google Sheets sync, or real-time API feeds.

Website Personalization Tools

Reach and engage the right audience with precision targeting

Target content and promotions with precision using a unified 360° user view built from 70+ attributes, including real-time and historical behavior, demographics, geo-location, CRM and transactional data, referral source, weather, social profiles, and dynamic session data such as cart value, cookie value, internal search, and form input — plus third-party data integrations — enabling you to fully leverage your data for powerful website personalization.

Clicks

Last 30 Days

Test Group A

Test Group B

TOTAL

0 0

Winner: —

Analytics & Optimization

Measure & Optimize with A/B Testing

Track what matters most using default analytics (clicks, engagement, views) or unlimited custom KPIs. Let data drive your decisions—Personyze automatically detects winning campaigns and retires losers once statistical significance is reached, ensuring continuous optimization with zero wasted traffic.

Detailed A/B Test Reporting Dashboard

Clicks and purchases are tracked by default, and you can configure Personyze to track custom KPIs. All metrics are displayed on a detailed dashboard and automatically flagged when statistically significant.

Automatic Shutdown of Losing Groups

Configure tests to automatically close underperforming variations once statistical significance is reached, instantly rolling out the winner to all visitors. Set it and forget it—freeing you to focus on strategy rather than monitoring.

Track Campaign Performance Anywhere

In addition to the built-in dashboard, you can sync campaign results to third-party analytics platforms. Seamlessly integrate with tools like Google Analytics (GA4) to view test variant performance directly within your existing reports.

Personalization Resources

Strategies to tailor the website experience for every visitor.

Playbook

Strategy Guide

Complete guide to audience targeting and content tailoring.

Wiki

Setup Guide

Step-by-step setup using the content personalization wizard.

Feature

Dynamic Content

Swap text, images, and banners based on visitor data.

Targeting

Behavioral Data

Target visitors based on clicks, time on site, and history.

Use Case

B2B Personalization

Tailor experiences by company industry, size, and role.

Launch personalized experiences
in minutes — no code needed

Personalize instantly with one snippet. Use our visual editor and guided wizards to tailor the customer journey end-to-end—no engineering resources required.

Ready to personalize your customer journey?

Start delivering relevant experiences that drive loyalty and revenue.

Start Free Trial

White Glove Service

Onboarding, training, and campaign setup—guided by your dedicated success manager, all on a flexible pay-as-you-go model.

Wizards & Templates

Easily personalize site content with step-by-step guidance and stunning, responsive templates.

Performance Analytics

Continuously improve with a performance dashboard featuring default metrics and custom KPI tracking.

CRM and User Data

360° user profiles for hyper-personalization, with easy plug-and-play integration to your CRM, CDP, or ABM.

API and Integrations

Plug-and-play integrations with popular platforms like Segment, WordPress, Shopify, Salesforce, and HubSpot.

Quality Control

Test changes in a safe environment, share preview links, and manage access with SSO permissions.

Website Personalization

Turn visitor data into personalized experiences

Unify data from CRM, behavior, demographics, and context into a single real-time visitor profile. Use advanced targeting and AI-driven recommendations to automatically deliver the perfect content for every individual.

Live Video Demo
30 Minutes
Expert Q&A

Dan from Personyze Online now • Personalization Expert

Hi there! 👋 Ready to turn your visitor data into real-time action?

I can show you how to unify CRM and behavioral data to deliver personalized content in just 30 minutes.

Website Personalisierung